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Davide Campari-Milano SpA (DVDCY) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Davide Campari-Milano SpA (United States)


Based on various researches at Oak Spring University , Davide Campari-Milano SpA is operating in a macro-environment that has been destablized by – competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, increasing commodity prices, talent flight as more people leaving formal jobs, technology disruption, increasing household debt because of falling income levels, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Davide Campari-Milano SpA


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Davide Campari-Milano SpA can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Davide Campari-Milano SpA, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Davide Campari-Milano SpA operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Davide Campari-Milano SpA can be done for the following purposes –
1. Strategic planning of Davide Campari-Milano SpA
2. Improving business portfolio management of Davide Campari-Milano SpA
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Davide Campari-Milano SpA




Strengths of Davide Campari-Milano SpA | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Davide Campari-Milano SpA are -

Ability to lead change in

– Davide Campari-Milano SpA is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Davide Campari-Milano SpA in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High switching costs

– The high switching costs that Davide Campari-Milano SpA has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Davide Campari-Milano SpA

– The covid-19 pandemic has put organizational resilience at the centre of everthing Davide Campari-Milano SpA does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Davide Campari-Milano SpA has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Davide Campari-Milano SpA have helped the firm to develop new products and bring them quickly to the marketplace.

Training and development

– Davide Campari-Milano SpA has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to recruit top talent

– Davide Campari-Milano SpA is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Davide Campari-Milano SpA has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Davide Campari-Milano SpA has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Davide Campari-Milano SpA digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Davide Campari-Milano SpA has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Learning organization

- Davide Campari-Milano SpA is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Davide Campari-Milano SpA is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Davide Campari-Milano SpA emphasize – knowledge, initiative, and innovation.

High brand equity

– Davide Campari-Milano SpA has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Davide Campari-Milano SpA to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management in the industry

– Davide Campari-Milano SpA is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Davide Campari-Milano SpA is one of the most innovative firm in sector.






Weaknesses of Davide Campari-Milano SpA | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Davide Campari-Milano SpA are -

Workers concerns about automation

– As automation is fast increasing in the industry, Davide Campari-Milano SpA needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on Davide Campari-Milano SpA ‘s star products

– The top 2 products and services of Davide Campari-Milano SpA still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Davide Campari-Milano SpA has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of United States, Davide Campari-Milano SpA needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High operating costs

– Compare to the competitors, Davide Campari-Milano SpA has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Davide Campari-Milano SpA lucrative customers.

Employees’ less understanding of Davide Campari-Milano SpA strategy

– From the outside it seems that the employees of Davide Campari-Milano SpA don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Increasing silos among functional specialists

– The organizational structure of Davide Campari-Milano SpA is dominated by functional specialists. It is not different from other players in the industry, but Davide Campari-Milano SpA needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Davide Campari-Milano SpA to focus more on services in the industry rather than just following the product oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Davide Campari-Milano SpA supply chain. Even after few cautionary changes, Davide Campari-Milano SpA is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Davide Campari-Milano SpA vulnerable to further global disruptions in South East Asia.

Products dominated business model

– Even though Davide Campari-Milano SpA has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Davide Campari-Milano SpA should strive to include more intangible value offerings along with its core products and services.

Skills based hiring in industry

– The stress on hiring functional specialists at Davide Campari-Milano SpA has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High bargaining power of channel partners in industry

– because of the regulatory requirements in United States, Davide Campari-Milano SpA is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

No frontier risks strategy

– From the 10K / annual statement of Davide Campari-Milano SpA, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Davide Campari-Milano SpA Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Davide Campari-Milano SpA are -

Building a culture of innovation

– managers at Davide Campari-Milano SpA can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Davide Campari-Milano SpA can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Davide Campari-Milano SpA can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Davide Campari-Milano SpA can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Davide Campari-Milano SpA can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Davide Campari-Milano SpA can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Davide Campari-Milano SpA is facing challenges because of the dominance of functional experts in the organization. Davide Campari-Milano SpA can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Leveraging digital technologies

– Davide Campari-Milano SpA can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Using analytics as competitive advantage

– Davide Campari-Milano SpA has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Davide Campari-Milano SpA to build a competitive advantage using analytics. The analytics driven competitive advantage can help Davide Campari-Milano SpA to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Davide Campari-Milano SpA has opened avenues for new revenue streams for the organization in industry. This can help Davide Campari-Milano SpA to build a more holistic ecosystem for Davide Campari-Milano SpA products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Davide Campari-Milano SpA can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Davide Campari-Milano SpA can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, Davide Campari-Milano SpA can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Davide Campari-Milano SpA to increase its market reach. Davide Campari-Milano SpA will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats Davide Campari-Milano SpA External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Davide Campari-Milano SpA are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Davide Campari-Milano SpA in the sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Davide Campari-Milano SpA may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Technology acceleration in Forth Industrial Revolution

– Davide Campari-Milano SpA has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Davide Campari-Milano SpA needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Shortening product life cycle

– it is one of the major threat that Davide Campari-Milano SpA is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Davide Campari-Milano SpA needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Davide Campari-Milano SpA business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Davide Campari-Milano SpA can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Davide Campari-Milano SpA prominent markets.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Davide Campari-Milano SpA needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Davide Campari-Milano SpA can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Davide Campari-Milano SpA

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Davide Campari-Milano SpA.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Davide Campari-Milano SpA will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Stagnating economy with rate increase

– Davide Campari-Milano SpA can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.




Weighted SWOT Analysis of Davide Campari-Milano SpA Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Davide Campari-Milano SpA needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Davide Campari-Milano SpA is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Davide Campari-Milano SpA is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Davide Campari-Milano SpA to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Davide Campari-Milano SpA needs to make to build a sustainable competitive advantage.



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