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Heilongjiang Agriculture (600598) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Heilongjiang Agriculture (China)


Based on various researches at Oak Spring University , Heilongjiang Agriculture is operating in a macro-environment that has been destablized by – challanges to central banks by blockchain based private currencies, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, customer relationship management is fast transforming because of increasing concerns over data privacy, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of Heilongjiang Agriculture


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Heilongjiang Agriculture can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Heilongjiang Agriculture, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Heilongjiang Agriculture operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Heilongjiang Agriculture can be done for the following purposes –
1. Strategic planning of Heilongjiang Agriculture
2. Improving business portfolio management of Heilongjiang Agriculture
3. Assessing feasibility of the new initiative in China
4. Making a Crops sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Heilongjiang Agriculture




Strengths of Heilongjiang Agriculture | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Heilongjiang Agriculture are -

Ability to recruit top talent

– Heilongjiang Agriculture is one of the leading players in the Crops industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- Heilongjiang Agriculture is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Heilongjiang Agriculture is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Heilongjiang Agriculture emphasize – knowledge, initiative, and innovation.

Digital Transformation in Crops industry

- digital transformation varies from industry to industry. For Heilongjiang Agriculture digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Heilongjiang Agriculture has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– Heilongjiang Agriculture has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Crops industry. Secondly the value chain collaborators of Heilongjiang Agriculture have helped the firm to develop new products and bring them quickly to the marketplace.

Analytics focus

– Heilongjiang Agriculture is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Crops industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High brand equity

– Heilongjiang Agriculture has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Heilongjiang Agriculture to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Heilongjiang Agriculture is one of the most innovative firm in Crops sector.

Effective Research and Development (R&D)

– Heilongjiang Agriculture has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Heilongjiang Agriculture staying ahead in the Crops industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Sustainable margins compare to other players in Crops industry

– Heilongjiang Agriculture has clearly differentiated products in the market place. This has enabled Heilongjiang Agriculture to fetch slight price premium compare to the competitors in the Crops industry. The sustainable margins have also helped Heilongjiang Agriculture to invest into research and development (R&D) and innovation.

Superior customer experience

– The customer experience strategy of Heilongjiang Agriculture in Crops industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High switching costs

– The high switching costs that Heilongjiang Agriculture has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of Heilongjiang Agriculture in the Consumer/Non-Cyclical sector have low bargaining power. Heilongjiang Agriculture has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Heilongjiang Agriculture to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses of Heilongjiang Agriculture | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Heilongjiang Agriculture are -

Aligning sales with marketing

– From the outside it seems that Heilongjiang Agriculture needs to have more collaboration between its sales team and marketing team. Sales professionals in the Crops industry have deep experience in developing customer relationships. Marketing department at Heilongjiang Agriculture can leverage the sales team experience to cultivate customer relationships as Heilongjiang Agriculture is planning to shift buying processes online.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Heilongjiang Agriculture supply chain. Even after few cautionary changes, Heilongjiang Agriculture is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Heilongjiang Agriculture vulnerable to further global disruptions in South East Asia.

Employees’ less understanding of Heilongjiang Agriculture strategy

– From the outside it seems that the employees of Heilongjiang Agriculture don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High cash cycle compare to competitors

Heilongjiang Agriculture has a high cash cycle compare to other players in the Crops industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Increasing silos among functional specialists

– The organizational structure of Heilongjiang Agriculture is dominated by functional specialists. It is not different from other players in the Crops industry, but Heilongjiang Agriculture needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Heilongjiang Agriculture to focus more on services in the Crops industry rather than just following the product oriented approach.

Compensation and incentives

– The revenue per employee of Heilongjiang Agriculture is just above the Crops industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Heilongjiang Agriculture has some of the most successful models in the Crops industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Heilongjiang Agriculture should strive to include more intangible value offerings along with its core products and services.

Capital Spending Reduction

– Even during the low interest decade, Heilongjiang Agriculture has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Crops industry using digital technology.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Heilongjiang Agriculture is slow explore the new channels of communication. These new channels of communication can help Heilongjiang Agriculture to provide better information regarding Crops products and services. It can also build an online community to further reach out to potential customers.

Slow to strategic competitive environment developments

– As Heilongjiang Agriculture is one of the leading players in the Crops industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Crops industry in last five years.

High operating costs

– Compare to the competitors, Heilongjiang Agriculture has high operating costs in the Crops industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Heilongjiang Agriculture lucrative customers.




Heilongjiang Agriculture Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Heilongjiang Agriculture are -

Developing new processes and practices

– Heilongjiang Agriculture can develop new processes and procedures in Crops industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Heilongjiang Agriculture is facing challenges because of the dominance of functional experts in the organization. Heilongjiang Agriculture can utilize new technology in the field of Crops industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Heilongjiang Agriculture to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Heilongjiang Agriculture to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Heilongjiang Agriculture can use the latest technology developments to improve its manufacturing and designing process in Crops sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Heilongjiang Agriculture can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Crops industry.

Leveraging digital technologies

– Heilongjiang Agriculture can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Creating value in data economy

– The success of analytics program of Heilongjiang Agriculture has opened avenues for new revenue streams for the organization in Crops industry. This can help Heilongjiang Agriculture to build a more holistic ecosystem for Heilongjiang Agriculture products in the Crops industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Better consumer reach

– The expansion of the 5G network will help Heilongjiang Agriculture to increase its market reach. Heilongjiang Agriculture will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Crops industry, but it has also influenced the consumer preferences. Heilongjiang Agriculture can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Heilongjiang Agriculture can use these opportunities to build new business models that can help the communities that Heilongjiang Agriculture operates in. Secondly it can use opportunities from government spending in Crops sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Heilongjiang Agriculture can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Heilongjiang Agriculture can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Buying journey improvements

– Heilongjiang Agriculture can improve the customer journey of consumers in the Crops industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Heilongjiang Agriculture External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Heilongjiang Agriculture are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Heilongjiang Agriculture can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Heilongjiang Agriculture prominent markets.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Heilongjiang Agriculture may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Crops sector.

Consumer confidence and its impact on Heilongjiang Agriculture demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Crops industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Crops industry are lowering. It can presents Heilongjiang Agriculture with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Crops sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Heilongjiang Agriculture.

Easy access to finance

– Easy access to finance in Crops industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Heilongjiang Agriculture can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Heilongjiang Agriculture needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Heilongjiang Agriculture can take advantage of this fund but it will also bring new competitors in the Crops industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Heilongjiang Agriculture business can come under increasing regulations regarding data privacy, data security, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Heilongjiang Agriculture in Crops industry. The Crops industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– Heilongjiang Agriculture needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Crops industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Heilongjiang Agriculture is facing in Crops sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Heilongjiang Agriculture Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Heilongjiang Agriculture needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Heilongjiang Agriculture is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Heilongjiang Agriculture is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Heilongjiang Agriculture to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Heilongjiang Agriculture needs to make to build a sustainable competitive advantage.



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