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Putnam Municipal Opportunit Trust (PMO) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Putnam Municipal Opportunit Trust (United States)


Based on various researches at Oak Spring University , Putnam Municipal Opportunit Trust is operating in a macro-environment that has been destablized by – increasing transportation and logistics costs, supply chains are disrupted by pandemic , challanges to central banks by blockchain based private currencies, there is increasing trade war between United States & China, technology disruption, increasing household debt because of falling income levels, increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Putnam Municipal Opportunit Trust


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Putnam Municipal Opportunit Trust can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Putnam Municipal Opportunit Trust, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Putnam Municipal Opportunit Trust operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Putnam Municipal Opportunit Trust can be done for the following purposes –
1. Strategic planning of Putnam Municipal Opportunit Trust
2. Improving business portfolio management of Putnam Municipal Opportunit Trust
3. Assessing feasibility of the new initiative in United States
4. Making a Misc. Financial Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Putnam Municipal Opportunit Trust




Strengths of Putnam Municipal Opportunit Trust | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Putnam Municipal Opportunit Trust are -

Strong track record of project management in the Misc. Financial Services industry

– Putnam Municipal Opportunit Trust is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Training and development

– Putnam Municipal Opportunit Trust has one of the best training and development program in Financial industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that Putnam Municipal Opportunit Trust has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Learning organization

- Putnam Municipal Opportunit Trust is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Putnam Municipal Opportunit Trust is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Putnam Municipal Opportunit Trust emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Putnam Municipal Opportunit Trust is one of the most innovative firm in Misc. Financial Services sector.

Successful track record of launching new products

– Putnam Municipal Opportunit Trust has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Putnam Municipal Opportunit Trust has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Putnam Municipal Opportunit Trust has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Financial Services industry. Secondly the value chain collaborators of Putnam Municipal Opportunit Trust have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy of Putnam Municipal Opportunit Trust comprises – understanding the underlying the factors in the Misc. Financial Services industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Superior customer experience

– The customer experience strategy of Putnam Municipal Opportunit Trust in Misc. Financial Services industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Putnam Municipal Opportunit Trust has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Putnam Municipal Opportunit Trust staying ahead in the Misc. Financial Services industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Diverse revenue streams

– Putnam Municipal Opportunit Trust is present in almost all the verticals within the Misc. Financial Services industry. This has provided Putnam Municipal Opportunit Trust a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to lead change in Misc. Financial Services

– Putnam Municipal Opportunit Trust is one of the leading players in the Misc. Financial Services industry in United States. Over the years it has not only transformed the business landscape in the Misc. Financial Services industry in United States but also across the existing markets. The ability to lead change has enabled Putnam Municipal Opportunit Trust in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses of Putnam Municipal Opportunit Trust | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Putnam Municipal Opportunit Trust are -

Ability to respond to the competition

– As the decision making is very deliberative at Putnam Municipal Opportunit Trust, in the dynamic environment of Misc. Financial Services industry it has struggled to respond to the nimble upstart competition. Putnam Municipal Opportunit Trust has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow decision making process

– As mentioned earlier in the report, Putnam Municipal Opportunit Trust has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Misc. Financial Services industry over the last five years. Putnam Municipal Opportunit Trust even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Putnam Municipal Opportunit Trust is dominated by functional specialists. It is not different from other players in the Misc. Financial Services industry, but Putnam Municipal Opportunit Trust needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Putnam Municipal Opportunit Trust to focus more on services in the Misc. Financial Services industry rather than just following the product oriented approach.

Interest costs

– Compare to the competition, Putnam Municipal Opportunit Trust has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Workers concerns about automation

– As automation is fast increasing in the Misc. Financial Services industry, Putnam Municipal Opportunit Trust needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Skills based hiring in Misc. Financial Services industry

– The stress on hiring functional specialists at Putnam Municipal Opportunit Trust has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on Putnam Municipal Opportunit Trust ‘s star products

– The top 2 products and services of Putnam Municipal Opportunit Trust still accounts for major business revenue. This dependence on star products in Misc. Financial Services industry has resulted into insufficient focus on developing new products, even though Putnam Municipal Opportunit Trust has relatively successful track record of launching new products.

