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Nuveen Preferred and Income 2022 Term Fund (JPT) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Nuveen Preferred and Income 2022 Term Fund (United States)


Based on various researches at Oak Spring University , Nuveen Preferred and Income 2022 Term Fund is operating in a macro-environment that has been destablized by – supply chains are disrupted by pandemic , customer relationship management is fast transforming because of increasing concerns over data privacy, increasing energy prices, technology disruption, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Nuveen Preferred and Income 2022 Term Fund


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Nuveen Preferred and Income 2022 Term Fund can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Nuveen Preferred and Income 2022 Term Fund, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Nuveen Preferred and Income 2022 Term Fund operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Nuveen Preferred and Income 2022 Term Fund can be done for the following purposes –
1. Strategic planning of Nuveen Preferred and Income 2022 Term Fund
2. Improving business portfolio management of Nuveen Preferred and Income 2022 Term Fund
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Nuveen Preferred and Income 2022 Term Fund




Strengths of Nuveen Preferred and Income 2022 Term Fund | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Nuveen Preferred and Income 2022 Term Fund are -

High brand equity

– Nuveen Preferred and Income 2022 Term Fund has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Nuveen Preferred and Income 2022 Term Fund to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in

– Nuveen Preferred and Income 2022 Term Fund is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Nuveen Preferred and Income 2022 Term Fund in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Nuveen Preferred and Income 2022 Term Fund are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Diverse revenue streams

– Nuveen Preferred and Income 2022 Term Fund is present in almost all the verticals within the industry. This has provided Nuveen Preferred and Income 2022 Term Fund a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Nuveen Preferred and Income 2022 Term Fund has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Training and development

– Nuveen Preferred and Income 2022 Term Fund has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Nuveen Preferred and Income 2022 Term Fund has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Nuveen Preferred and Income 2022 Term Fund has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Nuveen Preferred and Income 2022 Term Fund has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Nuveen Preferred and Income 2022 Term Fund have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Nuveen Preferred and Income 2022 Term Fund is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management in the industry

– Nuveen Preferred and Income 2022 Term Fund is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Operational resilience

– The operational resilience strategy of Nuveen Preferred and Income 2022 Term Fund comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Learning organization

- Nuveen Preferred and Income 2022 Term Fund is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Nuveen Preferred and Income 2022 Term Fund is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Nuveen Preferred and Income 2022 Term Fund emphasize – knowledge, initiative, and innovation.






Weaknesses of Nuveen Preferred and Income 2022 Term Fund | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Nuveen Preferred and Income 2022 Term Fund are -

Aligning sales with marketing

– From the outside it seems that Nuveen Preferred and Income 2022 Term Fund needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Nuveen Preferred and Income 2022 Term Fund can leverage the sales team experience to cultivate customer relationships as Nuveen Preferred and Income 2022 Term Fund is planning to shift buying processes online.

High cash cycle compare to competitors

Nuveen Preferred and Income 2022 Term Fund has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Nuveen Preferred and Income 2022 Term Fund has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Nuveen Preferred and Income 2022 Term Fund even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

No frontier risks strategy

– From the 10K / annual statement of Nuveen Preferred and Income 2022 Term Fund, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Products dominated business model

– Even though Nuveen Preferred and Income 2022 Term Fund has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Nuveen Preferred and Income 2022 Term Fund should strive to include more intangible value offerings along with its core products and services.

Skills based hiring in industry

– The stress on hiring functional specialists at Nuveen Preferred and Income 2022 Term Fund has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Nuveen Preferred and Income 2022 Term Fund has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Interest costs

– Compare to the competition, Nuveen Preferred and Income 2022 Term Fund has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Compensation and incentives

– The revenue per employee of Nuveen Preferred and Income 2022 Term Fund is just above the industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Nuveen Preferred and Income 2022 Term Fund is dominated by functional specialists. It is not different from other players in the industry, but Nuveen Preferred and Income 2022 Term Fund needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Nuveen Preferred and Income 2022 Term Fund to focus more on services in the industry rather than just following the product oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative at Nuveen Preferred and Income 2022 Term Fund, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Nuveen Preferred and Income 2022 Term Fund has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Nuveen Preferred and Income 2022 Term Fund Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Nuveen Preferred and Income 2022 Term Fund are -

Better consumer reach

– The expansion of the 5G network will help Nuveen Preferred and Income 2022 Term Fund to increase its market reach. Nuveen Preferred and Income 2022 Term Fund will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Nuveen Preferred and Income 2022 Term Fund can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Nuveen Preferred and Income 2022 Term Fund can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Nuveen Preferred and Income 2022 Term Fund to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Nuveen Preferred and Income 2022 Term Fund to hire the very best people irrespective of their geographical location.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Nuveen Preferred and Income 2022 Term Fund can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Nuveen Preferred and Income 2022 Term Fund to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Manufacturing automation

– Nuveen Preferred and Income 2022 Term Fund can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Nuveen Preferred and Income 2022 Term Fund to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Nuveen Preferred and Income 2022 Term Fund can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Building a culture of innovation

– managers at Nuveen Preferred and Income 2022 Term Fund can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Nuveen Preferred and Income 2022 Term Fund in the industry. Now Nuveen Preferred and Income 2022 Term Fund can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Nuveen Preferred and Income 2022 Term Fund can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Nuveen Preferred and Income 2022 Term Fund can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Nuveen Preferred and Income 2022 Term Fund can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Loyalty marketing

– Nuveen Preferred and Income 2022 Term Fund has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Nuveen Preferred and Income 2022 Term Fund External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Nuveen Preferred and Income 2022 Term Fund are -

Consumer confidence and its impact on Nuveen Preferred and Income 2022 Term Fund demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Nuveen Preferred and Income 2022 Term Fund needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Nuveen Preferred and Income 2022 Term Fund can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Nuveen Preferred and Income 2022 Term Fund business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Nuveen Preferred and Income 2022 Term Fund can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Nuveen Preferred and Income 2022 Term Fund needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Nuveen Preferred and Income 2022 Term Fund can take advantage of this fund but it will also bring new competitors in the industry.

Increasing wage structure of Nuveen Preferred and Income 2022 Term Fund

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Nuveen Preferred and Income 2022 Term Fund.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Nuveen Preferred and Income 2022 Term Fund with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High dependence on third party suppliers

– Nuveen Preferred and Income 2022 Term Fund high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Nuveen Preferred and Income 2022 Term Fund may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Shortening product life cycle

– it is one of the major threat that Nuveen Preferred and Income 2022 Term Fund is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Nuveen Preferred and Income 2022 Term Fund Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Nuveen Preferred and Income 2022 Term Fund needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Nuveen Preferred and Income 2022 Term Fund is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Nuveen Preferred and Income 2022 Term Fund is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Nuveen Preferred and Income 2022 Term Fund to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Nuveen Preferred and Income 2022 Term Fund needs to make to build a sustainable competitive advantage.



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