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Compagnie Saint-Gobain ADR (CODYY) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Compagnie Saint-Gobain ADR (United States)


Based on various researches at Oak Spring University , Compagnie Saint-Gobain ADR is operating in a macro-environment that has been destablized by – increasing household debt because of falling income levels, increasing commodity prices, increasing government debt because of Covid-19 spendings, there is backlash against globalization, customer relationship management is fast transforming because of increasing concerns over data privacy, talent flight as more people leaving formal jobs, technology disruption, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Compagnie Saint-Gobain ADR


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Compagnie Saint-Gobain ADR can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Compagnie Saint-Gobain ADR, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Compagnie Saint-Gobain ADR operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Compagnie Saint-Gobain ADR can be done for the following purposes –
1. Strategic planning of Compagnie Saint-Gobain ADR
2. Improving business portfolio management of Compagnie Saint-Gobain ADR
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Compagnie Saint-Gobain ADR




Strengths of Compagnie Saint-Gobain ADR | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Compagnie Saint-Gobain ADR are -

Diverse revenue streams

– Compagnie Saint-Gobain ADR is present in almost all the verticals within the industry. This has provided Compagnie Saint-Gobain ADR a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Organizational Resilience of Compagnie Saint-Gobain ADR

– The covid-19 pandemic has put organizational resilience at the centre of everthing Compagnie Saint-Gobain ADR does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Compagnie Saint-Gobain ADR is one of the most innovative firm in sector.

Ability to lead change in

– Compagnie Saint-Gobain ADR is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Compagnie Saint-Gobain ADR in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in industry

– Compagnie Saint-Gobain ADR has clearly differentiated products in the market place. This has enabled Compagnie Saint-Gobain ADR to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Compagnie Saint-Gobain ADR to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Compagnie Saint-Gobain ADR in the sector have low bargaining power. Compagnie Saint-Gobain ADR has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Compagnie Saint-Gobain ADR to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Compagnie Saint-Gobain ADR has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Compagnie Saint-Gobain ADR has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Compagnie Saint-Gobain ADR has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High switching costs

– The high switching costs that Compagnie Saint-Gobain ADR has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Compagnie Saint-Gobain ADR digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Compagnie Saint-Gobain ADR has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Compagnie Saint-Gobain ADR has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Compagnie Saint-Gobain ADR to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management in the industry

– Compagnie Saint-Gobain ADR is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses of Compagnie Saint-Gobain ADR | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Compagnie Saint-Gobain ADR are -

Lack of clear differentiation of Compagnie Saint-Gobain ADR products

– To increase the profitability and margins on the products, Compagnie Saint-Gobain ADR needs to provide more differentiated products than what it is currently offering in the marketplace.

Capital Spending Reduction

– Even during the low interest decade, Compagnie Saint-Gobain ADR has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Products dominated business model

– Even though Compagnie Saint-Gobain ADR has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Compagnie Saint-Gobain ADR should strive to include more intangible value offerings along with its core products and services.

Slow decision making process

– As mentioned earlier in the report, Compagnie Saint-Gobain ADR has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Compagnie Saint-Gobain ADR even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Interest costs

– Compare to the competition, Compagnie Saint-Gobain ADR has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring in industry

– The stress on hiring functional specialists at Compagnie Saint-Gobain ADR has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Workers concerns about automation

– As automation is fast increasing in the industry, Compagnie Saint-Gobain ADR needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to strategic competitive environment developments

– As Compagnie Saint-Gobain ADR is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Compagnie Saint-Gobain ADR is slow explore the new channels of communication. These new channels of communication can help Compagnie Saint-Gobain ADR to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– From the outside it seems that Compagnie Saint-Gobain ADR needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Compagnie Saint-Gobain ADR can leverage the sales team experience to cultivate customer relationships as Compagnie Saint-Gobain ADR is planning to shift buying processes online.

Need for greater diversity

– Compagnie Saint-Gobain ADR has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Compagnie Saint-Gobain ADR Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Compagnie Saint-Gobain ADR are -

Using analytics as competitive advantage

– Compagnie Saint-Gobain ADR has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Compagnie Saint-Gobain ADR to build a competitive advantage using analytics. The analytics driven competitive advantage can help Compagnie Saint-Gobain ADR to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Compagnie Saint-Gobain ADR to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Compagnie Saint-Gobain ADR can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Compagnie Saint-Gobain ADR in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Compagnie Saint-Gobain ADR can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Creating value in data economy

– The success of analytics program of Compagnie Saint-Gobain ADR has opened avenues for new revenue streams for the organization in industry. This can help Compagnie Saint-Gobain ADR to build a more holistic ecosystem for Compagnie Saint-Gobain ADR products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Compagnie Saint-Gobain ADR can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Compagnie Saint-Gobain ADR to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Compagnie Saint-Gobain ADR can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Developing new processes and practices

– Compagnie Saint-Gobain ADR can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Compagnie Saint-Gobain ADR can use these opportunities to build new business models that can help the communities that Compagnie Saint-Gobain ADR operates in. Secondly it can use opportunities from government spending in sector.

Building a culture of innovation

– managers at Compagnie Saint-Gobain ADR can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Compagnie Saint-Gobain ADR is facing challenges because of the dominance of functional experts in the organization. Compagnie Saint-Gobain ADR can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Compagnie Saint-Gobain ADR in the industry. Now Compagnie Saint-Gobain ADR can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Compagnie Saint-Gobain ADR External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Compagnie Saint-Gobain ADR are -

Environmental challenges

– Compagnie Saint-Gobain ADR needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Compagnie Saint-Gobain ADR can take advantage of this fund but it will also bring new competitors in the industry.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Compagnie Saint-Gobain ADR.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Compagnie Saint-Gobain ADR may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Compagnie Saint-Gobain ADR can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Compagnie Saint-Gobain ADR is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Compagnie Saint-Gobain ADR demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Compagnie Saint-Gobain ADR will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Compagnie Saint-Gobain ADR

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Compagnie Saint-Gobain ADR.

Regulatory challenges

– Compagnie Saint-Gobain ADR needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

High dependence on third party suppliers

– Compagnie Saint-Gobain ADR high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Compagnie Saint-Gobain ADR has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Compagnie Saint-Gobain ADR needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Compagnie Saint-Gobain ADR Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Compagnie Saint-Gobain ADR needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Compagnie Saint-Gobain ADR is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Compagnie Saint-Gobain ADR is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Compagnie Saint-Gobain ADR to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Compagnie Saint-Gobain ADR needs to make to build a sustainable competitive advantage.



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