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Koza Altin Islemeleri A S (KOZAY) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Koza Altin Islemeleri A S (United States)


Based on various researches at Oak Spring University , Koza Altin Islemeleri A S is operating in a macro-environment that has been destablized by – there is backlash against globalization, challanges to central banks by blockchain based private currencies, increasing energy prices, supply chains are disrupted by pandemic , customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of Koza Altin Islemeleri A S


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Koza Altin Islemeleri A S can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Koza Altin Islemeleri A S, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Koza Altin Islemeleri A S operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Koza Altin Islemeleri A S can be done for the following purposes –
1. Strategic planning of Koza Altin Islemeleri A S
2. Improving business portfolio management of Koza Altin Islemeleri A S
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Koza Altin Islemeleri A S




Strengths of Koza Altin Islemeleri A S | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Koza Altin Islemeleri A S are -

Operational resilience

– The operational resilience strategy of Koza Altin Islemeleri A S comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Analytics focus

– Koza Altin Islemeleri A S is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Effective Research and Development (R&D)

– Koza Altin Islemeleri A S has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Koza Altin Islemeleri A S staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Koza Altin Islemeleri A S has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Koza Altin Islemeleri A S has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Koza Altin Islemeleri A S have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in

– Koza Altin Islemeleri A S is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Koza Altin Islemeleri A S in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Koza Altin Islemeleri A S in the sector have low bargaining power. Koza Altin Islemeleri A S has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Koza Altin Islemeleri A S to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Koza Altin Islemeleri A S is present in almost all the verticals within the industry. This has provided Koza Altin Islemeleri A S a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Koza Altin Islemeleri A S has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Koza Altin Islemeleri A S has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Koza Altin Islemeleri A S

– The covid-19 pandemic has put organizational resilience at the centre of everthing Koza Altin Islemeleri A S does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Superior customer experience

– The customer experience strategy of Koza Altin Islemeleri A S in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Koza Altin Islemeleri A S has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Koza Altin Islemeleri A S to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of Koza Altin Islemeleri A S | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Koza Altin Islemeleri A S are -

High bargaining power of channel partners in industry

– because of the regulatory requirements in United States, Koza Altin Islemeleri A S is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Lack of clear differentiation of Koza Altin Islemeleri A S products

– To increase the profitability and margins on the products, Koza Altin Islemeleri A S needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Koza Altin Islemeleri A S supply chain. Even after few cautionary changes, Koza Altin Islemeleri A S is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Koza Altin Islemeleri A S vulnerable to further global disruptions in South East Asia.

Products dominated business model

– Even though Koza Altin Islemeleri A S has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Koza Altin Islemeleri A S should strive to include more intangible value offerings along with its core products and services.

Interest costs

– Compare to the competition, Koza Altin Islemeleri A S has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Capital Spending Reduction

– Even during the low interest decade, Koza Altin Islemeleri A S has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Compensation and incentives

– The revenue per employee of Koza Altin Islemeleri A S is just above the industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

No frontier risks strategy

– From the 10K / annual statement of Koza Altin Islemeleri A S, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High cash cycle compare to competitors

Koza Altin Islemeleri A S has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Koza Altin Islemeleri A S has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Koza Altin Islemeleri A S even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Koza Altin Islemeleri A S is slow explore the new channels of communication. These new channels of communication can help Koza Altin Islemeleri A S to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Koza Altin Islemeleri A S Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Koza Altin Islemeleri A S are -

Building a culture of innovation

– managers at Koza Altin Islemeleri A S can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Koza Altin Islemeleri A S to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Koza Altin Islemeleri A S to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Koza Altin Islemeleri A S can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Koza Altin Islemeleri A S can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Buying journey improvements

– Koza Altin Islemeleri A S can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Koza Altin Islemeleri A S can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Koza Altin Islemeleri A S to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Koza Altin Islemeleri A S has opened avenues for new revenue streams for the organization in industry. This can help Koza Altin Islemeleri A S to build a more holistic ecosystem for Koza Altin Islemeleri A S products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Koza Altin Islemeleri A S has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Koza Altin Islemeleri A S to build a competitive advantage using analytics. The analytics driven competitive advantage can help Koza Altin Islemeleri A S to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Koza Altin Islemeleri A S can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Koza Altin Islemeleri A S in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Koza Altin Islemeleri A S can use these opportunities to build new business models that can help the communities that Koza Altin Islemeleri A S operates in. Secondly it can use opportunities from government spending in sector.

Developing new processes and practices

– Koza Altin Islemeleri A S can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Manufacturing automation

– Koza Altin Islemeleri A S can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Koza Altin Islemeleri A S External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Koza Altin Islemeleri A S are -

Environmental challenges

– Koza Altin Islemeleri A S needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Koza Altin Islemeleri A S can take advantage of this fund but it will also bring new competitors in the industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Koza Altin Islemeleri A S may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Stagnating economy with rate increase

– Koza Altin Islemeleri A S can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Koza Altin Islemeleri A S can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Koza Altin Islemeleri A S prominent markets.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Koza Altin Islemeleri A S

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Koza Altin Islemeleri A S.

Shortening product life cycle

– it is one of the major threat that Koza Altin Islemeleri A S is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Koza Altin Islemeleri A S demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Koza Altin Islemeleri A S business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Koza Altin Islemeleri A S in the sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Koza Altin Islemeleri A S high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Koza Altin Islemeleri A S needs to understand the core reasons impacting the industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Koza Altin Islemeleri A S Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Koza Altin Islemeleri A S needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Koza Altin Islemeleri A S is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Koza Altin Islemeleri A S is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Koza Altin Islemeleri A S to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Koza Altin Islemeleri A S needs to make to build a sustainable competitive advantage.



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