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Tav Havalimanlari Holding AS (TAVHY) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Tav Havalimanlari Holding AS (United States)


Based on various researches at Oak Spring University , Tav Havalimanlari Holding AS is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, increasing household debt because of falling income levels, geopolitical disruptions, customer relationship management is fast transforming because of increasing concerns over data privacy, technology disruption, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Tav Havalimanlari Holding AS


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Tav Havalimanlari Holding AS can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Tav Havalimanlari Holding AS, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Tav Havalimanlari Holding AS operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Tav Havalimanlari Holding AS can be done for the following purposes –
1. Strategic planning of Tav Havalimanlari Holding AS
2. Improving business portfolio management of Tav Havalimanlari Holding AS
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Tav Havalimanlari Holding AS




Strengths of Tav Havalimanlari Holding AS | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Tav Havalimanlari Holding AS are -

Diverse revenue streams

– Tav Havalimanlari Holding AS is present in almost all the verticals within the industry. This has provided Tav Havalimanlari Holding AS a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Tav Havalimanlari Holding AS has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Tav Havalimanlari Holding AS have helped the firm to develop new products and bring them quickly to the marketplace.

Analytics focus

– Tav Havalimanlari Holding AS is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Tav Havalimanlari Holding AS in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Tav Havalimanlari Holding AS has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Tav Havalimanlari Holding AS has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to lead change in

– Tav Havalimanlari Holding AS is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Tav Havalimanlari Holding AS in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Tav Havalimanlari Holding AS digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Tav Havalimanlari Holding AS has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Tav Havalimanlari Holding AS is one of the most innovative firm in sector.

High switching costs

– The high switching costs that Tav Havalimanlari Holding AS has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

High brand equity

– Tav Havalimanlari Holding AS has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Tav Havalimanlari Holding AS to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy of Tav Havalimanlari Holding AS comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Tav Havalimanlari Holding AS has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Tav Havalimanlari Holding AS staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses of Tav Havalimanlari Holding AS | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Tav Havalimanlari Holding AS are -

Skills based hiring in industry

– The stress on hiring functional specialists at Tav Havalimanlari Holding AS has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Interest costs

– Compare to the competition, Tav Havalimanlari Holding AS has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High cash cycle compare to competitors

Tav Havalimanlari Holding AS has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Products dominated business model

– Even though Tav Havalimanlari Holding AS has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Tav Havalimanlari Holding AS should strive to include more intangible value offerings along with its core products and services.

Capital Spending Reduction

– Even during the low interest decade, Tav Havalimanlari Holding AS has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High operating costs

– Compare to the competitors, Tav Havalimanlari Holding AS has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Tav Havalimanlari Holding AS lucrative customers.

Low market penetration in new markets

– Outside its home market of United States, Tav Havalimanlari Holding AS needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Tav Havalimanlari Holding AS is dominated by functional specialists. It is not different from other players in the industry, but Tav Havalimanlari Holding AS needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Tav Havalimanlari Holding AS to focus more on services in the industry rather than just following the product oriented approach.

Slow to strategic competitive environment developments

– As Tav Havalimanlari Holding AS is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on Tav Havalimanlari Holding AS ‘s star products

– The top 2 products and services of Tav Havalimanlari Holding AS still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Tav Havalimanlari Holding AS has relatively successful track record of launching new products.

Lack of clear differentiation of Tav Havalimanlari Holding AS products

– To increase the profitability and margins on the products, Tav Havalimanlari Holding AS needs to provide more differentiated products than what it is currently offering in the marketplace.




Tav Havalimanlari Holding AS Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Tav Havalimanlari Holding AS are -

Developing new processes and practices

– Tav Havalimanlari Holding AS can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Tav Havalimanlari Holding AS can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Better consumer reach

– The expansion of the 5G network will help Tav Havalimanlari Holding AS to increase its market reach. Tav Havalimanlari Holding AS will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Tav Havalimanlari Holding AS to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Tav Havalimanlari Holding AS to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Tav Havalimanlari Holding AS can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Tav Havalimanlari Holding AS can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Buying journey improvements

– Tav Havalimanlari Holding AS can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Tav Havalimanlari Holding AS can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Tav Havalimanlari Holding AS to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Tav Havalimanlari Holding AS in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Tav Havalimanlari Holding AS can use these opportunities to build new business models that can help the communities that Tav Havalimanlari Holding AS operates in. Secondly it can use opportunities from government spending in sector.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Tav Havalimanlari Holding AS to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Using analytics as competitive advantage

– Tav Havalimanlari Holding AS has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Tav Havalimanlari Holding AS to build a competitive advantage using analytics. The analytics driven competitive advantage can help Tav Havalimanlari Holding AS to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Tav Havalimanlari Holding AS has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Tav Havalimanlari Holding AS External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Tav Havalimanlari Holding AS are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Tav Havalimanlari Holding AS.

Shortening product life cycle

– it is one of the major threat that Tav Havalimanlari Holding AS is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Tav Havalimanlari Holding AS will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Tav Havalimanlari Holding AS needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Environmental challenges

– Tav Havalimanlari Holding AS needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Tav Havalimanlari Holding AS can take advantage of this fund but it will also bring new competitors in the industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Tav Havalimanlari Holding AS with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Tav Havalimanlari Holding AS has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Tav Havalimanlari Holding AS needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Tav Havalimanlari Holding AS needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Tav Havalimanlari Holding AS may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Increasing wage structure of Tav Havalimanlari Holding AS

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Tav Havalimanlari Holding AS.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Tav Havalimanlari Holding AS can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Tav Havalimanlari Holding AS can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Tav Havalimanlari Holding AS prominent markets.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Tav Havalimanlari Holding AS business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Tav Havalimanlari Holding AS Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Tav Havalimanlari Holding AS needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Tav Havalimanlari Holding AS is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Tav Havalimanlari Holding AS is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Tav Havalimanlari Holding AS to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Tav Havalimanlari Holding AS needs to make to build a sustainable competitive advantage.



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