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Cohen and Steers MLP Income (MIE) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Cohen and Steers MLP Income (United States)


Based on various researches at Oak Spring University , Cohen and Steers MLP Income is operating in a macro-environment that has been destablized by – increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, there is backlash against globalization, talent flight as more people leaving formal jobs, wage bills are increasing, supply chains are disrupted by pandemic , geopolitical disruptions, increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Cohen and Steers MLP Income


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Cohen and Steers MLP Income can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Cohen and Steers MLP Income, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Cohen and Steers MLP Income operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Cohen and Steers MLP Income can be done for the following purposes –
1. Strategic planning of Cohen and Steers MLP Income
2. Improving business portfolio management of Cohen and Steers MLP Income
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Cohen and Steers MLP Income




Strengths of Cohen and Steers MLP Income | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Cohen and Steers MLP Income are -

Organizational Resilience of Cohen and Steers MLP Income

– The covid-19 pandemic has put organizational resilience at the centre of everthing Cohen and Steers MLP Income does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Learning organization

- Cohen and Steers MLP Income is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Cohen and Steers MLP Income is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Cohen and Steers MLP Income emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Cohen and Steers MLP Income in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Cohen and Steers MLP Income has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Cohen and Steers MLP Income staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Sustainable margins compare to other players in industry

– Cohen and Steers MLP Income has clearly differentiated products in the market place. This has enabled Cohen and Steers MLP Income to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Cohen and Steers MLP Income to invest into research and development (R&D) and innovation.

Operational resilience

– The operational resilience strategy of Cohen and Steers MLP Income comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– Cohen and Steers MLP Income has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Cohen and Steers MLP Income to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Cohen and Steers MLP Income has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Innovation driven organization

– Cohen and Steers MLP Income is one of the most innovative firm in sector.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Cohen and Steers MLP Income digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Cohen and Steers MLP Income has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Strong track record of project management in the industry

– Cohen and Steers MLP Income is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Cohen and Steers MLP Income is present in almost all the verticals within the industry. This has provided Cohen and Steers MLP Income a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses of Cohen and Steers MLP Income | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Cohen and Steers MLP Income are -

Slow to strategic competitive environment developments

– As Cohen and Steers MLP Income is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– From the outside it seems that Cohen and Steers MLP Income needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Cohen and Steers MLP Income can leverage the sales team experience to cultivate customer relationships as Cohen and Steers MLP Income is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Cohen and Steers MLP Income is dominated by functional specialists. It is not different from other players in the industry, but Cohen and Steers MLP Income needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Cohen and Steers MLP Income to focus more on services in the industry rather than just following the product oriented approach.

Need for greater diversity

– Cohen and Steers MLP Income has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Cohen and Steers MLP Income products

– To increase the profitability and margins on the products, Cohen and Steers MLP Income needs to provide more differentiated products than what it is currently offering in the marketplace.

High cash cycle compare to competitors

Cohen and Steers MLP Income has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– From the 10K / annual statement of Cohen and Steers MLP Income, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Skills based hiring in industry

– The stress on hiring functional specialists at Cohen and Steers MLP Income has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Low market penetration in new markets

– Outside its home market of United States, Cohen and Steers MLP Income needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ less understanding of Cohen and Steers MLP Income strategy

– From the outside it seems that the employees of Cohen and Steers MLP Income don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on Cohen and Steers MLP Income ‘s star products

– The top 2 products and services of Cohen and Steers MLP Income still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Cohen and Steers MLP Income has relatively successful track record of launching new products.




Cohen and Steers MLP Income Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Cohen and Steers MLP Income are -

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Cohen and Steers MLP Income can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Cohen and Steers MLP Income can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Cohen and Steers MLP Income can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Cohen and Steers MLP Income can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Creating value in data economy

– The success of analytics program of Cohen and Steers MLP Income has opened avenues for new revenue streams for the organization in industry. This can help Cohen and Steers MLP Income to build a more holistic ecosystem for Cohen and Steers MLP Income products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Loyalty marketing

– Cohen and Steers MLP Income has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Cohen and Steers MLP Income to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Cohen and Steers MLP Income can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Cohen and Steers MLP Income in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Developing new processes and practices

– Cohen and Steers MLP Income can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Cohen and Steers MLP Income can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Cohen and Steers MLP Income to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Cohen and Steers MLP Income is facing challenges because of the dominance of functional experts in the organization. Cohen and Steers MLP Income can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Cohen and Steers MLP Income can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Cohen and Steers MLP Income can use these opportunities to build new business models that can help the communities that Cohen and Steers MLP Income operates in. Secondly it can use opportunities from government spending in sector.




Threats Cohen and Steers MLP Income External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Cohen and Steers MLP Income are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Cohen and Steers MLP Income in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Cohen and Steers MLP Income needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Cohen and Steers MLP Income can take advantage of this fund but it will also bring new competitors in the industry.

Regulatory challenges

– Cohen and Steers MLP Income needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Cohen and Steers MLP Income demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Cohen and Steers MLP Income high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Cohen and Steers MLP Income can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Cohen and Steers MLP Income can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Cohen and Steers MLP Income will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Cohen and Steers MLP Income can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Cohen and Steers MLP Income prominent markets.

Technology acceleration in Forth Industrial Revolution

– Cohen and Steers MLP Income has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Cohen and Steers MLP Income needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Cohen and Steers MLP Income needs to understand the core reasons impacting the industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Cohen and Steers MLP Income Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Cohen and Steers MLP Income needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Cohen and Steers MLP Income is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Cohen and Steers MLP Income is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Cohen and Steers MLP Income to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Cohen and Steers MLP Income needs to make to build a sustainable competitive advantage.



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