Products dominated business model

– Even though Putnam Municipal Opportunit Trust has some of the most successful models in the Misc. Financial Services industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Putnam Municipal Opportunit Trust should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners in Misc. Financial Services industry

– because of the regulatory requirements in United States, Putnam Municipal Opportunit Trust is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Financial Services industry.

Low market penetration in new markets

– Outside its home market of United States, Putnam Municipal Opportunit Trust needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High cash cycle compare to competitors

Putnam Municipal Opportunit Trust has a high cash cycle compare to other players in the Misc. Financial Services industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Putnam Municipal Opportunit Trust Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Putnam Municipal Opportunit Trust are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Putnam Municipal Opportunit Trust can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Putnam Municipal Opportunit Trust to increase its market reach. Putnam Municipal Opportunit Trust will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– Putnam Municipal Opportunit Trust can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Putnam Municipal Opportunit Trust is facing challenges because of the dominance of functional experts in the organization. Putnam Municipal Opportunit Trust can utilize new technology in the field of Misc. Financial Services industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Putnam Municipal Opportunit Trust has opened avenues for new revenue streams for the organization in Misc. Financial Services industry. This can help Putnam Municipal Opportunit Trust to build a more holistic ecosystem for Putnam Municipal Opportunit Trust products in the Misc. Financial Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Putnam Municipal Opportunit Trust can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Financial Services industry.

Buying journey improvements

– Putnam Municipal Opportunit Trust can improve the customer journey of consumers in the Misc. Financial Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Putnam Municipal Opportunit Trust to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Misc. Financial Services industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Putnam Municipal Opportunit Trust can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Putnam Municipal Opportunit Trust can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Financial Services industry, but it has also influenced the consumer preferences. Putnam Municipal Opportunit Trust can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Putnam Municipal Opportunit Trust can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Putnam Municipal Opportunit Trust can use these opportunities to build new business models that can help the communities that Putnam Municipal Opportunit Trust operates in. Secondly it can use opportunities from government spending in Misc. Financial Services sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Putnam Municipal Opportunit Trust can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Putnam Municipal Opportunit Trust to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats Putnam Municipal Opportunit Trust External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Putnam Municipal Opportunit Trust are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Putnam Municipal Opportunit Trust needs to understand the core reasons impacting the Misc. Financial Services industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Putnam Municipal Opportunit Trust needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Financial Services industry regulations.

Consumer confidence and its impact on Putnam Municipal Opportunit Trust demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Financial Services industry and other sectors.

Shortening product life cycle

– it is one of the major threat that Putnam Municipal Opportunit Trust is facing in Misc. Financial Services sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Misc. Financial Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Putnam Municipal Opportunit Trust can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Putnam Municipal Opportunit Trust

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Putnam Municipal Opportunit Trust.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Putnam Municipal Opportunit Trust can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Putnam Municipal Opportunit Trust prominent markets.

Environmental challenges

– Putnam Municipal Opportunit Trust needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Putnam Municipal Opportunit Trust can take advantage of this fund but it will also bring new competitors in the Misc. Financial Services industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Financial Services industry are lowering. It can presents Putnam Municipal Opportunit Trust with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Financial Services sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Putnam Municipal Opportunit Trust may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Financial Services sector.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Putnam Municipal Opportunit Trust in the Misc. Financial Services sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Putnam Municipal Opportunit Trust Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Putnam Municipal Opportunit Trust needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Putnam Municipal Opportunit Trust is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Putnam Municipal Opportunit Trust is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Putnam Municipal Opportunit Trust to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Putnam Municipal Opportunit Trust needs to make to build a sustainable competitive advantage.



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