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Shanxi Baiyuan Trousers Chain A (2640) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Shanxi Baiyuan Trousers Chain A (China)


Based on various researches at Oak Spring University , Shanxi Baiyuan Trousers Chain A is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, cloud computing is disrupting traditional business models, increasing commodity prices, there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, increasing government debt because of Covid-19 spendings, geopolitical disruptions, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of Shanxi Baiyuan Trousers Chain A


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Shanxi Baiyuan Trousers Chain A can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Shanxi Baiyuan Trousers Chain A, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Shanxi Baiyuan Trousers Chain A operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Shanxi Baiyuan Trousers Chain A can be done for the following purposes –
1. Strategic planning of Shanxi Baiyuan Trousers Chain A
2. Improving business portfolio management of Shanxi Baiyuan Trousers Chain A
3. Assessing feasibility of the new initiative in China
4. Making a Retail (Apparel) sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Shanxi Baiyuan Trousers Chain A




Strengths of Shanxi Baiyuan Trousers Chain A | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Shanxi Baiyuan Trousers Chain A are -

Training and development

– Shanxi Baiyuan Trousers Chain A has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Shanxi Baiyuan Trousers Chain A

– The covid-19 pandemic has put organizational resilience at the centre of everthing Shanxi Baiyuan Trousers Chain A does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Shanxi Baiyuan Trousers Chain A is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Retail (Apparel) industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Cross disciplinary teams

– Horizontal connected teams at the Shanxi Baiyuan Trousers Chain A are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Shanxi Baiyuan Trousers Chain A is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Shanxi Baiyuan Trousers Chain A is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Shanxi Baiyuan Trousers Chain A emphasize – knowledge, initiative, and innovation.

Ability to lead change in Retail (Apparel)

– Shanxi Baiyuan Trousers Chain A is one of the leading players in the Retail (Apparel) industry in China. Over the years it has not only transformed the business landscape in the Retail (Apparel) industry in China but also across the existing markets. The ability to lead change has enabled Shanxi Baiyuan Trousers Chain A in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy of Shanxi Baiyuan Trousers Chain A comprises – understanding the underlying the factors in the Retail (Apparel) industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management in the Retail (Apparel) industry

– Shanxi Baiyuan Trousers Chain A is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Digital Transformation in Retail (Apparel) industry

- digital transformation varies from industry to industry. For Shanxi Baiyuan Trousers Chain A digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Shanxi Baiyuan Trousers Chain A has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to recruit top talent

– Shanxi Baiyuan Trousers Chain A is one of the leading players in the Retail (Apparel) industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Retail (Apparel) industry

– Shanxi Baiyuan Trousers Chain A has clearly differentiated products in the market place. This has enabled Shanxi Baiyuan Trousers Chain A to fetch slight price premium compare to the competitors in the Retail (Apparel) industry. The sustainable margins have also helped Shanxi Baiyuan Trousers Chain A to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Shanxi Baiyuan Trousers Chain A has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Retail (Apparel) industry. Secondly the value chain collaborators of Shanxi Baiyuan Trousers Chain A have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses of Shanxi Baiyuan Trousers Chain A | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Shanxi Baiyuan Trousers Chain A are -

Slow to strategic competitive environment developments

– As Shanxi Baiyuan Trousers Chain A is one of the leading players in the Retail (Apparel) industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Retail (Apparel) industry in last five years.

Increasing silos among functional specialists

– The organizational structure of Shanxi Baiyuan Trousers Chain A is dominated by functional specialists. It is not different from other players in the Retail (Apparel) industry, but Shanxi Baiyuan Trousers Chain A needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Shanxi Baiyuan Trousers Chain A to focus more on services in the Retail (Apparel) industry rather than just following the product oriented approach.

Aligning sales with marketing

– From the outside it seems that Shanxi Baiyuan Trousers Chain A needs to have more collaboration between its sales team and marketing team. Sales professionals in the Retail (Apparel) industry have deep experience in developing customer relationships. Marketing department at Shanxi Baiyuan Trousers Chain A can leverage the sales team experience to cultivate customer relationships as Shanxi Baiyuan Trousers Chain A is planning to shift buying processes online.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Shanxi Baiyuan Trousers Chain A supply chain. Even after few cautionary changes, Shanxi Baiyuan Trousers Chain A is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Shanxi Baiyuan Trousers Chain A vulnerable to further global disruptions in South East Asia.

Ability to respond to the competition

– As the decision making is very deliberative at Shanxi Baiyuan Trousers Chain A, in the dynamic environment of Retail (Apparel) industry it has struggled to respond to the nimble upstart competition. Shanxi Baiyuan Trousers Chain A has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring in Retail (Apparel) industry

– The stress on hiring functional specialists at Shanxi Baiyuan Trousers Chain A has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Low market penetration in new markets

– Outside its home market of China, Shanxi Baiyuan Trousers Chain A needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High operating costs

– Compare to the competitors, Shanxi Baiyuan Trousers Chain A has high operating costs in the Retail (Apparel) industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Shanxi Baiyuan Trousers Chain A lucrative customers.

