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Texas Capital Bancshares Pi Pref (TCBIP) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Texas Capital Bancshares Pi Pref (United States)


Based on various researches at Oak Spring University , Texas Capital Bancshares Pi Pref is operating in a macro-environment that has been destablized by – there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, technology disruption, customer relationship management is fast transforming because of increasing concerns over data privacy, central banks are concerned over increasing inflation, increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, wage bills are increasing, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Texas Capital Bancshares Pi Pref


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Texas Capital Bancshares Pi Pref can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Texas Capital Bancshares Pi Pref, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Texas Capital Bancshares Pi Pref operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Texas Capital Bancshares Pi Pref can be done for the following purposes –
1. Strategic planning of Texas Capital Bancshares Pi Pref
2. Improving business portfolio management of Texas Capital Bancshares Pi Pref
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Texas Capital Bancshares Pi Pref




Strengths of Texas Capital Bancshares Pi Pref | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Texas Capital Bancshares Pi Pref are -

High switching costs

– The high switching costs that Texas Capital Bancshares Pi Pref has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Texas Capital Bancshares Pi Pref is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Texas Capital Bancshares Pi Pref is one of the most innovative firm in sector.

Low bargaining power of suppliers

– Suppliers of Texas Capital Bancshares Pi Pref in the sector have low bargaining power. Texas Capital Bancshares Pi Pref has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Texas Capital Bancshares Pi Pref to manage not only supply disruptions but also source products at highly competitive prices.

Highly skilled collaborators

– Texas Capital Bancshares Pi Pref has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Texas Capital Bancshares Pi Pref have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Texas Capital Bancshares Pi Pref are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Successful track record of launching new products

– Texas Capital Bancshares Pi Pref has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Texas Capital Bancshares Pi Pref has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Texas Capital Bancshares Pi Pref

– The covid-19 pandemic has put organizational resilience at the centre of everthing Texas Capital Bancshares Pi Pref does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

High brand equity

– Texas Capital Bancshares Pi Pref has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Texas Capital Bancshares Pi Pref to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to recruit top talent

– Texas Capital Bancshares Pi Pref is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Ability to lead change in

– Texas Capital Bancshares Pi Pref is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Texas Capital Bancshares Pi Pref in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy of Texas Capital Bancshares Pi Pref comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Texas Capital Bancshares Pi Pref | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Texas Capital Bancshares Pi Pref are -

Capital Spending Reduction

– Even during the low interest decade, Texas Capital Bancshares Pi Pref has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High dependence on Texas Capital Bancshares Pi Pref ‘s star products

– The top 2 products and services of Texas Capital Bancshares Pi Pref still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Texas Capital Bancshares Pi Pref has relatively successful track record of launching new products.

Employees’ less understanding of Texas Capital Bancshares Pi Pref strategy

– From the outside it seems that the employees of Texas Capital Bancshares Pi Pref don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As Texas Capital Bancshares Pi Pref is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High operating costs

– Compare to the competitors, Texas Capital Bancshares Pi Pref has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Texas Capital Bancshares Pi Pref lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Texas Capital Bancshares Pi Pref supply chain. Even after few cautionary changes, Texas Capital Bancshares Pi Pref is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Texas Capital Bancshares Pi Pref vulnerable to further global disruptions in South East Asia.

Compensation and incentives

– The revenue per employee of Texas Capital Bancshares Pi Pref is just above the industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Ability to respond to the competition

– As the decision making is very deliberative at Texas Capital Bancshares Pi Pref, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Texas Capital Bancshares Pi Pref has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Lack of clear differentiation of Texas Capital Bancshares Pi Pref products

– To increase the profitability and margins on the products, Texas Capital Bancshares Pi Pref needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Texas Capital Bancshares Pi Pref has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Texas Capital Bancshares Pi Pref has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Texas Capital Bancshares Pi Pref should strive to include more intangible value offerings along with its core products and services.




Texas Capital Bancshares Pi Pref Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Texas Capital Bancshares Pi Pref are -

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Texas Capital Bancshares Pi Pref can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Texas Capital Bancshares Pi Pref can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Texas Capital Bancshares Pi Pref can use these opportunities to build new business models that can help the communities that Texas Capital Bancshares Pi Pref operates in. Secondly it can use opportunities from government spending in sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Texas Capital Bancshares Pi Pref can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Better consumer reach

– The expansion of the 5G network will help Texas Capital Bancshares Pi Pref to increase its market reach. Texas Capital Bancshares Pi Pref will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Texas Capital Bancshares Pi Pref can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– Texas Capital Bancshares Pi Pref can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Texas Capital Bancshares Pi Pref can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Texas Capital Bancshares Pi Pref can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Texas Capital Bancshares Pi Pref to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Texas Capital Bancshares Pi Pref can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Using analytics as competitive advantage

– Texas Capital Bancshares Pi Pref has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Texas Capital Bancshares Pi Pref to build a competitive advantage using analytics. The analytics driven competitive advantage can help Texas Capital Bancshares Pi Pref to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Texas Capital Bancshares Pi Pref to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Texas Capital Bancshares Pi Pref to hire the very best people irrespective of their geographical location.

Loyalty marketing

– Texas Capital Bancshares Pi Pref has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Texas Capital Bancshares Pi Pref External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Texas Capital Bancshares Pi Pref are -

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Texas Capital Bancshares Pi Pref can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Texas Capital Bancshares Pi Pref in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Texas Capital Bancshares Pi Pref needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Texas Capital Bancshares Pi Pref can take advantage of this fund but it will also bring new competitors in the industry.

Shortening product life cycle

– it is one of the major threat that Texas Capital Bancshares Pi Pref is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Texas Capital Bancshares Pi Pref needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Increasing wage structure of Texas Capital Bancshares Pi Pref

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Texas Capital Bancshares Pi Pref.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Texas Capital Bancshares Pi Pref.

Technology acceleration in Forth Industrial Revolution

– Texas Capital Bancshares Pi Pref has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Texas Capital Bancshares Pi Pref needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Texas Capital Bancshares Pi Pref business can come under increasing regulations regarding data privacy, data security, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Texas Capital Bancshares Pi Pref in the sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Texas Capital Bancshares Pi Pref can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Texas Capital Bancshares Pi Pref can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Texas Capital Bancshares Pi Pref prominent markets.




Weighted SWOT Analysis of Texas Capital Bancshares Pi Pref Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Texas Capital Bancshares Pi Pref needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Texas Capital Bancshares Pi Pref is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Texas Capital Bancshares Pi Pref is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Texas Capital Bancshares Pi Pref to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Texas Capital Bancshares Pi Pref needs to make to build a sustainable competitive advantage.



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