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HECO Capital Trust III Pref (HE_pu) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for HECO Capital Trust III Pref (United States)


Based on various researches at Oak Spring University , HECO Capital Trust III Pref is operating in a macro-environment that has been destablized by – technology disruption, increasing household debt because of falling income levels, digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, increasing transportation and logistics costs, cloud computing is disrupting traditional business models, there is backlash against globalization, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of HECO Capital Trust III Pref


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that HECO Capital Trust III Pref can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the HECO Capital Trust III Pref, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which HECO Capital Trust III Pref operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of HECO Capital Trust III Pref can be done for the following purposes –
1. Strategic planning of HECO Capital Trust III Pref
2. Improving business portfolio management of HECO Capital Trust III Pref
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of HECO Capital Trust III Pref




Strengths of HECO Capital Trust III Pref | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of HECO Capital Trust III Pref are -

Ability to recruit top talent

– HECO Capital Trust III Pref is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in industry

– HECO Capital Trust III Pref has clearly differentiated products in the market place. This has enabled HECO Capital Trust III Pref to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped HECO Capital Trust III Pref to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of HECO Capital Trust III Pref in the sector have low bargaining power. HECO Capital Trust III Pref has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps HECO Capital Trust III Pref to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of HECO Capital Trust III Pref in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– HECO Capital Trust III Pref has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – HECO Capital Trust III Pref staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Successful track record of launching new products

– HECO Capital Trust III Pref has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. HECO Capital Trust III Pref has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– HECO Capital Trust III Pref is one of the most innovative firm in sector.

Analytics focus

– HECO Capital Trust III Pref is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Digital Transformation in industry

- digital transformation varies from industry to industry. For HECO Capital Trust III Pref digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. HECO Capital Trust III Pref has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High switching costs

– The high switching costs that HECO Capital Trust III Pref has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Cross disciplinary teams

– Horizontal connected teams at the HECO Capital Trust III Pref are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of HECO Capital Trust III Pref

– The covid-19 pandemic has put organizational resilience at the centre of everthing HECO Capital Trust III Pref does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses of HECO Capital Trust III Pref | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of HECO Capital Trust III Pref are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, HECO Capital Trust III Pref is slow explore the new channels of communication. These new channels of communication can help HECO Capital Trust III Pref to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Compensation and incentives

– The revenue per employee of HECO Capital Trust III Pref is just above the industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of HECO Capital Trust III Pref supply chain. Even after few cautionary changes, HECO Capital Trust III Pref is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left HECO Capital Trust III Pref vulnerable to further global disruptions in South East Asia.

Lack of clear differentiation of HECO Capital Trust III Pref products

– To increase the profitability and margins on the products, HECO Capital Trust III Pref needs to provide more differentiated products than what it is currently offering in the marketplace.

Ability to respond to the competition

– As the decision making is very deliberative at HECO Capital Trust III Pref, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. HECO Capital Trust III Pref has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Low market penetration in new markets

– Outside its home market of United States, HECO Capital Trust III Pref needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Need for greater diversity

– HECO Capital Trust III Pref has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring in industry

– The stress on hiring functional specialists at HECO Capital Trust III Pref has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High operating costs

– Compare to the competitors, HECO Capital Trust III Pref has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract HECO Capital Trust III Pref lucrative customers.

Slow decision making process

– As mentioned earlier in the report, HECO Capital Trust III Pref has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. HECO Capital Trust III Pref even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of HECO Capital Trust III Pref is dominated by functional specialists. It is not different from other players in the industry, but HECO Capital Trust III Pref needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help HECO Capital Trust III Pref to focus more on services in the industry rather than just following the product oriented approach.




HECO Capital Trust III Pref Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of HECO Capital Trust III Pref are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help HECO Capital Trust III Pref to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for HECO Capital Trust III Pref to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for HECO Capital Trust III Pref to hire the very best people irrespective of their geographical location.

Loyalty marketing

– HECO Capital Trust III Pref has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects HECO Capital Trust III Pref can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Buying journey improvements

– HECO Capital Trust III Pref can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Creating value in data economy

– The success of analytics program of HECO Capital Trust III Pref has opened avenues for new revenue streams for the organization in industry. This can help HECO Capital Trust III Pref to build a more holistic ecosystem for HECO Capital Trust III Pref products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. HECO Capital Trust III Pref can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. HECO Capital Trust III Pref can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, HECO Capital Trust III Pref can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Manufacturing automation

– HECO Capital Trust III Pref can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. HECO Capital Trust III Pref can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Leveraging digital technologies

– HECO Capital Trust III Pref can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, HECO Capital Trust III Pref can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help HECO Capital Trust III Pref to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for HECO Capital Trust III Pref in the industry. Now HECO Capital Trust III Pref can target international markets with far fewer capital restrictions requirements than the existing system.




Threats HECO Capital Trust III Pref External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of HECO Capital Trust III Pref are -

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. HECO Capital Trust III Pref will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. HECO Capital Trust III Pref can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of HECO Capital Trust III Pref.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for HECO Capital Trust III Pref in the sector and impact the bottomline of the organization.

Consumer confidence and its impact on HECO Capital Trust III Pref demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for HECO Capital Trust III Pref in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– HECO Capital Trust III Pref can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– HECO Capital Trust III Pref high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– HECO Capital Trust III Pref needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, HECO Capital Trust III Pref can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate HECO Capital Trust III Pref prominent markets.

Environmental challenges

– HECO Capital Trust III Pref needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. HECO Capital Trust III Pref can take advantage of this fund but it will also bring new competitors in the industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of HECO Capital Trust III Pref business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of HECO Capital Trust III Pref Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at HECO Capital Trust III Pref needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of HECO Capital Trust III Pref is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of HECO Capital Trust III Pref is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of HECO Capital Trust III Pref to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that HECO Capital Trust III Pref needs to make to build a sustainable competitive advantage.



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