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Electronic Cigarettes Int (ECIGQ) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Electronic Cigarettes Int (United States)


Based on various researches at Oak Spring University , Electronic Cigarettes Int is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, supply chains are disrupted by pandemic , competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, there is backlash against globalization, increasing commodity prices, etc



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Introduction to SWOT Analysis of Electronic Cigarettes Int


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Electronic Cigarettes Int can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Electronic Cigarettes Int, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Electronic Cigarettes Int operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Electronic Cigarettes Int can be done for the following purposes –
1. Strategic planning of Electronic Cigarettes Int
2. Improving business portfolio management of Electronic Cigarettes Int
3. Assessing feasibility of the new initiative in United States
4. Making a Tobacco sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Electronic Cigarettes Int




Strengths of Electronic Cigarettes Int | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Electronic Cigarettes Int are -

Analytics focus

– Electronic Cigarettes Int is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Tobacco industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Electronic Cigarettes Int is one of the most innovative firm in Tobacco sector.

Diverse revenue streams

– Electronic Cigarettes Int is present in almost all the verticals within the Tobacco industry. This has provided Electronic Cigarettes Int a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Cross disciplinary teams

– Horizontal connected teams at the Electronic Cigarettes Int are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Sustainable margins compare to other players in Tobacco industry

– Electronic Cigarettes Int has clearly differentiated products in the market place. This has enabled Electronic Cigarettes Int to fetch slight price premium compare to the competitors in the Tobacco industry. The sustainable margins have also helped Electronic Cigarettes Int to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– Electronic Cigarettes Int is one of the leading players in the Tobacco industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management in the Tobacco industry

– Electronic Cigarettes Int is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Effective Research and Development (R&D)

– Electronic Cigarettes Int has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Electronic Cigarettes Int staying ahead in the Tobacco industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of Electronic Cigarettes Int in the Consumer/Non-Cyclical sector have low bargaining power. Electronic Cigarettes Int has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Electronic Cigarettes Int to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of Electronic Cigarettes Int in Tobacco industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Electronic Cigarettes Int has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Electronic Cigarettes Int to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in Tobacco

– Electronic Cigarettes Int is one of the leading players in the Tobacco industry in United States. Over the years it has not only transformed the business landscape in the Tobacco industry in United States but also across the existing markets. The ability to lead change has enabled Electronic Cigarettes Int in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses of Electronic Cigarettes Int | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Electronic Cigarettes Int are -

Slow decision making process

– As mentioned earlier in the report, Electronic Cigarettes Int has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Tobacco industry over the last five years. Electronic Cigarettes Int even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Ability to respond to the competition

– As the decision making is very deliberative at Electronic Cigarettes Int, in the dynamic environment of Tobacco industry it has struggled to respond to the nimble upstart competition. Electronic Cigarettes Int has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High cash cycle compare to competitors

Electronic Cigarettes Int has a high cash cycle compare to other players in the Tobacco industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Compensation and incentives

– The revenue per employee of Electronic Cigarettes Int is just above the Tobacco industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Electronic Cigarettes Int is slow explore the new channels of communication. These new channels of communication can help Electronic Cigarettes Int to provide better information regarding Tobacco products and services. It can also build an online community to further reach out to potential customers.

Products dominated business model

– Even though Electronic Cigarettes Int has some of the most successful models in the Tobacco industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Electronic Cigarettes Int should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the Tobacco industry, Electronic Cigarettes Int needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on Electronic Cigarettes Int ‘s star products

– The top 2 products and services of Electronic Cigarettes Int still accounts for major business revenue. This dependence on star products in Tobacco industry has resulted into insufficient focus on developing new products, even though Electronic Cigarettes Int has relatively successful track record of launching new products.

Lack of clear differentiation of Electronic Cigarettes Int products

– To increase the profitability and margins on the products, Electronic Cigarettes Int needs to provide more differentiated products than what it is currently offering in the marketplace.

Capital Spending Reduction

– Even during the low interest decade, Electronic Cigarettes Int has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Tobacco industry using digital technology.

No frontier risks strategy

– From the 10K / annual statement of Electronic Cigarettes Int, it seems that company is thinking out the frontier risks that can impact Tobacco industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Electronic Cigarettes Int Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Electronic Cigarettes Int are -

Using analytics as competitive advantage

– Electronic Cigarettes Int has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Tobacco sector. This continuous investment in analytics has enabled Electronic Cigarettes Int to build a competitive advantage using analytics. The analytics driven competitive advantage can help Electronic Cigarettes Int to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Tobacco industry, but it has also influenced the consumer preferences. Electronic Cigarettes Int can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Electronic Cigarettes Int can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Electronic Cigarettes Int to increase its market reach. Electronic Cigarettes Int will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Electronic Cigarettes Int to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Electronic Cigarettes Int has opened avenues for new revenue streams for the organization in Tobacco industry. This can help Electronic Cigarettes Int to build a more holistic ecosystem for Electronic Cigarettes Int products in the Tobacco industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Electronic Cigarettes Int can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Tobacco industry.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Electronic Cigarettes Int to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Electronic Cigarettes Int is facing challenges because of the dominance of functional experts in the organization. Electronic Cigarettes Int can utilize new technology in the field of Tobacco industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Electronic Cigarettes Int can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Electronic Cigarettes Int to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Buying journey improvements

– Electronic Cigarettes Int can improve the customer journey of consumers in the Tobacco industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Electronic Cigarettes Int in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Tobacco industry, and it will provide faster access to the consumers.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Electronic Cigarettes Int to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Electronic Cigarettes Int to hire the very best people irrespective of their geographical location.




Threats Electronic Cigarettes Int External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Electronic Cigarettes Int are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Electronic Cigarettes Int may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Tobacco sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Electronic Cigarettes Int needs to understand the core reasons impacting the Tobacco industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Electronic Cigarettes Int high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Electronic Cigarettes Int can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Tobacco industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Electronic Cigarettes Int in Tobacco industry. The Tobacco industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Electronic Cigarettes Int in the Tobacco sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Electronic Cigarettes Int business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Tobacco industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Electronic Cigarettes Int can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Electronic Cigarettes Int is facing in Tobacco sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of Electronic Cigarettes Int

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Electronic Cigarettes Int.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Tobacco industry are lowering. It can presents Electronic Cigarettes Int with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Tobacco sector.




Weighted SWOT Analysis of Electronic Cigarettes Int Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Electronic Cigarettes Int needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Electronic Cigarettes Int is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Electronic Cigarettes Int is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Electronic Cigarettes Int to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Electronic Cigarettes Int needs to make to build a sustainable competitive advantage.



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