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Macquarie First Tr Global Infr Util (MFD) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Macquarie First Tr Global Infr Util (United States)


Based on various researches at Oak Spring University , Macquarie First Tr Global Infr Util is operating in a macro-environment that has been destablized by – supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, there is backlash against globalization, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, etc



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Introduction to SWOT Analysis of Macquarie First Tr Global Infr Util


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Macquarie First Tr Global Infr Util can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Macquarie First Tr Global Infr Util, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Macquarie First Tr Global Infr Util operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Macquarie First Tr Global Infr Util can be done for the following purposes –
1. Strategic planning of Macquarie First Tr Global Infr Util
2. Improving business portfolio management of Macquarie First Tr Global Infr Util
3. Assessing feasibility of the new initiative in United States
4. Making a Misc. Financial Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Macquarie First Tr Global Infr Util




Strengths of Macquarie First Tr Global Infr Util | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Macquarie First Tr Global Infr Util are -

High switching costs

– The high switching costs that Macquarie First Tr Global Infr Util has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Macquarie First Tr Global Infr Util has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Macquarie First Tr Global Infr Util has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Diverse revenue streams

– Macquarie First Tr Global Infr Util is present in almost all the verticals within the Misc. Financial Services industry. This has provided Macquarie First Tr Global Infr Util a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Organizational Resilience of Macquarie First Tr Global Infr Util

– The covid-19 pandemic has put organizational resilience at the centre of everthing Macquarie First Tr Global Infr Util does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Macquarie First Tr Global Infr Util has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Financial Services industry. Secondly the value chain collaborators of Macquarie First Tr Global Infr Util have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Macquarie First Tr Global Infr Util is one of the most innovative firm in Misc. Financial Services sector.

Ability to lead change in Misc. Financial Services

– Macquarie First Tr Global Infr Util is one of the leading players in the Misc. Financial Services industry in United States. Over the years it has not only transformed the business landscape in the Misc. Financial Services industry in United States but also across the existing markets. The ability to lead change has enabled Macquarie First Tr Global Infr Util in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in Misc. Financial Services industry

- digital transformation varies from industry to industry. For Macquarie First Tr Global Infr Util digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Macquarie First Tr Global Infr Util has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Macquarie First Tr Global Infr Util in Misc. Financial Services industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Analytics focus

– Macquarie First Tr Global Infr Util is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Financial Services industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- Macquarie First Tr Global Infr Util is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Macquarie First Tr Global Infr Util is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Macquarie First Tr Global Infr Util emphasize – knowledge, initiative, and innovation.

Operational resilience

– The operational resilience strategy of Macquarie First Tr Global Infr Util comprises – understanding the underlying the factors in the Misc. Financial Services industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Macquarie First Tr Global Infr Util | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Macquarie First Tr Global Infr Util are -

High dependence on Macquarie First Tr Global Infr Util ‘s star products

– The top 2 products and services of Macquarie First Tr Global Infr Util still accounts for major business revenue. This dependence on star products in Misc. Financial Services industry has resulted into insufficient focus on developing new products, even though Macquarie First Tr Global Infr Util has relatively successful track record of launching new products.

Ability to respond to the competition

– As the decision making is very deliberative at Macquarie First Tr Global Infr Util, in the dynamic environment of Misc. Financial Services industry it has struggled to respond to the nimble upstart competition. Macquarie First Tr Global Infr Util has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High bargaining power of channel partners in Misc. Financial Services industry

– because of the regulatory requirements in United States, Macquarie First Tr Global Infr Util is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Financial Services industry.

