Koza Altin Islemeleri A S (KOZAY) SWOT Analysis / TOWS Matrix / MBA Resources
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Koza Altin Islemeleri A S (United States)
Based on various researches at Oak Spring University , Koza Altin Islemeleri A S is operating in a macro-environment that has been destablized by – digital marketing is dominated by two big players Facebook and Google, central banks are concerned over increasing inflation, increasing energy prices, talent flight as more people leaving formal jobs, there is increasing trade war between United States & China, challanges to central banks by blockchain based private currencies, cloud computing is disrupting traditional business models,
increasing commodity prices, increasing household debt because of falling income levels, etc
Introduction to SWOT Analysis of Koza Altin Islemeleri A S
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Koza Altin Islemeleri A S can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Koza Altin Islemeleri A S, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Koza Altin Islemeleri A S operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Koza Altin Islemeleri A S can be done for the following purposes –
1. Strategic planning of Koza Altin Islemeleri A S
2. Improving business portfolio management of Koza Altin Islemeleri A S
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Koza Altin Islemeleri A S
Strengths of Koza Altin Islemeleri A S | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Koza Altin Islemeleri A S are -
High switching costs
– The high switching costs that Koza Altin Islemeleri A S has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Innovation driven organization
– Koza Altin Islemeleri A S is one of the most innovative firm in sector.
Diverse revenue streams
– Koza Altin Islemeleri A S is present in almost all the verticals within the industry. This has provided Koza Altin Islemeleri A S a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Ability to recruit top talent
– Koza Altin Islemeleri A S is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.
Digital Transformation in industry
- digital transformation varies from industry to industry. For Koza Altin Islemeleri A S digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Koza Altin Islemeleri A S has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Operational resilience
– The operational resilience strategy of Koza Altin Islemeleri A S comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Low bargaining power of suppliers
– Suppliers of Koza Altin Islemeleri A S in the sector have low bargaining power. Koza Altin Islemeleri A S has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Koza Altin Islemeleri A S to manage not only supply disruptions but also source products at highly competitive prices.
Superior customer experience
– The customer experience strategy of Koza Altin Islemeleri A S in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Analytics focus
– Koza Altin Islemeleri A S is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Highly skilled collaborators
– Koza Altin Islemeleri A S has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Koza Altin Islemeleri A S have helped the firm to develop new products and bring them quickly to the marketplace.
Cross disciplinary teams
– Horizontal connected teams at the Koza Altin Islemeleri A S are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Successful track record of launching new products
– Koza Altin Islemeleri A S has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Koza Altin Islemeleri A S has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Weaknesses of Koza Altin Islemeleri A S | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Koza Altin Islemeleri A S are -
Slow to strategic competitive environment developments
– As Koza Altin Islemeleri A S is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Low market penetration in new markets
– Outside its home market of United States, Koza Altin Islemeleri A S needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
High dependence on Koza Altin Islemeleri A S ‘s star products
– The top 2 products and services of Koza Altin Islemeleri A S still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Koza Altin Islemeleri A S has relatively successful track record of launching new products.
Lack of clear differentiation of Koza Altin Islemeleri A S products
– To increase the profitability and margins on the products, Koza Altin Islemeleri A S needs to provide more differentiated products than what it is currently offering in the marketplace.
Capital Spending Reduction
– Even during the low interest decade, Koza Altin Islemeleri A S has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
High operating costs
– Compare to the competitors, Koza Altin Islemeleri A S has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Koza Altin Islemeleri A S lucrative customers.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Koza Altin Islemeleri A S supply chain. Even after few cautionary changes, Koza Altin Islemeleri A S is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Koza Altin Islemeleri A S vulnerable to further global disruptions in South East Asia.
Products dominated business model
– Even though Koza Altin Islemeleri A S has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Koza Altin Islemeleri A S should strive to include more intangible value offerings along with its core products and services.
Increasing silos among functional specialists
– The organizational structure of Koza Altin Islemeleri A S is dominated by functional specialists. It is not different from other players in the industry, but Koza Altin Islemeleri A S needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Koza Altin Islemeleri A S to focus more on services in the industry rather than just following the product oriented approach.
Need for greater diversity
– Koza Altin Islemeleri A S has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Skills based hiring in industry
– The stress on hiring functional specialists at Koza Altin Islemeleri A S has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Koza Altin Islemeleri A S Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Koza Altin Islemeleri A S are -
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Koza Altin Islemeleri A S can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Leveraging digital technologies
– Koza Altin Islemeleri A S can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Learning at scale
– Online learning technologies has now opened space for Koza Altin Islemeleri A S to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Using analytics as competitive advantage
– Koza Altin Islemeleri A S has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Koza Altin Islemeleri A S to build a competitive advantage using analytics. The analytics driven competitive advantage can help Koza Altin Islemeleri A S to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Koza Altin Islemeleri A S is facing challenges because of the dominance of functional experts in the organization. Koza Altin Islemeleri A S can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Koza Altin Islemeleri A S in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Koza Altin Islemeleri A S can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Koza Altin Islemeleri A S to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Manufacturing automation
– Koza Altin Islemeleri A S can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Low interest rates
– Even though inflation is raising its head in most developed economies, Koza Altin Islemeleri A S can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Developing new processes and practices
– Koza Altin Islemeleri A S can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Koza Altin Islemeleri A S can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Building a culture of innovation
– managers at Koza Altin Islemeleri A S can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Koza Altin Islemeleri A S to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Threats Koza Altin Islemeleri A S External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Koza Altin Islemeleri A S are -
Technology acceleration in Forth Industrial Revolution
– Koza Altin Islemeleri A S has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Koza Altin Islemeleri A S needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Koza Altin Islemeleri A S can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Koza Altin Islemeleri A S prominent markets.
Increasing wage structure of Koza Altin Islemeleri A S
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Koza Altin Islemeleri A S.
Consumer confidence and its impact on Koza Altin Islemeleri A S demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Koza Altin Islemeleri A S in the sector and impact the bottomline of the organization.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Koza Altin Islemeleri A S with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Environmental challenges
– Koza Altin Islemeleri A S needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Koza Altin Islemeleri A S can take advantage of this fund but it will also bring new competitors in the industry.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Koza Altin Islemeleri A S.
Stagnating economy with rate increase
– Koza Altin Islemeleri A S can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, Koza Altin Islemeleri A S may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.
High dependence on third party suppliers
– Koza Altin Islemeleri A S high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Koza Altin Islemeleri A S will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Weighted SWOT Analysis of Koza Altin Islemeleri A S Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Koza Altin Islemeleri A S needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Koza Altin Islemeleri A S is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Koza Altin Islemeleri A S is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Koza Altin Islemeleri A S to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Koza Altin Islemeleri A S needs to make to build a sustainable competitive advantage.