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First Trust Enhanced Equityo Closed (FFA) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for First Trust Enhanced Equityo Closed (United States)


Based on various researches at Oak Spring University , First Trust Enhanced Equityo Closed is operating in a macro-environment that has been destablized by – increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, increasing government debt because of Covid-19 spendings, challanges to central banks by blockchain based private currencies, increasing transportation and logistics costs, increasing energy prices, central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of First Trust Enhanced Equityo Closed


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that First Trust Enhanced Equityo Closed can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the First Trust Enhanced Equityo Closed, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which First Trust Enhanced Equityo Closed operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of First Trust Enhanced Equityo Closed can be done for the following purposes –
1. Strategic planning of First Trust Enhanced Equityo Closed
2. Improving business portfolio management of First Trust Enhanced Equityo Closed
3. Assessing feasibility of the new initiative in United States
4. Making a Misc. Financial Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of First Trust Enhanced Equityo Closed




Strengths of First Trust Enhanced Equityo Closed | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of First Trust Enhanced Equityo Closed are -

Sustainable margins compare to other players in Misc. Financial Services industry

– First Trust Enhanced Equityo Closed has clearly differentiated products in the market place. This has enabled First Trust Enhanced Equityo Closed to fetch slight price premium compare to the competitors in the Misc. Financial Services industry. The sustainable margins have also helped First Trust Enhanced Equityo Closed to invest into research and development (R&D) and innovation.

Diverse revenue streams

– First Trust Enhanced Equityo Closed is present in almost all the verticals within the Misc. Financial Services industry. This has provided First Trust Enhanced Equityo Closed a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– First Trust Enhanced Equityo Closed is one of the most innovative firm in Misc. Financial Services sector.

High brand equity

– First Trust Enhanced Equityo Closed has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled First Trust Enhanced Equityo Closed to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– First Trust Enhanced Equityo Closed has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – First Trust Enhanced Equityo Closed staying ahead in the Misc. Financial Services industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Misc. Financial Services

– First Trust Enhanced Equityo Closed is one of the leading players in the Misc. Financial Services industry in United States. Over the years it has not only transformed the business landscape in the Misc. Financial Services industry in United States but also across the existing markets. The ability to lead change has enabled First Trust Enhanced Equityo Closed in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in Misc. Financial Services industry

- digital transformation varies from industry to industry. For First Trust Enhanced Equityo Closed digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. First Trust Enhanced Equityo Closed has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Training and development

– First Trust Enhanced Equityo Closed has one of the best training and development program in Financial industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Strong track record of project management in the Misc. Financial Services industry

– First Trust Enhanced Equityo Closed is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– First Trust Enhanced Equityo Closed is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Financial Services industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Operational resilience

– The operational resilience strategy of First Trust Enhanced Equityo Closed comprises – understanding the underlying the factors in the Misc. Financial Services industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– First Trust Enhanced Equityo Closed has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. First Trust Enhanced Equityo Closed has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses of First Trust Enhanced Equityo Closed | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of First Trust Enhanced Equityo Closed are -

Low market penetration in new markets

– Outside its home market of United States, First Trust Enhanced Equityo Closed needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the Misc. Financial Services industry, First Trust Enhanced Equityo Closed needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though First Trust Enhanced Equityo Closed has some of the most successful models in the Misc. Financial Services industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. First Trust Enhanced Equityo Closed should strive to include more intangible value offerings along with its core products and services.

High operating costs

– Compare to the competitors, First Trust Enhanced Equityo Closed has high operating costs in the Misc. Financial Services industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract First Trust Enhanced Equityo Closed lucrative customers.

Interest costs

– Compare to the competition, First Trust Enhanced Equityo Closed has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow decision making process

– As mentioned earlier in the report, First Trust Enhanced Equityo Closed has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Misc. Financial Services industry over the last five years. First Trust Enhanced Equityo Closed even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Employees’ less understanding of First Trust Enhanced Equityo Closed strategy

– From the outside it seems that the employees of First Trust Enhanced Equityo Closed don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

No frontier risks strategy

– From the 10K / annual statement of First Trust Enhanced Equityo Closed, it seems that company is thinking out the frontier risks that can impact Misc. Financial Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Aligning sales with marketing

– From the outside it seems that First Trust Enhanced Equityo Closed needs to have more collaboration between its sales team and marketing team. Sales professionals in the Misc. Financial Services industry have deep experience in developing customer relationships. Marketing department at First Trust Enhanced Equityo Closed can leverage the sales team experience to cultivate customer relationships as First Trust Enhanced Equityo Closed is planning to shift buying processes online.

