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Western Asset Muni Defined Op Trust (MTT) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Western Asset Muni Defined Op Trust (United States)


Based on various researches at Oak Spring University , Western Asset Muni Defined Op Trust is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, technology disruption, competitive advantages are harder to sustain because of technology dispersion, there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Western Asset Muni Defined Op Trust


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Western Asset Muni Defined Op Trust can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Western Asset Muni Defined Op Trust, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Western Asset Muni Defined Op Trust operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Western Asset Muni Defined Op Trust can be done for the following purposes –
1. Strategic planning of Western Asset Muni Defined Op Trust
2. Improving business portfolio management of Western Asset Muni Defined Op Trust
3. Assessing feasibility of the new initiative in United States
4. Making a Misc. Financial Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Western Asset Muni Defined Op Trust




Strengths of Western Asset Muni Defined Op Trust | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Western Asset Muni Defined Op Trust are -

Sustainable margins compare to other players in Misc. Financial Services industry

– Western Asset Muni Defined Op Trust has clearly differentiated products in the market place. This has enabled Western Asset Muni Defined Op Trust to fetch slight price premium compare to the competitors in the Misc. Financial Services industry. The sustainable margins have also helped Western Asset Muni Defined Op Trust to invest into research and development (R&D) and innovation.

Successful track record of launching new products

– Western Asset Muni Defined Op Trust has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Western Asset Muni Defined Op Trust has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Western Asset Muni Defined Op Trust has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Western Asset Muni Defined Op Trust to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Low bargaining power of suppliers

– Suppliers of Western Asset Muni Defined Op Trust in the Financial sector have low bargaining power. Western Asset Muni Defined Op Trust has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Western Asset Muni Defined Op Trust to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Western Asset Muni Defined Op Trust is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Financial Services industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Western Asset Muni Defined Op Trust has one of the best training and development program in Financial industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to lead change in Misc. Financial Services

– Western Asset Muni Defined Op Trust is one of the leading players in the Misc. Financial Services industry in United States. Over the years it has not only transformed the business landscape in the Misc. Financial Services industry in United States but also across the existing markets. The ability to lead change has enabled Western Asset Muni Defined Op Trust in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Western Asset Muni Defined Op Trust is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Western Asset Muni Defined Op Trust is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Western Asset Muni Defined Op Trust emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– Western Asset Muni Defined Op Trust is present in almost all the verticals within the Misc. Financial Services industry. This has provided Western Asset Muni Defined Op Trust a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Misc. Financial Services industry

- digital transformation varies from industry to industry. For Western Asset Muni Defined Op Trust digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Western Asset Muni Defined Op Trust has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Western Asset Muni Defined Op Trust is one of the most innovative firm in Misc. Financial Services sector.

Superior customer experience

– The customer experience strategy of Western Asset Muni Defined Op Trust in Misc. Financial Services industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses of Western Asset Muni Defined Op Trust | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Western Asset Muni Defined Op Trust are -

High bargaining power of channel partners in Misc. Financial Services industry

– because of the regulatory requirements in United States, Western Asset Muni Defined Op Trust is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Financial Services industry.

Low market penetration in new markets

– Outside its home market of United States, Western Asset Muni Defined Op Trust needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Lack of clear differentiation of Western Asset Muni Defined Op Trust products

– To increase the profitability and margins on the products, Western Asset Muni Defined Op Trust needs to provide more differentiated products than what it is currently offering in the marketplace.

Aligning sales with marketing

– From the outside it seems that Western Asset Muni Defined Op Trust needs to have more collaboration between its sales team and marketing team. Sales professionals in the Misc. Financial Services industry have deep experience in developing customer relationships. Marketing department at Western Asset Muni Defined Op Trust can leverage the sales team experience to cultivate customer relationships as Western Asset Muni Defined Op Trust is planning to shift buying processes online.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Western Asset Muni Defined Op Trust supply chain. Even after few cautionary changes, Western Asset Muni Defined Op Trust is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Western Asset Muni Defined Op Trust vulnerable to further global disruptions in South East Asia.

Slow to strategic competitive environment developments

– As Western Asset Muni Defined Op Trust is one of the leading players in the Misc. Financial Services industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Misc. Financial Services industry in last five years.

