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Dominion Resources Unit (DCUD) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Dominion Resources Unit (United States)


Based on various researches at Oak Spring University , Dominion Resources Unit is operating in a macro-environment that has been destablized by – challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, there is backlash against globalization, etc



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Introduction to SWOT Analysis of Dominion Resources Unit


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Dominion Resources Unit can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dominion Resources Unit, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dominion Resources Unit operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Dominion Resources Unit can be done for the following purposes –
1. Strategic planning of Dominion Resources Unit
2. Improving business portfolio management of Dominion Resources Unit
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dominion Resources Unit




Strengths of Dominion Resources Unit | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Dominion Resources Unit are -

Superior customer experience

– The customer experience strategy of Dominion Resources Unit in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Dominion Resources Unit has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dominion Resources Unit to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Dominion Resources Unit digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Dominion Resources Unit has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Diverse revenue streams

– Dominion Resources Unit is present in almost all the verticals within the industry. This has provided Dominion Resources Unit a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Dominion Resources Unit is one of the most innovative firm in sector.

Analytics focus

– Dominion Resources Unit is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Dominion Resources Unit in the sector have low bargaining power. Dominion Resources Unit has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Dominion Resources Unit to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Dominion Resources Unit has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Dominion Resources Unit staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Dominion Resources Unit is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Dominion Resources Unit is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Dominion Resources Unit emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Dominion Resources Unit has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Dominion Resources Unit have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Dominion Resources Unit are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Sustainable margins compare to other players in industry

– Dominion Resources Unit has clearly differentiated products in the market place. This has enabled Dominion Resources Unit to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Dominion Resources Unit to invest into research and development (R&D) and innovation.






Weaknesses of Dominion Resources Unit | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Dominion Resources Unit are -

Low market penetration in new markets

– Outside its home market of United States, Dominion Resources Unit needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Dominion Resources Unit is slow explore the new channels of communication. These new channels of communication can help Dominion Resources Unit to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Dominion Resources Unit supply chain. Even after few cautionary changes, Dominion Resources Unit is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Dominion Resources Unit vulnerable to further global disruptions in South East Asia.

Compensation and incentives

– The revenue per employee of Dominion Resources Unit is just above the industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High operating costs

– Compare to the competitors, Dominion Resources Unit has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Dominion Resources Unit lucrative customers.

Skills based hiring in industry

– The stress on hiring functional specialists at Dominion Resources Unit has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Dominion Resources Unit is dominated by functional specialists. It is not different from other players in the industry, but Dominion Resources Unit needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Dominion Resources Unit to focus more on services in the industry rather than just following the product oriented approach.

Slow to strategic competitive environment developments

– As Dominion Resources Unit is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Products dominated business model

– Even though Dominion Resources Unit has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Dominion Resources Unit should strive to include more intangible value offerings along with its core products and services.

Aligning sales with marketing

– From the outside it seems that Dominion Resources Unit needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Dominion Resources Unit can leverage the sales team experience to cultivate customer relationships as Dominion Resources Unit is planning to shift buying processes online.

High dependence on Dominion Resources Unit ‘s star products

– The top 2 products and services of Dominion Resources Unit still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Dominion Resources Unit has relatively successful track record of launching new products.




Dominion Resources Unit Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Dominion Resources Unit are -

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Dominion Resources Unit in the industry. Now Dominion Resources Unit can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Dominion Resources Unit can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Learning at scale

– Online learning technologies has now opened space for Dominion Resources Unit to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Dominion Resources Unit can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Dominion Resources Unit can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Dominion Resources Unit to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Loyalty marketing

– Dominion Resources Unit has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Dominion Resources Unit in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Dominion Resources Unit can use these opportunities to build new business models that can help the communities that Dominion Resources Unit operates in. Secondly it can use opportunities from government spending in sector.

Leveraging digital technologies

– Dominion Resources Unit can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Buying journey improvements

– Dominion Resources Unit can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Dominion Resources Unit can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Dominion Resources Unit can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Dominion Resources Unit has opened avenues for new revenue streams for the organization in industry. This can help Dominion Resources Unit to build a more holistic ecosystem for Dominion Resources Unit products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Dominion Resources Unit can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.




Threats Dominion Resources Unit External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Dominion Resources Unit are -

Stagnating economy with rate increase

– Dominion Resources Unit can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Dominion Resources Unit can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Dominion Resources Unit may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Dominion Resources Unit in the sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Dominion Resources Unit high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Dominion Resources Unit can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Dominion Resources Unit prominent markets.

Shortening product life cycle

– it is one of the major threat that Dominion Resources Unit is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Dominion Resources Unit

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Dominion Resources Unit.

Environmental challenges

– Dominion Resources Unit needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dominion Resources Unit can take advantage of this fund but it will also bring new competitors in the industry.

Technology acceleration in Forth Industrial Revolution

– Dominion Resources Unit has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Dominion Resources Unit needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Dominion Resources Unit with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Dominion Resources Unit.




Weighted SWOT Analysis of Dominion Resources Unit Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Dominion Resources Unit needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Dominion Resources Unit is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Dominion Resources Unit is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Dominion Resources Unit to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dominion Resources Unit needs to make to build a sustainable competitive advantage.



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