Apollo Tourism & Leisure (ATL) SWOT Analysis / TOWS Matrix / MBA Resources
Mobile Homes & RVs
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Apollo Tourism & Leisure (Australia)
Based on various researches at Oak Spring University , Apollo Tourism & Leisure is operating in a macro-environment that has been destablized by – technology disruption, challanges to central banks by blockchain based private currencies, there is backlash against globalization, increasing energy prices, increasing commodity prices, geopolitical disruptions, increasing household debt because of falling income levels,
supply chains are disrupted by pandemic , competitive advantages are harder to sustain because of technology dispersion, etc
Introduction to SWOT Analysis of Apollo Tourism & Leisure
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Apollo Tourism & Leisure can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Apollo Tourism & Leisure, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Apollo Tourism & Leisure operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Apollo Tourism & Leisure can be done for the following purposes –
1. Strategic planning of Apollo Tourism & Leisure
2. Improving business portfolio management of Apollo Tourism & Leisure
3. Assessing feasibility of the new initiative in Australia
4. Making a Mobile Homes & RVs sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Apollo Tourism & Leisure
Strengths of Apollo Tourism & Leisure | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Apollo Tourism & Leisure are -
Operational resilience
– The operational resilience strategy of Apollo Tourism & Leisure comprises – understanding the underlying the factors in the Mobile Homes & RVs industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Cross disciplinary teams
– Horizontal connected teams at the Apollo Tourism & Leisure are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Sustainable margins compare to other players in Mobile Homes & RVs industry
– Apollo Tourism & Leisure has clearly differentiated products in the market place. This has enabled Apollo Tourism & Leisure to fetch slight price premium compare to the competitors in the Mobile Homes & RVs industry. The sustainable margins have also helped Apollo Tourism & Leisure to invest into research and development (R&D) and innovation.
Organizational Resilience of Apollo Tourism & Leisure
– The covid-19 pandemic has put organizational resilience at the centre of everthing Apollo Tourism & Leisure does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Digital Transformation in Mobile Homes & RVs industry
- digital transformation varies from industry to industry. For Apollo Tourism & Leisure digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Apollo Tourism & Leisure has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Diverse revenue streams
– Apollo Tourism & Leisure is present in almost all the verticals within the Mobile Homes & RVs industry. This has provided Apollo Tourism & Leisure a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Training and development
– Apollo Tourism & Leisure has one of the best training and development program in Capital Goods industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Innovation driven organization
– Apollo Tourism & Leisure is one of the most innovative firm in Mobile Homes & RVs sector.
Learning organization
- Apollo Tourism & Leisure is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Apollo Tourism & Leisure is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Apollo Tourism & Leisure emphasize – knowledge, initiative, and innovation.
Successful track record of launching new products
– Apollo Tourism & Leisure has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Apollo Tourism & Leisure has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Ability to lead change in Mobile Homes & RVs
– Apollo Tourism & Leisure is one of the leading players in the Mobile Homes & RVs industry in Australia. Over the years it has not only transformed the business landscape in the Mobile Homes & RVs industry in Australia but also across the existing markets. The ability to lead change has enabled Apollo Tourism & Leisure in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Analytics focus
– Apollo Tourism & Leisure is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Mobile Homes & RVs industry. The technology infrastructure of Australia is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Weaknesses of Apollo Tourism & Leisure | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Apollo Tourism & Leisure are -
High cash cycle compare to competitors
Apollo Tourism & Leisure has a high cash cycle compare to other players in the Mobile Homes & RVs industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Apollo Tourism & Leisure supply chain. Even after few cautionary changes, Apollo Tourism & Leisure is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Apollo Tourism & Leisure vulnerable to further global disruptions in South East Asia.
Increasing silos among functional specialists
– The organizational structure of Apollo Tourism & Leisure is dominated by functional specialists. It is not different from other players in the Mobile Homes & RVs industry, but Apollo Tourism & Leisure needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Apollo Tourism & Leisure to focus more on services in the Mobile Homes & RVs industry rather than just following the product oriented approach.