High dependence on Western Asset Muni Defined Op Trust ‘s star products

– The top 2 products and services of Western Asset Muni Defined Op Trust still accounts for major business revenue. This dependence on star products in Misc. Financial Services industry has resulted into insufficient focus on developing new products, even though Western Asset Muni Defined Op Trust has relatively successful track record of launching new products.

Interest costs

– Compare to the competition, Western Asset Muni Defined Op Trust has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Western Asset Muni Defined Op Trust has some of the most successful models in the Misc. Financial Services industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Western Asset Muni Defined Op Trust should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the Misc. Financial Services industry, Western Asset Muni Defined Op Trust needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Western Asset Muni Defined Op Trust is slow explore the new channels of communication. These new channels of communication can help Western Asset Muni Defined Op Trust to provide better information regarding Misc. Financial Services products and services. It can also build an online community to further reach out to potential customers.




Western Asset Muni Defined Op Trust Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Western Asset Muni Defined Op Trust are -

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Misc. Financial Services industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Western Asset Muni Defined Op Trust can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Western Asset Muni Defined Op Trust can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Building a culture of innovation

– managers at Western Asset Muni Defined Op Trust can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Financial Services industry.

Creating value in data economy

– The success of analytics program of Western Asset Muni Defined Op Trust has opened avenues for new revenue streams for the organization in Misc. Financial Services industry. This can help Western Asset Muni Defined Op Trust to build a more holistic ecosystem for Western Asset Muni Defined Op Trust products in the Misc. Financial Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Western Asset Muni Defined Op Trust has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Financial Services sector. This continuous investment in analytics has enabled Western Asset Muni Defined Op Trust to build a competitive advantage using analytics. The analytics driven competitive advantage can help Western Asset Muni Defined Op Trust to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Western Asset Muni Defined Op Trust can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Western Asset Muni Defined Op Trust to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Western Asset Muni Defined Op Trust to hire the very best people irrespective of their geographical location.

Buying journey improvements

– Western Asset Muni Defined Op Trust can improve the customer journey of consumers in the Misc. Financial Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Western Asset Muni Defined Op Trust can use these opportunities to build new business models that can help the communities that Western Asset Muni Defined Op Trust operates in. Secondly it can use opportunities from government spending in Misc. Financial Services sector.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Western Asset Muni Defined Op Trust to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Manufacturing automation

– Western Asset Muni Defined Op Trust can use the latest technology developments to improve its manufacturing and designing process in Misc. Financial Services sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Use of Bitcoin and other crypto currencies for transactions in Misc. Financial Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Western Asset Muni Defined Op Trust in the Misc. Financial Services industry. Now Western Asset Muni Defined Op Trust can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Western Asset Muni Defined Op Trust can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Western Asset Muni Defined Op Trust can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Western Asset Muni Defined Op Trust External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Western Asset Muni Defined Op Trust are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Western Asset Muni Defined Op Trust in the Misc. Financial Services sector and impact the bottomline of the organization.

Environmental challenges

– Western Asset Muni Defined Op Trust needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Western Asset Muni Defined Op Trust can take advantage of this fund but it will also bring new competitors in the Misc. Financial Services industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Western Asset Muni Defined Op Trust may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Financial Services sector.

Consumer confidence and its impact on Western Asset Muni Defined Op Trust demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Financial Services industry and other sectors.

Shortening product life cycle

– it is one of the major threat that Western Asset Muni Defined Op Trust is facing in Misc. Financial Services sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Western Asset Muni Defined Op Trust can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Western Asset Muni Defined Op Trust prominent markets.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Misc. Financial Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Western Asset Muni Defined Op Trust can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Western Asset Muni Defined Op Trust can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Financial Services industry.

Technology acceleration in Forth Industrial Revolution

– Western Asset Muni Defined Op Trust has witnessed rapid integration of technology during Covid-19 in the Misc. Financial Services industry. As one of the leading players in the industry, Western Asset Muni Defined Op Trust needs to keep up with the evolution of technology in the Misc. Financial Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Financial Services industry are lowering. It can presents Western Asset Muni Defined Op Trust with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Financial Services sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Western Asset Muni Defined Op Trust

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Western Asset Muni Defined Op Trust.




Weighted SWOT Analysis of Western Asset Muni Defined Op Trust Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Western Asset Muni Defined Op Trust needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Western Asset Muni Defined Op Trust is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Western Asset Muni Defined Op Trust is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Western Asset Muni Defined Op Trust to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Western Asset Muni Defined Op Trust needs to make to build a sustainable competitive advantage.



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