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I-Cable Com ADR (ICABY) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for I-Cable Com ADR (United States)


Based on various researches at Oak Spring University , I-Cable Com ADR is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, increasing energy prices, increasing transportation and logistics costs, increasing commodity prices, etc



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Introduction to SWOT Analysis of I-Cable Com ADR


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that I-Cable Com ADR can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the I-Cable Com ADR, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which I-Cable Com ADR operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of I-Cable Com ADR can be done for the following purposes –
1. Strategic planning of I-Cable Com ADR
2. Improving business portfolio management of I-Cable Com ADR
3. Assessing feasibility of the new initiative in United States
4. Making a Broadcasting & Cable TV sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of I-Cable Com ADR




Strengths of I-Cable Com ADR | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of I-Cable Com ADR are -

Low bargaining power of suppliers

– Suppliers of I-Cable Com ADR in the Services sector have low bargaining power. I-Cable Com ADR has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps I-Cable Com ADR to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– I-Cable Com ADR has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– I-Cable Com ADR is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Broadcasting & Cable TV industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Diverse revenue streams

– I-Cable Com ADR is present in almost all the verticals within the Broadcasting & Cable TV industry. This has provided I-Cable Com ADR a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– I-Cable Com ADR is one of the most innovative firm in Broadcasting & Cable TV sector.

Superior customer experience

– The customer experience strategy of I-Cable Com ADR in Broadcasting & Cable TV industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– I-Cable Com ADR has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled I-Cable Com ADR to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– I-Cable Com ADR has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – I-Cable Com ADR staying ahead in the Broadcasting & Cable TV industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Broadcasting & Cable TV

– I-Cable Com ADR is one of the leading players in the Broadcasting & Cable TV industry in United States. Over the years it has not only transformed the business landscape in the Broadcasting & Cable TV industry in United States but also across the existing markets. The ability to lead change has enabled I-Cable Com ADR in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Broadcasting & Cable TV industry

– I-Cable Com ADR has clearly differentiated products in the market place. This has enabled I-Cable Com ADR to fetch slight price premium compare to the competitors in the Broadcasting & Cable TV industry. The sustainable margins have also helped I-Cable Com ADR to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the I-Cable Com ADR are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of I-Cable Com ADR

– The covid-19 pandemic has put organizational resilience at the centre of everthing I-Cable Com ADR does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses of I-Cable Com ADR | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of I-Cable Com ADR are -

High operating costs

– Compare to the competitors, I-Cable Com ADR has high operating costs in the Broadcasting & Cable TV industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract I-Cable Com ADR lucrative customers.

High dependence on I-Cable Com ADR ‘s star products

– The top 2 products and services of I-Cable Com ADR still accounts for major business revenue. This dependence on star products in Broadcasting & Cable TV industry has resulted into insufficient focus on developing new products, even though I-Cable Com ADR has relatively successful track record of launching new products.

Aligning sales with marketing

– From the outside it seems that I-Cable Com ADR needs to have more collaboration between its sales team and marketing team. Sales professionals in the Broadcasting & Cable TV industry have deep experience in developing customer relationships. Marketing department at I-Cable Com ADR can leverage the sales team experience to cultivate customer relationships as I-Cable Com ADR is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of I-Cable Com ADR is dominated by functional specialists. It is not different from other players in the Broadcasting & Cable TV industry, but I-Cable Com ADR needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help I-Cable Com ADR to focus more on services in the Broadcasting & Cable TV industry rather than just following the product oriented approach.

Lack of clear differentiation of I-Cable Com ADR products

– To increase the profitability and margins on the products, I-Cable Com ADR needs to provide more differentiated products than what it is currently offering in the marketplace.

High bargaining power of channel partners in Broadcasting & Cable TV industry

– because of the regulatory requirements in United States, I-Cable Com ADR is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Broadcasting & Cable TV industry.

Low market penetration in new markets

– Outside its home market of United States, I-Cable Com ADR needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of I-Cable Com ADR supply chain. Even after few cautionary changes, I-Cable Com ADR is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left I-Cable Com ADR vulnerable to further global disruptions in South East Asia.

Skills based hiring in Broadcasting & Cable TV industry

– The stress on hiring functional specialists at I-Cable Com ADR has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As I-Cable Com ADR is one of the leading players in the Broadcasting & Cable TV industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Broadcasting & Cable TV industry in last five years.

Slow decision making process

– As mentioned earlier in the report, I-Cable Com ADR has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Broadcasting & Cable TV industry over the last five years. I-Cable Com ADR even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




I-Cable Com ADR Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of I-Cable Com ADR are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for I-Cable Com ADR in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Broadcasting & Cable TV industry, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Broadcasting & Cable TV industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. I-Cable Com ADR can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. I-Cable Com ADR can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Buying journey improvements

– I-Cable Com ADR can improve the customer journey of consumers in the Broadcasting & Cable TV industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– I-Cable Com ADR can use the latest technology developments to improve its manufacturing and designing process in Broadcasting & Cable TV sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of I-Cable Com ADR has opened avenues for new revenue streams for the organization in Broadcasting & Cable TV industry. This can help I-Cable Com ADR to build a more holistic ecosystem for I-Cable Com ADR products in the Broadcasting & Cable TV industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help I-Cable Com ADR to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at I-Cable Com ADR can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Broadcasting & Cable TV industry.

Loyalty marketing

– I-Cable Com ADR has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Better consumer reach

– The expansion of the 5G network will help I-Cable Com ADR to increase its market reach. I-Cable Com ADR will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for I-Cable Com ADR to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for I-Cable Com ADR to hire the very best people irrespective of their geographical location.

Low interest rates

– Even though inflation is raising its head in most developed economies, I-Cable Com ADR can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, I-Cable Com ADR can use these opportunities to build new business models that can help the communities that I-Cable Com ADR operates in. Secondly it can use opportunities from government spending in Broadcasting & Cable TV sector.

Use of Bitcoin and other crypto currencies for transactions in Broadcasting & Cable TV industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for I-Cable Com ADR in the Broadcasting & Cable TV industry. Now I-Cable Com ADR can target international markets with far fewer capital restrictions requirements than the existing system.




Threats I-Cable Com ADR External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of I-Cable Com ADR are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for I-Cable Com ADR in Broadcasting & Cable TV industry. The Broadcasting & Cable TV industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– I-Cable Com ADR high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– I-Cable Com ADR has witnessed rapid integration of technology during Covid-19 in the Broadcasting & Cable TV industry. As one of the leading players in the industry, I-Cable Com ADR needs to keep up with the evolution of technology in the Broadcasting & Cable TV sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for I-Cable Com ADR in the Broadcasting & Cable TV sector and impact the bottomline of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of I-Cable Com ADR business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, I-Cable Com ADR can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate I-Cable Com ADR prominent markets.

Regulatory challenges

– I-Cable Com ADR needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Broadcasting & Cable TV industry regulations.

Consumer confidence and its impact on I-Cable Com ADR demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Broadcasting & Cable TV industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Stagnating economy with rate increase

– I-Cable Com ADR can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Broadcasting & Cable TV industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Broadcasting & Cable TV industry are lowering. It can presents I-Cable Com ADR with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Broadcasting & Cable TV sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. I-Cable Com ADR needs to understand the core reasons impacting the Broadcasting & Cable TV industry. This will help it in building a better workplace.




Weighted SWOT Analysis of I-Cable Com ADR Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at I-Cable Com ADR needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of I-Cable Com ADR is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of I-Cable Com ADR is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of I-Cable Com ADR to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that I-Cable Com ADR needs to make to build a sustainable competitive advantage.



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