High dependence on First Trust Enhanced Equityo Closed ‘s star products

– The top 2 products and services of First Trust Enhanced Equityo Closed still accounts for major business revenue. This dependence on star products in Misc. Financial Services industry has resulted into insufficient focus on developing new products, even though First Trust Enhanced Equityo Closed has relatively successful track record of launching new products.

Ability to respond to the competition

– As the decision making is very deliberative at First Trust Enhanced Equityo Closed, in the dynamic environment of Misc. Financial Services industry it has struggled to respond to the nimble upstart competition. First Trust Enhanced Equityo Closed has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




First Trust Enhanced Equityo Closed Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of First Trust Enhanced Equityo Closed are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for First Trust Enhanced Equityo Closed in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Financial Services industry, and it will provide faster access to the consumers.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. First Trust Enhanced Equityo Closed can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– First Trust Enhanced Equityo Closed has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of First Trust Enhanced Equityo Closed has opened avenues for new revenue streams for the organization in Misc. Financial Services industry. This can help First Trust Enhanced Equityo Closed to build a more holistic ecosystem for First Trust Enhanced Equityo Closed products in the Misc. Financial Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Financial Services industry, but it has also influenced the consumer preferences. First Trust Enhanced Equityo Closed can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Learning at scale

– Online learning technologies has now opened space for First Trust Enhanced Equityo Closed to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects First Trust Enhanced Equityo Closed can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– First Trust Enhanced Equityo Closed can use the latest technology developments to improve its manufacturing and designing process in Misc. Financial Services sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– First Trust Enhanced Equityo Closed can develop new processes and procedures in Misc. Financial Services industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– First Trust Enhanced Equityo Closed can improve the customer journey of consumers in the Misc. Financial Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, First Trust Enhanced Equityo Closed can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help First Trust Enhanced Equityo Closed to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– First Trust Enhanced Equityo Closed has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Financial Services sector. This continuous investment in analytics has enabled First Trust Enhanced Equityo Closed to build a competitive advantage using analytics. The analytics driven competitive advantage can help First Trust Enhanced Equityo Closed to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Building a culture of innovation

– managers at First Trust Enhanced Equityo Closed can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Financial Services industry.




Threats First Trust Enhanced Equityo Closed External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of First Trust Enhanced Equityo Closed are -

High dependence on third party suppliers

– First Trust Enhanced Equityo Closed high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Misc. Financial Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. First Trust Enhanced Equityo Closed can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– First Trust Enhanced Equityo Closed has witnessed rapid integration of technology during Covid-19 in the Misc. Financial Services industry. As one of the leading players in the industry, First Trust Enhanced Equityo Closed needs to keep up with the evolution of technology in the Misc. Financial Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of First Trust Enhanced Equityo Closed business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Financial Services industry are lowering. It can presents First Trust Enhanced Equityo Closed with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Financial Services sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of First Trust Enhanced Equityo Closed.

Consumer confidence and its impact on First Trust Enhanced Equityo Closed demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Financial Services industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for First Trust Enhanced Equityo Closed in the Misc. Financial Services sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, First Trust Enhanced Equityo Closed may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Financial Services sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for First Trust Enhanced Equityo Closed in Misc. Financial Services industry. The Misc. Financial Services industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– First Trust Enhanced Equityo Closed needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Financial Services industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, First Trust Enhanced Equityo Closed can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate First Trust Enhanced Equityo Closed prominent markets.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of First Trust Enhanced Equityo Closed Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at First Trust Enhanced Equityo Closed needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of First Trust Enhanced Equityo Closed is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of First Trust Enhanced Equityo Closed is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of First Trust Enhanced Equityo Closed to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that First Trust Enhanced Equityo Closed needs to make to build a sustainable competitive advantage.



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