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Golden Phoenix Minrl (GPXM) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Golden Phoenix Minrl (United States)


Based on various researches at Oak Spring University , Golden Phoenix Minrl is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, there is backlash against globalization, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Golden Phoenix Minrl


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Golden Phoenix Minrl can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Golden Phoenix Minrl, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Golden Phoenix Minrl operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Golden Phoenix Minrl can be done for the following purposes –
1. Strategic planning of Golden Phoenix Minrl
2. Improving business portfolio management of Golden Phoenix Minrl
3. Assessing feasibility of the new initiative in United States
4. Making a Gold & Silver sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Golden Phoenix Minrl




Strengths of Golden Phoenix Minrl | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Golden Phoenix Minrl are -

Effective Research and Development (R&D)

– Golden Phoenix Minrl has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Golden Phoenix Minrl staying ahead in the Gold & Silver industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Diverse revenue streams

– Golden Phoenix Minrl is present in almost all the verticals within the Gold & Silver industry. This has provided Golden Phoenix Minrl a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Golden Phoenix Minrl has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Golden Phoenix Minrl to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Golden Phoenix Minrl has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Gold & Silver industry. Secondly the value chain collaborators of Golden Phoenix Minrl have helped the firm to develop new products and bring them quickly to the marketplace.

Sustainable margins compare to other players in Gold & Silver industry

– Golden Phoenix Minrl has clearly differentiated products in the market place. This has enabled Golden Phoenix Minrl to fetch slight price premium compare to the competitors in the Gold & Silver industry. The sustainable margins have also helped Golden Phoenix Minrl to invest into research and development (R&D) and innovation.

Innovation driven organization

– Golden Phoenix Minrl is one of the most innovative firm in Gold & Silver sector.

Cross disciplinary teams

– Horizontal connected teams at the Golden Phoenix Minrl are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Strong track record of project management in the Gold & Silver industry

– Golden Phoenix Minrl is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Golden Phoenix Minrl is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Golden Phoenix Minrl is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Golden Phoenix Minrl emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Golden Phoenix Minrl in Gold & Silver industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Analytics focus

– Golden Phoenix Minrl is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Gold & Silver industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Gold & Silver

– Golden Phoenix Minrl is one of the leading players in the Gold & Silver industry in United States. Over the years it has not only transformed the business landscape in the Gold & Silver industry in United States but also across the existing markets. The ability to lead change has enabled Golden Phoenix Minrl in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses of Golden Phoenix Minrl | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Golden Phoenix Minrl are -

Increasing silos among functional specialists

– The organizational structure of Golden Phoenix Minrl is dominated by functional specialists. It is not different from other players in the Gold & Silver industry, but Golden Phoenix Minrl needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Golden Phoenix Minrl to focus more on services in the Gold & Silver industry rather than just following the product oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative at Golden Phoenix Minrl, in the dynamic environment of Gold & Silver industry it has struggled to respond to the nimble upstart competition. Golden Phoenix Minrl has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on Golden Phoenix Minrl ‘s star products

– The top 2 products and services of Golden Phoenix Minrl still accounts for major business revenue. This dependence on star products in Gold & Silver industry has resulted into insufficient focus on developing new products, even though Golden Phoenix Minrl has relatively successful track record of launching new products.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Golden Phoenix Minrl supply chain. Even after few cautionary changes, Golden Phoenix Minrl is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Golden Phoenix Minrl vulnerable to further global disruptions in South East Asia.

Skills based hiring in Gold & Silver industry

– The stress on hiring functional specialists at Golden Phoenix Minrl has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– From the outside it seems that Golden Phoenix Minrl needs to have more collaboration between its sales team and marketing team. Sales professionals in the Gold & Silver industry have deep experience in developing customer relationships. Marketing department at Golden Phoenix Minrl can leverage the sales team experience to cultivate customer relationships as Golden Phoenix Minrl is planning to shift buying processes online.

Products dominated business model

– Even though Golden Phoenix Minrl has some of the most successful models in the Gold & Silver industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Golden Phoenix Minrl should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As Golden Phoenix Minrl is one of the leading players in the Gold & Silver industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Gold & Silver industry in last five years.

High bargaining power of channel partners in Gold & Silver industry

– because of the regulatory requirements in United States, Golden Phoenix Minrl is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Gold & Silver industry.

Capital Spending Reduction

– Even during the low interest decade, Golden Phoenix Minrl has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Gold & Silver industry using digital technology.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Golden Phoenix Minrl is slow explore the new channels of communication. These new channels of communication can help Golden Phoenix Minrl to provide better information regarding Gold & Silver products and services. It can also build an online community to further reach out to potential customers.




Golden Phoenix Minrl Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Golden Phoenix Minrl are -

Manufacturing automation

– Golden Phoenix Minrl can use the latest technology developments to improve its manufacturing and designing process in Gold & Silver sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Golden Phoenix Minrl is facing challenges because of the dominance of functional experts in the organization. Golden Phoenix Minrl can utilize new technology in the field of Gold & Silver industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Golden Phoenix Minrl can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Buying journey improvements

– Golden Phoenix Minrl can improve the customer journey of consumers in the Gold & Silver industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Golden Phoenix Minrl to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Loyalty marketing

– Golden Phoenix Minrl has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Using analytics as competitive advantage

– Golden Phoenix Minrl has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Gold & Silver sector. This continuous investment in analytics has enabled Golden Phoenix Minrl to build a competitive advantage using analytics. The analytics driven competitive advantage can help Golden Phoenix Minrl to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Golden Phoenix Minrl to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Golden Phoenix Minrl to hire the very best people irrespective of their geographical location.

Building a culture of innovation

– managers at Golden Phoenix Minrl can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Gold & Silver industry.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Golden Phoenix Minrl can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Golden Phoenix Minrl has opened avenues for new revenue streams for the organization in Gold & Silver industry. This can help Golden Phoenix Minrl to build a more holistic ecosystem for Golden Phoenix Minrl products in the Gold & Silver industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Golden Phoenix Minrl can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Better consumer reach

– The expansion of the 5G network will help Golden Phoenix Minrl to increase its market reach. Golden Phoenix Minrl will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats Golden Phoenix Minrl External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Golden Phoenix Minrl are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Golden Phoenix Minrl.

High dependence on third party suppliers

– Golden Phoenix Minrl high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Gold & Silver industry are lowering. It can presents Golden Phoenix Minrl with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Gold & Silver sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Golden Phoenix Minrl in Gold & Silver industry. The Gold & Silver industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Golden Phoenix Minrl may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Gold & Silver sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Golden Phoenix Minrl is facing in Gold & Silver sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Golden Phoenix Minrl can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Golden Phoenix Minrl prominent markets.

Easy access to finance

– Easy access to finance in Gold & Silver industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Golden Phoenix Minrl can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Golden Phoenix Minrl business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Golden Phoenix Minrl needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Golden Phoenix Minrl can take advantage of this fund but it will also bring new competitors in the Gold & Silver industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Golden Phoenix Minrl in the Gold & Silver sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Golden Phoenix Minrl Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Golden Phoenix Minrl needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Golden Phoenix Minrl is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Golden Phoenix Minrl is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Golden Phoenix Minrl to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Golden Phoenix Minrl needs to make to build a sustainable competitive advantage.



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