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Bebida Beverage Co (BBDA) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Bebida Beverage Co (United States)


Based on various researches at Oak Spring University , Bebida Beverage Co is operating in a macro-environment that has been destablized by – increasing energy prices, wage bills are increasing, increasing commodity prices, there is increasing trade war between United States & China, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, there is backlash against globalization, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of Bebida Beverage Co


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Bebida Beverage Co can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Bebida Beverage Co, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Bebida Beverage Co operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Bebida Beverage Co can be done for the following purposes –
1. Strategic planning of Bebida Beverage Co
2. Improving business portfolio management of Bebida Beverage Co
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Bebida Beverage Co




Strengths of Bebida Beverage Co | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Bebida Beverage Co are -

Diverse revenue streams

– Bebida Beverage Co is present in almost all the verticals within the industry. This has provided Bebida Beverage Co a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Bebida Beverage Co has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Bebida Beverage Co has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Bebida Beverage Co staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Bebida Beverage Co digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Bebida Beverage Co has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Bebida Beverage Co are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Bebida Beverage Co in the sector have low bargaining power. Bebida Beverage Co has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Bebida Beverage Co to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Bebida Beverage Co is one of the most innovative firm in sector.

Strong track record of project management in the industry

– Bebida Beverage Co is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Bebida Beverage Co is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Bebida Beverage Co is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Bebida Beverage Co emphasize – knowledge, initiative, and innovation.

Operational resilience

– The operational resilience strategy of Bebida Beverage Co comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– Bebida Beverage Co has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Bebida Beverage Co to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in

– Bebida Beverage Co is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Bebida Beverage Co in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses of Bebida Beverage Co | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Bebida Beverage Co are -

Capital Spending Reduction

– Even during the low interest decade, Bebida Beverage Co has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Employees’ less understanding of Bebida Beverage Co strategy

– From the outside it seems that the employees of Bebida Beverage Co don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As Bebida Beverage Co is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Skills based hiring in industry

– The stress on hiring functional specialists at Bebida Beverage Co has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Low market penetration in new markets

– Outside its home market of United States, Bebida Beverage Co needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Bebida Beverage Co has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Bebida Beverage Co should strive to include more intangible value offerings along with its core products and services.

High operating costs

– Compare to the competitors, Bebida Beverage Co has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Bebida Beverage Co lucrative customers.

Slow decision making process

– As mentioned earlier in the report, Bebida Beverage Co has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Bebida Beverage Co even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Bebida Beverage Co is dominated by functional specialists. It is not different from other players in the industry, but Bebida Beverage Co needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Bebida Beverage Co to focus more on services in the industry rather than just following the product oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative at Bebida Beverage Co, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Bebida Beverage Co has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Lack of clear differentiation of Bebida Beverage Co products

– To increase the profitability and margins on the products, Bebida Beverage Co needs to provide more differentiated products than what it is currently offering in the marketplace.




Bebida Beverage Co Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Bebida Beverage Co are -

Better consumer reach

– The expansion of the 5G network will help Bebida Beverage Co to increase its market reach. Bebida Beverage Co will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Bebida Beverage Co has opened avenues for new revenue streams for the organization in industry. This can help Bebida Beverage Co to build a more holistic ecosystem for Bebida Beverage Co products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Bebida Beverage Co can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Bebida Beverage Co is facing challenges because of the dominance of functional experts in the organization. Bebida Beverage Co can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Bebida Beverage Co can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Bebida Beverage Co in the industry. Now Bebida Beverage Co can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Bebida Beverage Co can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Bebida Beverage Co can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Bebida Beverage Co can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Bebida Beverage Co in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Developing new processes and practices

– Bebida Beverage Co can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Bebida Beverage Co has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Manufacturing automation

– Bebida Beverage Co can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Bebida Beverage Co External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Bebida Beverage Co are -

Shortening product life cycle

– it is one of the major threat that Bebida Beverage Co is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Bebida Beverage Co business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Bebida Beverage Co needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Bebida Beverage Co can take advantage of this fund but it will also bring new competitors in the industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Bebida Beverage Co can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Bebida Beverage Co prominent markets.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Bebida Beverage Co in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Bebida Beverage Co may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Stagnating economy with rate increase

– Bebida Beverage Co can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Bebida Beverage Co needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Consumer confidence and its impact on Bebida Beverage Co demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Bebida Beverage Co with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Bebida Beverage Co.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Bebida Beverage Co will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Bebida Beverage Co can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Bebida Beverage Co Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Bebida Beverage Co needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Bebida Beverage Co is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Bebida Beverage Co is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Bebida Beverage Co to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Bebida Beverage Co needs to make to build a sustainable competitive advantage.



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