Macquarie Global Infrastructure TR (MGU) SWOT Analysis / TOWS Matrix / MBA Resources
Misc. Financial Services
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Macquarie Global Infrastructure TR (United States)
Based on various researches at Oak Spring University , Macquarie Global Infrastructure TR is operating in a macro-environment that has been destablized by – increasing transportation and logistics costs, technology disruption, geopolitical disruptions, increasing commodity prices, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, central banks are concerned over increasing inflation,
customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, etc
Introduction to SWOT Analysis of Macquarie Global Infrastructure TR
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Macquarie Global Infrastructure TR can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Macquarie Global Infrastructure TR, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Macquarie Global Infrastructure TR operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Macquarie Global Infrastructure TR can be done for the following purposes –
1. Strategic planning of Macquarie Global Infrastructure TR
2. Improving business portfolio management of Macquarie Global Infrastructure TR
3. Assessing feasibility of the new initiative in United States
4. Making a Misc. Financial Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Macquarie Global Infrastructure TR
Strengths of Macquarie Global Infrastructure TR | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Macquarie Global Infrastructure TR are -
Ability to recruit top talent
– Macquarie Global Infrastructure TR is one of the leading players in the Misc. Financial Services industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.
Learning organization
- Macquarie Global Infrastructure TR is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Macquarie Global Infrastructure TR is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Macquarie Global Infrastructure TR emphasize – knowledge, initiative, and innovation.
High brand equity
– Macquarie Global Infrastructure TR has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Macquarie Global Infrastructure TR to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Ability to lead change in Misc. Financial Services
– Macquarie Global Infrastructure TR is one of the leading players in the Misc. Financial Services industry in United States. Over the years it has not only transformed the business landscape in the Misc. Financial Services industry in United States but also across the existing markets. The ability to lead change has enabled Macquarie Global Infrastructure TR in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Superior customer experience
– The customer experience strategy of Macquarie Global Infrastructure TR in Misc. Financial Services industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Organizational Resilience of Macquarie Global Infrastructure TR
– The covid-19 pandemic has put organizational resilience at the centre of everthing Macquarie Global Infrastructure TR does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Low bargaining power of suppliers
– Suppliers of Macquarie Global Infrastructure TR in the Financial sector have low bargaining power. Macquarie Global Infrastructure TR has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Macquarie Global Infrastructure TR to manage not only supply disruptions but also source products at highly competitive prices.
Innovation driven organization
– Macquarie Global Infrastructure TR is one of the most innovative firm in Misc. Financial Services sector.
Successful track record of launching new products
– Macquarie Global Infrastructure TR has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Macquarie Global Infrastructure TR has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Highly skilled collaborators
– Macquarie Global Infrastructure TR has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Financial Services industry. Secondly the value chain collaborators of Macquarie Global Infrastructure TR have helped the firm to develop new products and bring them quickly to the marketplace.
Analytics focus
– Macquarie Global Infrastructure TR is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Financial Services industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Cross disciplinary teams
– Horizontal connected teams at the Macquarie Global Infrastructure TR are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Weaknesses of Macquarie Global Infrastructure TR | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Macquarie Global Infrastructure TR are -
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Macquarie Global Infrastructure TR is slow explore the new channels of communication. These new channels of communication can help Macquarie Global Infrastructure TR to provide better information regarding Misc. Financial Services products and services. It can also build an online community to further reach out to potential customers.
Low market penetration in new markets
– Outside its home market of United States, Macquarie Global Infrastructure TR needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Employees’ less understanding of Macquarie Global Infrastructure TR strategy
– From the outside it seems that the employees of Macquarie Global Infrastructure TR don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
No frontier risks strategy
– From the 10K / annual statement of Macquarie Global Infrastructure TR, it seems that company is thinking out the frontier risks that can impact Misc. Financial Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High operating costs
– Compare to the competitors, Macquarie Global Infrastructure TR has high operating costs in the Misc. Financial Services industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Macquarie Global Infrastructure TR lucrative customers.
Workers concerns about automation
– As automation is fast increasing in the Misc. Financial Services industry, Macquarie Global Infrastructure TR needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Skills based hiring in Misc. Financial Services industry
– The stress on hiring functional specialists at Macquarie Global Infrastructure TR has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Ability to respond to the competition
– As the decision making is very deliberative at Macquarie Global Infrastructure TR, in the dynamic environment of Misc. Financial Services industry it has struggled to respond to the nimble upstart competition. Macquarie Global Infrastructure TR has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Aligning sales with marketing
– From the outside it seems that Macquarie Global Infrastructure TR needs to have more collaboration between its sales team and marketing team. Sales professionals in the Misc. Financial Services industry have deep experience in developing customer relationships. Marketing department at Macquarie Global Infrastructure TR can leverage the sales team experience to cultivate customer relationships as Macquarie Global Infrastructure TR is planning to shift buying processes online.
