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Sentry Select Primary Metals (PME) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Sentry Select Primary Metals (Canada)


Based on various researches at Oak Spring University , Sentry Select Primary Metals is operating in a macro-environment that has been destablized by – increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing inequality as vast percentage of new income is going to the top 1%, talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Sentry Select Primary Metals


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Sentry Select Primary Metals can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Sentry Select Primary Metals, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Sentry Select Primary Metals operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Sentry Select Primary Metals can be done for the following purposes –
1. Strategic planning of Sentry Select Primary Metals
2. Improving business portfolio management of Sentry Select Primary Metals
3. Assessing feasibility of the new initiative in Canada
4. Making a Misc. Financial Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Sentry Select Primary Metals




Strengths of Sentry Select Primary Metals | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Sentry Select Primary Metals are -

Analytics focus

– Sentry Select Primary Metals is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Financial Services industry. The technology infrastructure of Canada is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Organizational Resilience of Sentry Select Primary Metals

– The covid-19 pandemic has put organizational resilience at the centre of everthing Sentry Select Primary Metals does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Sentry Select Primary Metals has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Sentry Select Primary Metals has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in Misc. Financial Services industry

– Sentry Select Primary Metals has clearly differentiated products in the market place. This has enabled Sentry Select Primary Metals to fetch slight price premium compare to the competitors in the Misc. Financial Services industry. The sustainable margins have also helped Sentry Select Primary Metals to invest into research and development (R&D) and innovation.

High brand equity

– Sentry Select Primary Metals has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Sentry Select Primary Metals to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Sentry Select Primary Metals has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Financial Services industry. Secondly the value chain collaborators of Sentry Select Primary Metals have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Sentry Select Primary Metals is one of the most innovative firm in Misc. Financial Services sector.

Low bargaining power of suppliers

– Suppliers of Sentry Select Primary Metals in the Financial sector have low bargaining power. Sentry Select Primary Metals has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Sentry Select Primary Metals to manage not only supply disruptions but also source products at highly competitive prices.

Ability to recruit top talent

– Sentry Select Primary Metals is one of the leading players in the Misc. Financial Services industry in Canada. It is in a position to attract the best talent available in Canada. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Sentry Select Primary Metals has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Sentry Select Primary Metals staying ahead in the Misc. Financial Services industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the Sentry Select Primary Metals are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Strong track record of project management in the Misc. Financial Services industry

– Sentry Select Primary Metals is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses of Sentry Select Primary Metals | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Sentry Select Primary Metals are -

Aligning sales with marketing

– From the outside it seems that Sentry Select Primary Metals needs to have more collaboration between its sales team and marketing team. Sales professionals in the Misc. Financial Services industry have deep experience in developing customer relationships. Marketing department at Sentry Select Primary Metals can leverage the sales team experience to cultivate customer relationships as Sentry Select Primary Metals is planning to shift buying processes online.

Slow to strategic competitive environment developments

– As Sentry Select Primary Metals is one of the leading players in the Misc. Financial Services industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Misc. Financial Services industry in last five years.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Sentry Select Primary Metals supply chain. Even after few cautionary changes, Sentry Select Primary Metals is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Sentry Select Primary Metals vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of Canada, Sentry Select Primary Metals needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Skills based hiring in Misc. Financial Services industry

– The stress on hiring functional specialists at Sentry Select Primary Metals has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on Sentry Select Primary Metals ‘s star products

– The top 2 products and services of Sentry Select Primary Metals still accounts for major business revenue. This dependence on star products in Misc. Financial Services industry has resulted into insufficient focus on developing new products, even though Sentry Select Primary Metals has relatively successful track record of launching new products.

