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AXIS Capital Holdings Ltd Pref E (AXS_pe) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for AXIS Capital Holdings Ltd Pref E (United States)


Based on various researches at Oak Spring University , AXIS Capital Holdings Ltd Pref E is operating in a macro-environment that has been destablized by – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing government debt because of Covid-19 spendings, there is increasing trade war between United States & China, there is backlash against globalization, increasing commodity prices, technology disruption, wage bills are increasing, talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of AXIS Capital Holdings Ltd Pref E


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that AXIS Capital Holdings Ltd Pref E can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the AXIS Capital Holdings Ltd Pref E, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which AXIS Capital Holdings Ltd Pref E operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of AXIS Capital Holdings Ltd Pref E can be done for the following purposes –
1. Strategic planning of AXIS Capital Holdings Ltd Pref E
2. Improving business portfolio management of AXIS Capital Holdings Ltd Pref E
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of AXIS Capital Holdings Ltd Pref E




Strengths of AXIS Capital Holdings Ltd Pref E | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of AXIS Capital Holdings Ltd Pref E are -

Low bargaining power of suppliers

– Suppliers of AXIS Capital Holdings Ltd Pref E in the sector have low bargaining power. AXIS Capital Holdings Ltd Pref E has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps AXIS Capital Holdings Ltd Pref E to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– AXIS Capital Holdings Ltd Pref E is one of the most innovative firm in sector.

Cross disciplinary teams

– Horizontal connected teams at the AXIS Capital Holdings Ltd Pref E are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- AXIS Capital Holdings Ltd Pref E is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at AXIS Capital Holdings Ltd Pref E is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at AXIS Capital Holdings Ltd Pref E emphasize – knowledge, initiative, and innovation.

High brand equity

– AXIS Capital Holdings Ltd Pref E has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled AXIS Capital Holdings Ltd Pref E to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– AXIS Capital Holdings Ltd Pref E has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that AXIS Capital Holdings Ltd Pref E has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– AXIS Capital Holdings Ltd Pref E is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in industry

– AXIS Capital Holdings Ltd Pref E has clearly differentiated products in the market place. This has enabled AXIS Capital Holdings Ltd Pref E to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped AXIS Capital Holdings Ltd Pref E to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– AXIS Capital Holdings Ltd Pref E has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – AXIS Capital Holdings Ltd Pref E staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management in the industry

– AXIS Capital Holdings Ltd Pref E is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– AXIS Capital Holdings Ltd Pref E has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of AXIS Capital Holdings Ltd Pref E have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses of AXIS Capital Holdings Ltd Pref E | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of AXIS Capital Holdings Ltd Pref E are -

Workers concerns about automation

– As automation is fast increasing in the industry, AXIS Capital Holdings Ltd Pref E needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Skills based hiring in industry

– The stress on hiring functional specialists at AXIS Capital Holdings Ltd Pref E has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Products dominated business model

– Even though AXIS Capital Holdings Ltd Pref E has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. AXIS Capital Holdings Ltd Pref E should strive to include more intangible value offerings along with its core products and services.

Need for greater diversity

– AXIS Capital Holdings Ltd Pref E has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, AXIS Capital Holdings Ltd Pref E has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract AXIS Capital Holdings Ltd Pref E lucrative customers.

High cash cycle compare to competitors

AXIS Capital Holdings Ltd Pref E has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Capital Spending Reduction

– Even during the low interest decade, AXIS Capital Holdings Ltd Pref E has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of AXIS Capital Holdings Ltd Pref E is dominated by functional specialists. It is not different from other players in the industry, but AXIS Capital Holdings Ltd Pref E needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help AXIS Capital Holdings Ltd Pref E to focus more on services in the industry rather than just following the product oriented approach.

Employees’ less understanding of AXIS Capital Holdings Ltd Pref E strategy

– From the outside it seems that the employees of AXIS Capital Holdings Ltd Pref E don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on AXIS Capital Holdings Ltd Pref E ‘s star products

– The top 2 products and services of AXIS Capital Holdings Ltd Pref E still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though AXIS Capital Holdings Ltd Pref E has relatively successful track record of launching new products.

Aligning sales with marketing

– From the outside it seems that AXIS Capital Holdings Ltd Pref E needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at AXIS Capital Holdings Ltd Pref E can leverage the sales team experience to cultivate customer relationships as AXIS Capital Holdings Ltd Pref E is planning to shift buying processes online.




AXIS Capital Holdings Ltd Pref E Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of AXIS Capital Holdings Ltd Pref E are -

Buying journey improvements

– AXIS Capital Holdings Ltd Pref E can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Creating value in data economy

– The success of analytics program of AXIS Capital Holdings Ltd Pref E has opened avenues for new revenue streams for the organization in industry. This can help AXIS Capital Holdings Ltd Pref E to build a more holistic ecosystem for AXIS Capital Holdings Ltd Pref E products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, AXIS Capital Holdings Ltd Pref E is facing challenges because of the dominance of functional experts in the organization. AXIS Capital Holdings Ltd Pref E can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, AXIS Capital Holdings Ltd Pref E can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help AXIS Capital Holdings Ltd Pref E to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for AXIS Capital Holdings Ltd Pref E to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for AXIS Capital Holdings Ltd Pref E to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. AXIS Capital Holdings Ltd Pref E can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. AXIS Capital Holdings Ltd Pref E can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. AXIS Capital Holdings Ltd Pref E can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects AXIS Capital Holdings Ltd Pref E can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Building a culture of innovation

– managers at AXIS Capital Holdings Ltd Pref E can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Better consumer reach

– The expansion of the 5G network will help AXIS Capital Holdings Ltd Pref E to increase its market reach. AXIS Capital Holdings Ltd Pref E will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for AXIS Capital Holdings Ltd Pref E to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Loyalty marketing

– AXIS Capital Holdings Ltd Pref E has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. AXIS Capital Holdings Ltd Pref E can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats AXIS Capital Holdings Ltd Pref E External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of AXIS Capital Holdings Ltd Pref E are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, AXIS Capital Holdings Ltd Pref E can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate AXIS Capital Holdings Ltd Pref E prominent markets.

High dependence on third party suppliers

– AXIS Capital Holdings Ltd Pref E high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, AXIS Capital Holdings Ltd Pref E may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Increasing wage structure of AXIS Capital Holdings Ltd Pref E

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of AXIS Capital Holdings Ltd Pref E.

Stagnating economy with rate increase

– AXIS Capital Holdings Ltd Pref E can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of AXIS Capital Holdings Ltd Pref E business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– AXIS Capital Holdings Ltd Pref E needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. AXIS Capital Holdings Ltd Pref E can take advantage of this fund but it will also bring new competitors in the industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents AXIS Capital Holdings Ltd Pref E with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. AXIS Capital Holdings Ltd Pref E can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– AXIS Capital Holdings Ltd Pref E has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, AXIS Capital Holdings Ltd Pref E needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. AXIS Capital Holdings Ltd Pref E needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for AXIS Capital Holdings Ltd Pref E in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of AXIS Capital Holdings Ltd Pref E Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at AXIS Capital Holdings Ltd Pref E needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of AXIS Capital Holdings Ltd Pref E is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of AXIS Capital Holdings Ltd Pref E is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of AXIS Capital Holdings Ltd Pref E to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that AXIS Capital Holdings Ltd Pref E needs to make to build a sustainable competitive advantage.



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