High dependence on Shanxi Baiyuan Trousers Chain A ‘s star products

– The top 2 products and services of Shanxi Baiyuan Trousers Chain A still accounts for major business revenue. This dependence on star products in Retail (Apparel) industry has resulted into insufficient focus on developing new products, even though Shanxi Baiyuan Trousers Chain A has relatively successful track record of launching new products.

Workers concerns about automation

– As automation is fast increasing in the Retail (Apparel) industry, Shanxi Baiyuan Trousers Chain A needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High cash cycle compare to competitors

Shanxi Baiyuan Trousers Chain A has a high cash cycle compare to other players in the Retail (Apparel) industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Shanxi Baiyuan Trousers Chain A Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Shanxi Baiyuan Trousers Chain A are -

Leveraging digital technologies

– Shanxi Baiyuan Trousers Chain A can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Better consumer reach

– The expansion of the 5G network will help Shanxi Baiyuan Trousers Chain A to increase its market reach. Shanxi Baiyuan Trousers Chain A will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Shanxi Baiyuan Trousers Chain A to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Shanxi Baiyuan Trousers Chain A to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Shanxi Baiyuan Trousers Chain A has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Retail (Apparel) sector. This continuous investment in analytics has enabled Shanxi Baiyuan Trousers Chain A to build a competitive advantage using analytics. The analytics driven competitive advantage can help Shanxi Baiyuan Trousers Chain A to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Shanxi Baiyuan Trousers Chain A is facing challenges because of the dominance of functional experts in the organization. Shanxi Baiyuan Trousers Chain A can utilize new technology in the field of Retail (Apparel) industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Retail (Apparel) industry, but it has also influenced the consumer preferences. Shanxi Baiyuan Trousers Chain A can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Shanxi Baiyuan Trousers Chain A can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Shanxi Baiyuan Trousers Chain A can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Shanxi Baiyuan Trousers Chain A to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Shanxi Baiyuan Trousers Chain A can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Shanxi Baiyuan Trousers Chain A can use these opportunities to build new business models that can help the communities that Shanxi Baiyuan Trousers Chain A operates in. Secondly it can use opportunities from government spending in Retail (Apparel) sector.

Use of Bitcoin and other crypto currencies for transactions in Retail (Apparel) industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Shanxi Baiyuan Trousers Chain A in the Retail (Apparel) industry. Now Shanxi Baiyuan Trousers Chain A can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Shanxi Baiyuan Trousers Chain A has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Retail (Apparel) industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Shanxi Baiyuan Trousers Chain A can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Shanxi Baiyuan Trousers Chain A can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.




Threats Shanxi Baiyuan Trousers Chain A External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Shanxi Baiyuan Trousers Chain A are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Retail (Apparel) industry are lowering. It can presents Shanxi Baiyuan Trousers Chain A with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Retail (Apparel) sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Retail (Apparel) industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Shanxi Baiyuan Trousers Chain A can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Shanxi Baiyuan Trousers Chain A is facing in Retail (Apparel) sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Shanxi Baiyuan Trousers Chain A needs to understand the core reasons impacting the Retail (Apparel) industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Shanxi Baiyuan Trousers Chain A in the Retail (Apparel) sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Shanxi Baiyuan Trousers Chain A will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– Shanxi Baiyuan Trousers Chain A needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Shanxi Baiyuan Trousers Chain A can take advantage of this fund but it will also bring new competitors in the Retail (Apparel) industry.

Technology acceleration in Forth Industrial Revolution

– Shanxi Baiyuan Trousers Chain A has witnessed rapid integration of technology during Covid-19 in the Retail (Apparel) industry. As one of the leading players in the industry, Shanxi Baiyuan Trousers Chain A needs to keep up with the evolution of technology in the Retail (Apparel) sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Shanxi Baiyuan Trousers Chain A demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Retail (Apparel) industry and other sectors.

Increasing wage structure of Shanxi Baiyuan Trousers Chain A

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Shanxi Baiyuan Trousers Chain A.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Shanxi Baiyuan Trousers Chain A in Retail (Apparel) industry. The Retail (Apparel) industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of Shanxi Baiyuan Trousers Chain A Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Shanxi Baiyuan Trousers Chain A needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Shanxi Baiyuan Trousers Chain A is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Shanxi Baiyuan Trousers Chain A is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Shanxi Baiyuan Trousers Chain A to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Shanxi Baiyuan Trousers Chain A needs to make to build a sustainable competitive advantage.



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