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Voya Emerging Markets High Div Eq (IHD) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Voya Emerging Markets High Div Eq (United States)


Based on various researches at Oak Spring University , Voya Emerging Markets High Div Eq is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing energy prices, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Voya Emerging Markets High Div Eq


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Voya Emerging Markets High Div Eq can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Voya Emerging Markets High Div Eq, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Voya Emerging Markets High Div Eq operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Voya Emerging Markets High Div Eq can be done for the following purposes –
1. Strategic planning of Voya Emerging Markets High Div Eq
2. Improving business portfolio management of Voya Emerging Markets High Div Eq
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Voya Emerging Markets High Div Eq




Strengths of Voya Emerging Markets High Div Eq | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Voya Emerging Markets High Div Eq are -

Effective Research and Development (R&D)

– Voya Emerging Markets High Div Eq has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Voya Emerging Markets High Div Eq staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Voya Emerging Markets High Div Eq has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Strong track record of project management in the industry

– Voya Emerging Markets High Div Eq is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Low bargaining power of suppliers

– Suppliers of Voya Emerging Markets High Div Eq in the sector have low bargaining power. Voya Emerging Markets High Div Eq has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Voya Emerging Markets High Div Eq to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Voya Emerging Markets High Div Eq

– The covid-19 pandemic has put organizational resilience at the centre of everthing Voya Emerging Markets High Div Eq does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in industry

– Voya Emerging Markets High Div Eq has clearly differentiated products in the market place. This has enabled Voya Emerging Markets High Div Eq to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Voya Emerging Markets High Div Eq to invest into research and development (R&D) and innovation.

Innovation driven organization

– Voya Emerging Markets High Div Eq is one of the most innovative firm in sector.

Training and development

– Voya Emerging Markets High Div Eq has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to lead change in

– Voya Emerging Markets High Div Eq is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Voya Emerging Markets High Div Eq in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Voya Emerging Markets High Div Eq in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Voya Emerging Markets High Div Eq has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Voya Emerging Markets High Div Eq to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy of Voya Emerging Markets High Div Eq comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Voya Emerging Markets High Div Eq | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Voya Emerging Markets High Div Eq are -

High bargaining power of channel partners in industry

– because of the regulatory requirements in United States, Voya Emerging Markets High Div Eq is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Low market penetration in new markets

– Outside its home market of United States, Voya Emerging Markets High Div Eq needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Voya Emerging Markets High Div Eq is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ less understanding of Voya Emerging Markets High Div Eq strategy

– From the outside it seems that the employees of Voya Emerging Markets High Div Eq don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Interest costs

– Compare to the competition, Voya Emerging Markets High Div Eq has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Voya Emerging Markets High Div Eq supply chain. Even after few cautionary changes, Voya Emerging Markets High Div Eq is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Voya Emerging Markets High Div Eq vulnerable to further global disruptions in South East Asia.

Workers concerns about automation

– As automation is fast increasing in the industry, Voya Emerging Markets High Div Eq needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on Voya Emerging Markets High Div Eq ‘s star products

– The top 2 products and services of Voya Emerging Markets High Div Eq still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Voya Emerging Markets High Div Eq has relatively successful track record of launching new products.

Skills based hiring in industry

– The stress on hiring functional specialists at Voya Emerging Markets High Div Eq has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Voya Emerging Markets High Div Eq has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– From the outside it seems that Voya Emerging Markets High Div Eq needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Voya Emerging Markets High Div Eq can leverage the sales team experience to cultivate customer relationships as Voya Emerging Markets High Div Eq is planning to shift buying processes online.




Voya Emerging Markets High Div Eq Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Voya Emerging Markets High Div Eq are -

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Voya Emerging Markets High Div Eq in the industry. Now Voya Emerging Markets High Div Eq can target international markets with far fewer capital restrictions requirements than the existing system.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Voya Emerging Markets High Div Eq can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Voya Emerging Markets High Div Eq can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Voya Emerging Markets High Div Eq in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Voya Emerging Markets High Div Eq can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Voya Emerging Markets High Div Eq is facing challenges because of the dominance of functional experts in the organization. Voya Emerging Markets High Div Eq can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Voya Emerging Markets High Div Eq can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Voya Emerging Markets High Div Eq can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Voya Emerging Markets High Div Eq can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Voya Emerging Markets High Div Eq can use these opportunities to build new business models that can help the communities that Voya Emerging Markets High Div Eq operates in. Secondly it can use opportunities from government spending in sector.

Building a culture of innovation

– managers at Voya Emerging Markets High Div Eq can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Voya Emerging Markets High Div Eq can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Voya Emerging Markets High Div Eq to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Voya Emerging Markets High Div Eq to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Voya Emerging Markets High Div Eq to hire the very best people irrespective of their geographical location.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Voya Emerging Markets High Div Eq to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Voya Emerging Markets High Div Eq External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Voya Emerging Markets High Div Eq are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Voya Emerging Markets High Div Eq can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Voya Emerging Markets High Div Eq prominent markets.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Voya Emerging Markets High Div Eq can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Voya Emerging Markets High Div Eq business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Voya Emerging Markets High Div Eq can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Voya Emerging Markets High Div Eq needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Voya Emerging Markets High Div Eq high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Voya Emerging Markets High Div Eq.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Voya Emerging Markets High Div Eq with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Voya Emerging Markets High Div Eq in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Voya Emerging Markets High Div Eq in the sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Voya Emerging Markets High Div Eq will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Voya Emerging Markets High Div Eq Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Voya Emerging Markets High Div Eq needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Voya Emerging Markets High Div Eq is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Voya Emerging Markets High Div Eq is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Voya Emerging Markets High Div Eq to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Voya Emerging Markets High Div Eq needs to make to build a sustainable competitive advantage.



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