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AXIS Capital Holdings Ltd Pref E (AXS_pe) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for AXIS Capital Holdings Ltd Pref E (United States)


Based on various researches at Oak Spring University , AXIS Capital Holdings Ltd Pref E is operating in a macro-environment that has been destablized by – supply chains are disrupted by pandemic , increasing energy prices, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, talent flight as more people leaving formal jobs, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of AXIS Capital Holdings Ltd Pref E


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that AXIS Capital Holdings Ltd Pref E can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the AXIS Capital Holdings Ltd Pref E, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which AXIS Capital Holdings Ltd Pref E operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of AXIS Capital Holdings Ltd Pref E can be done for the following purposes –
1. Strategic planning of AXIS Capital Holdings Ltd Pref E
2. Improving business portfolio management of AXIS Capital Holdings Ltd Pref E
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of AXIS Capital Holdings Ltd Pref E




Strengths of AXIS Capital Holdings Ltd Pref E | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of AXIS Capital Holdings Ltd Pref E are -

Cross disciplinary teams

– Horizontal connected teams at the AXIS Capital Holdings Ltd Pref E are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy of AXIS Capital Holdings Ltd Pref E comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– AXIS Capital Holdings Ltd Pref E has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled AXIS Capital Holdings Ltd Pref E to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– AXIS Capital Holdings Ltd Pref E is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of AXIS Capital Holdings Ltd Pref E in the sector have low bargaining power. AXIS Capital Holdings Ltd Pref E has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps AXIS Capital Holdings Ltd Pref E to manage not only supply disruptions but also source products at highly competitive prices.

Successful track record of launching new products

– AXIS Capital Holdings Ltd Pref E has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. AXIS Capital Holdings Ltd Pref E has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– AXIS Capital Holdings Ltd Pref E is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Diverse revenue streams

– AXIS Capital Holdings Ltd Pref E is present in almost all the verticals within the industry. This has provided AXIS Capital Holdings Ltd Pref E a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to lead change in

– AXIS Capital Holdings Ltd Pref E is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled AXIS Capital Holdings Ltd Pref E in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in industry

- digital transformation varies from industry to industry. For AXIS Capital Holdings Ltd Pref E digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. AXIS Capital Holdings Ltd Pref E has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– AXIS Capital Holdings Ltd Pref E has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – AXIS Capital Holdings Ltd Pref E staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that AXIS Capital Holdings Ltd Pref E has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses of AXIS Capital Holdings Ltd Pref E | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of AXIS Capital Holdings Ltd Pref E are -

Ability to respond to the competition

– As the decision making is very deliberative at AXIS Capital Holdings Ltd Pref E, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. AXIS Capital Holdings Ltd Pref E has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Products dominated business model

– Even though AXIS Capital Holdings Ltd Pref E has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. AXIS Capital Holdings Ltd Pref E should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the industry, AXIS Capital Holdings Ltd Pref E needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Skills based hiring in industry

– The stress on hiring functional specialists at AXIS Capital Holdings Ltd Pref E has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Need for greater diversity

– AXIS Capital Holdings Ltd Pref E has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Capital Spending Reduction

– Even during the low interest decade, AXIS Capital Holdings Ltd Pref E has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Lack of clear differentiation of AXIS Capital Holdings Ltd Pref E products

– To increase the profitability and margins on the products, AXIS Capital Holdings Ltd Pref E needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of United States, AXIS Capital Holdings Ltd Pref E needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– From the outside it seems that AXIS Capital Holdings Ltd Pref E needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at AXIS Capital Holdings Ltd Pref E can leverage the sales team experience to cultivate customer relationships as AXIS Capital Holdings Ltd Pref E is planning to shift buying processes online.

Employees’ less understanding of AXIS Capital Holdings Ltd Pref E strategy

– From the outside it seems that the employees of AXIS Capital Holdings Ltd Pref E don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, AXIS Capital Holdings Ltd Pref E is slow explore the new channels of communication. These new channels of communication can help AXIS Capital Holdings Ltd Pref E to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




AXIS Capital Holdings Ltd Pref E Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of AXIS Capital Holdings Ltd Pref E are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, AXIS Capital Holdings Ltd Pref E is facing challenges because of the dominance of functional experts in the organization. AXIS Capital Holdings Ltd Pref E can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Buying journey improvements

– AXIS Capital Holdings Ltd Pref E can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help AXIS Capital Holdings Ltd Pref E to increase its market reach. AXIS Capital Holdings Ltd Pref E will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Low interest rates

– Even though inflation is raising its head in most developed economies, AXIS Capital Holdings Ltd Pref E can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for AXIS Capital Holdings Ltd Pref E to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for AXIS Capital Holdings Ltd Pref E to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for AXIS Capital Holdings Ltd Pref E in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Building a culture of innovation

– managers at AXIS Capital Holdings Ltd Pref E can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Leveraging digital technologies

– AXIS Capital Holdings Ltd Pref E can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects AXIS Capital Holdings Ltd Pref E can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, AXIS Capital Holdings Ltd Pref E can use these opportunities to build new business models that can help the communities that AXIS Capital Holdings Ltd Pref E operates in. Secondly it can use opportunities from government spending in sector.

Creating value in data economy

– The success of analytics program of AXIS Capital Holdings Ltd Pref E has opened avenues for new revenue streams for the organization in industry. This can help AXIS Capital Holdings Ltd Pref E to build a more holistic ecosystem for AXIS Capital Holdings Ltd Pref E products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– AXIS Capital Holdings Ltd Pref E can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for AXIS Capital Holdings Ltd Pref E to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats AXIS Capital Holdings Ltd Pref E External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of AXIS Capital Holdings Ltd Pref E are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents AXIS Capital Holdings Ltd Pref E with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of AXIS Capital Holdings Ltd Pref E business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on AXIS Capital Holdings Ltd Pref E demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Increasing wage structure of AXIS Capital Holdings Ltd Pref E

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of AXIS Capital Holdings Ltd Pref E.

Regulatory challenges

– AXIS Capital Holdings Ltd Pref E needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– AXIS Capital Holdings Ltd Pref E can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

High dependence on third party suppliers

– AXIS Capital Holdings Ltd Pref E high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. AXIS Capital Holdings Ltd Pref E can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. AXIS Capital Holdings Ltd Pref E will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, AXIS Capital Holdings Ltd Pref E can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate AXIS Capital Holdings Ltd Pref E prominent markets.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. AXIS Capital Holdings Ltd Pref E needs to understand the core reasons impacting the industry. This will help it in building a better workplace.




Weighted SWOT Analysis of AXIS Capital Holdings Ltd Pref E Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at AXIS Capital Holdings Ltd Pref E needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of AXIS Capital Holdings Ltd Pref E is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of AXIS Capital Holdings Ltd Pref E is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of AXIS Capital Holdings Ltd Pref E to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that AXIS Capital Holdings Ltd Pref E needs to make to build a sustainable competitive advantage.



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