No frontier risks strategy

– From the 10K / annual statement of Sentry Select Primary Metals, it seems that company is thinking out the frontier risks that can impact Misc. Financial Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative at Sentry Select Primary Metals, in the dynamic environment of Misc. Financial Services industry it has struggled to respond to the nimble upstart competition. Sentry Select Primary Metals has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Increasing silos among functional specialists

– The organizational structure of Sentry Select Primary Metals is dominated by functional specialists. It is not different from other players in the Misc. Financial Services industry, but Sentry Select Primary Metals needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Sentry Select Primary Metals to focus more on services in the Misc. Financial Services industry rather than just following the product oriented approach.

Compensation and incentives

– The revenue per employee of Sentry Select Primary Metals is just above the Misc. Financial Services industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Sentry Select Primary Metals has some of the most successful models in the Misc. Financial Services industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Sentry Select Primary Metals should strive to include more intangible value offerings along with its core products and services.




Sentry Select Primary Metals Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Sentry Select Primary Metals are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Sentry Select Primary Metals is facing challenges because of the dominance of functional experts in the organization. Sentry Select Primary Metals can utilize new technology in the field of Misc. Financial Services industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Sentry Select Primary Metals has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Financial Services sector. This continuous investment in analytics has enabled Sentry Select Primary Metals to build a competitive advantage using analytics. The analytics driven competitive advantage can help Sentry Select Primary Metals to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Misc. Financial Services industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Sentry Select Primary Metals can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Sentry Select Primary Metals can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Sentry Select Primary Metals to increase its market reach. Sentry Select Primary Metals will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Sentry Select Primary Metals to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Sentry Select Primary Metals has opened avenues for new revenue streams for the organization in Misc. Financial Services industry. This can help Sentry Select Primary Metals to build a more holistic ecosystem for Sentry Select Primary Metals products in the Misc. Financial Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Sentry Select Primary Metals can improve the customer journey of consumers in the Misc. Financial Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Sentry Select Primary Metals can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Misc. Financial Services industry.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Sentry Select Primary Metals can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Use of Bitcoin and other crypto currencies for transactions in Misc. Financial Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Sentry Select Primary Metals in the Misc. Financial Services industry. Now Sentry Select Primary Metals can target international markets with far fewer capital restrictions requirements than the existing system.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Sentry Select Primary Metals to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Sentry Select Primary Metals can develop new processes and procedures in Misc. Financial Services industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Sentry Select Primary Metals can use these opportunities to build new business models that can help the communities that Sentry Select Primary Metals operates in. Secondly it can use opportunities from government spending in Misc. Financial Services sector.




Threats Sentry Select Primary Metals External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Sentry Select Primary Metals are -

Technology acceleration in Forth Industrial Revolution

– Sentry Select Primary Metals has witnessed rapid integration of technology during Covid-19 in the Misc. Financial Services industry. As one of the leading players in the industry, Sentry Select Primary Metals needs to keep up with the evolution of technology in the Misc. Financial Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Sentry Select Primary Metals in the Misc. Financial Services sector and impact the bottomline of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Sentry Select Primary Metals in Misc. Financial Services industry. The Misc. Financial Services industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Sentry Select Primary Metals needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Sentry Select Primary Metals can take advantage of this fund but it will also bring new competitors in the Misc. Financial Services industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Sentry Select Primary Metals will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in Misc. Financial Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Sentry Select Primary Metals can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Sentry Select Primary Metals high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on Sentry Select Primary Metals demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Financial Services industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Sentry Select Primary Metals needs to understand the core reasons impacting the Misc. Financial Services industry. This will help it in building a better workplace.

Increasing wage structure of Sentry Select Primary Metals

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Sentry Select Primary Metals.

Stagnating economy with rate increase

– Sentry Select Primary Metals can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Financial Services industry.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Sentry Select Primary Metals.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Sentry Select Primary Metals may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Misc. Financial Services sector.




Weighted SWOT Analysis of Sentry Select Primary Metals Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Sentry Select Primary Metals needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Sentry Select Primary Metals is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Sentry Select Primary Metals is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Sentry Select Primary Metals to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Sentry Select Primary Metals needs to make to build a sustainable competitive advantage.



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