Increasing silos among functional specialists
– The organizational structure of Macquarie Global Infrastructure TR is dominated by functional specialists. It is not different from other players in the Misc. Financial Services industry, but Macquarie Global Infrastructure TR needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Macquarie Global Infrastructure TR to focus more on services in the Misc. Financial Services industry rather than just following the product oriented approach.
High dependence on Macquarie Global Infrastructure TR ‘s star products
– The top 2 products and services of Macquarie Global Infrastructure TR still accounts for major business revenue. This dependence on star products in Misc. Financial Services industry has resulted into insufficient focus on developing new products, even though Macquarie Global Infrastructure TR has relatively successful track record of launching new products.
Macquarie Global Infrastructure TR Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Macquarie Global Infrastructure TR are -
Developing new processes and practices
– Macquarie Global Infrastructure TR can develop new processes and procedures in Misc. Financial Services industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Buying journey improvements
– Macquarie Global Infrastructure TR can improve the customer journey of consumers in the Misc. Financial Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Changes in consumer behavior post Covid-19
– consumer behavior has changed in the Misc. Financial Services industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Macquarie Global Infrastructure TR can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Macquarie Global Infrastructure TR can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Macquarie Global Infrastructure TR can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Leveraging digital technologies
– Macquarie Global Infrastructure TR can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Macquarie Global Infrastructure TR can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Use of Bitcoin and other crypto currencies for transactions in Misc. Financial Services industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Macquarie Global Infrastructure TR in the Misc. Financial Services industry. Now Macquarie Global Infrastructure TR can target international markets with far fewer capital restrictions requirements than the existing system.
Using analytics as competitive advantage
– Macquarie Global Infrastructure TR has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Financial Services sector. This continuous investment in analytics has enabled Macquarie Global Infrastructure TR to build a competitive advantage using analytics. The analytics driven competitive advantage can help Macquarie Global Infrastructure TR to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Macquarie Global Infrastructure TR is facing challenges because of the dominance of functional experts in the organization. Macquarie Global Infrastructure TR can utilize new technology in the field of Misc. Financial Services industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Macquarie Global Infrastructure TR can use these opportunities to build new business models that can help the communities that Macquarie Global Infrastructure TR operates in. Secondly it can use opportunities from government spending in Misc. Financial Services sector.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Macquarie Global Infrastructure TR in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Misc. Financial Services industry, and it will provide faster access to the consumers.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Macquarie Global Infrastructure TR to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Macquarie Global Infrastructure TR to hire the very best people irrespective of their geographical location.
Better consumer reach
– The expansion of the 5G network will help Macquarie Global Infrastructure TR to increase its market reach. Macquarie Global Infrastructure TR will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Threats Macquarie Global Infrastructure TR External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Macquarie Global Infrastructure TR are -
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Shortening product life cycle
– it is one of the major threat that Macquarie Global Infrastructure TR is facing in Misc. Financial Services sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Macquarie Global Infrastructure TR in the Misc. Financial Services sector and impact the bottomline of the organization.
Easy access to finance
– Easy access to finance in Misc. Financial Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Macquarie Global Infrastructure TR can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Macquarie Global Infrastructure TR business can come under increasing regulations regarding data privacy, data security, etc.
Stagnating economy with rate increase
– Macquarie Global Infrastructure TR can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Financial Services industry.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry to Misc. Financial Services industry are lowering. It can presents Macquarie Global Infrastructure TR with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Financial Services sector.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Macquarie Global Infrastructure TR will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Technology acceleration in Forth Industrial Revolution
– Macquarie Global Infrastructure TR has witnessed rapid integration of technology during Covid-19 in the Misc. Financial Services industry. As one of the leading players in the industry, Macquarie Global Infrastructure TR needs to keep up with the evolution of technology in the Misc. Financial Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Macquarie Global Infrastructure TR.
Increasing wage structure of Macquarie Global Infrastructure TR
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Macquarie Global Infrastructure TR.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Macquarie Global Infrastructure TR needs to understand the core reasons impacting the Misc. Financial Services industry. This will help it in building a better workplace.
Weighted SWOT Analysis of Macquarie Global Infrastructure TR Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Macquarie Global Infrastructure TR needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Macquarie Global Infrastructure TR is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Macquarie Global Infrastructure TR is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Macquarie Global Infrastructure TR to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Macquarie Global Infrastructure TR needs to make to build a sustainable competitive advantage.