Increasing silos among functional specialists

– The organizational structure of Macquarie First Tr Global Infr Util is dominated by functional specialists. It is not different from other players in the Misc. Financial Services industry, but Macquarie First Tr Global Infr Util needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Macquarie First Tr Global Infr Util to focus more on services in the Misc. Financial Services industry rather than just following the product oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Macquarie First Tr Global Infr Util is slow explore the new channels of communication. These new channels of communication can help Macquarie First Tr Global Infr Util to provide better information regarding Misc. Financial Services products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– From the 10K / annual statement of Macquarie First Tr Global Infr Util, it seems that company is thinking out the frontier risks that can impact Misc. Financial Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Skills based hiring in Misc. Financial Services industry

– The stress on hiring functional specialists at Macquarie First Tr Global Infr Util has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow decision making process

– As mentioned earlier in the report, Macquarie First Tr Global Infr Util has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Misc. Financial Services industry over the last five years. Macquarie First Tr Global Infr Util even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Workers concerns about automation

– As automation is fast increasing in the Misc. Financial Services industry, Macquarie First Tr Global Infr Util needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, Macquarie First Tr Global Infr Util has high operating costs in the Misc. Financial Services industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Macquarie First Tr Global Infr Util lucrative customers.

High cash cycle compare to competitors

Macquarie First Tr Global Infr Util has a high cash cycle compare to other players in the Misc. Financial Services industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Macquarie First Tr Global Infr Util Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Macquarie First Tr Global Infr Util are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Macquarie First Tr Global Infr Util to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Macquarie First Tr Global Infr Util can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Use of Bitcoin and other crypto currencies for transactions in Misc. Financial Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Macquarie First Tr Global Infr Util in the Misc. Financial Services industry. Now Macquarie First Tr Global Infr Util can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Macquarie First Tr Global Infr Util can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Macquarie First Tr Global Infr Util can use the latest technology developments to improve its manufacturing and designing process in Misc. Financial Services sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Macquarie First Tr Global Infr Util can use these opportunities to build new business models that can help the communities that Macquarie First Tr Global Infr Util operates in. Secondly it can use opportunities from government spending in Misc. Financial Services sector.

Buying journey improvements

– Macquarie First Tr Global Infr Util can improve the customer journey of consumers in the Misc. Financial Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Macquarie First Tr Global Infr Util can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Macquarie First Tr Global Infr Util to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Macquarie First Tr Global Infr Util to increase its market reach. Macquarie First Tr Global Infr Util will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Loyalty marketing

– Macquarie First Tr Global Infr Util has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Financial Services industry, but it has also influenced the consumer preferences. Macquarie First Tr Global Infr Util can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Macquarie First Tr Global Infr Util has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Financial Services sector. This continuous investment in analytics has enabled Macquarie First Tr Global Infr Util to build a competitive advantage using analytics. The analytics driven competitive advantage can help Macquarie First Tr Global Infr Util to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Macquarie First Tr Global Infr Util to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Macquarie First Tr Global Infr Util to hire the very best people irrespective of their geographical location.




Threats Macquarie First Tr Global Infr Util External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Macquarie First Tr Global Infr Util are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Macquarie First Tr Global Infr Util can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Macquarie First Tr Global Infr Util prominent markets.

Increasing wage structure of Macquarie First Tr Global Infr Util

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Macquarie First Tr Global Infr Util.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Macquarie First Tr Global Infr Util may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Financial Services sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Macquarie First Tr Global Infr Util demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Financial Services industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Macquarie First Tr Global Infr Util business can come under increasing regulations regarding data privacy, data security, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Macquarie First Tr Global Infr Util in Misc. Financial Services industry. The Misc. Financial Services industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology acceleration in Forth Industrial Revolution

– Macquarie First Tr Global Infr Util has witnessed rapid integration of technology during Covid-19 in the Misc. Financial Services industry. As one of the leading players in the industry, Macquarie First Tr Global Infr Util needs to keep up with the evolution of technology in the Misc. Financial Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Macquarie First Tr Global Infr Util.

Stagnating economy with rate increase

– Macquarie First Tr Global Infr Util can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Financial Services industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Macquarie First Tr Global Infr Util will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in Misc. Financial Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Macquarie First Tr Global Infr Util can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Macquarie First Tr Global Infr Util high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Macquarie First Tr Global Infr Util Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Macquarie First Tr Global Infr Util needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Macquarie First Tr Global Infr Util is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Macquarie First Tr Global Infr Util is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Macquarie First Tr Global Infr Util to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Macquarie First Tr Global Infr Util needs to make to build a sustainable competitive advantage.



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