Compensation and incentives
– The revenue per employee of Apollo Tourism & Leisure is just above the Mobile Homes & RVs industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Skills based hiring in Mobile Homes & RVs industry
– The stress on hiring functional specialists at Apollo Tourism & Leisure has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Employees’ less understanding of Apollo Tourism & Leisure strategy
– From the outside it seems that the employees of Apollo Tourism & Leisure don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Need for greater diversity
– Apollo Tourism & Leisure has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Apollo Tourism & Leisure is slow explore the new channels of communication. These new channels of communication can help Apollo Tourism & Leisure to provide better information regarding Mobile Homes & RVs products and services. It can also build an online community to further reach out to potential customers.
Capital Spending Reduction
– Even during the low interest decade, Apollo Tourism & Leisure has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Mobile Homes & RVs industry using digital technology.
No frontier risks strategy
– From the 10K / annual statement of Apollo Tourism & Leisure, it seems that company is thinking out the frontier risks that can impact Mobile Homes & RVs industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High bargaining power of channel partners in Mobile Homes & RVs industry
– because of the regulatory requirements in Australia, Apollo Tourism & Leisure is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Mobile Homes & RVs industry.
Apollo Tourism & Leisure Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Apollo Tourism & Leisure are -
Building a culture of innovation
– managers at Apollo Tourism & Leisure can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Mobile Homes & RVs industry.
Low interest rates
– Even though inflation is raising its head in most developed economies, Apollo Tourism & Leisure can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Buying journey improvements
– Apollo Tourism & Leisure can improve the customer journey of consumers in the Mobile Homes & RVs industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Apollo Tourism & Leisure can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Apollo Tourism & Leisure to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Apollo Tourism & Leisure in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Mobile Homes & RVs industry, and it will provide faster access to the consumers.
Manufacturing automation
– Apollo Tourism & Leisure can use the latest technology developments to improve its manufacturing and designing process in Mobile Homes & RVs sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Use of Bitcoin and other crypto currencies for transactions in Mobile Homes & RVs industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Apollo Tourism & Leisure in the Mobile Homes & RVs industry. Now Apollo Tourism & Leisure can target international markets with far fewer capital restrictions requirements than the existing system.
Learning at scale
– Online learning technologies has now opened space for Apollo Tourism & Leisure to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Creating value in data economy
– The success of analytics program of Apollo Tourism & Leisure has opened avenues for new revenue streams for the organization in Mobile Homes & RVs industry. This can help Apollo Tourism & Leisure to build a more holistic ecosystem for Apollo Tourism & Leisure products in the Mobile Homes & RVs industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Mobile Homes & RVs industry, but it has also influenced the consumer preferences. Apollo Tourism & Leisure can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Using analytics as competitive advantage
– Apollo Tourism & Leisure has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Mobile Homes & RVs sector. This continuous investment in analytics has enabled Apollo Tourism & Leisure to build a competitive advantage using analytics. The analytics driven competitive advantage can help Apollo Tourism & Leisure to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Apollo Tourism & Leisure can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Apollo Tourism & Leisure is facing challenges because of the dominance of functional experts in the organization. Apollo Tourism & Leisure can utilize new technology in the field of Mobile Homes & RVs industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Threats Apollo Tourism & Leisure External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Apollo Tourism & Leisure are -
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Apollo Tourism & Leisure business can come under increasing regulations regarding data privacy, data security, etc.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Apollo Tourism & Leisure needs to understand the core reasons impacting the Mobile Homes & RVs industry. This will help it in building a better workplace.
Consumer confidence and its impact on Apollo Tourism & Leisure demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Mobile Homes & RVs industry and other sectors.
Stagnating economy with rate increase
– Apollo Tourism & Leisure can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Mobile Homes & RVs industry.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Apollo Tourism & Leisure will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Apollo Tourism & Leisure in Mobile Homes & RVs industry. The Mobile Homes & RVs industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Easy access to finance
– Easy access to finance in Mobile Homes & RVs industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Apollo Tourism & Leisure can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Apollo Tourism & Leisure.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry to Mobile Homes & RVs industry are lowering. It can presents Apollo Tourism & Leisure with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Mobile Homes & RVs sector.
Technology acceleration in Forth Industrial Revolution
– Apollo Tourism & Leisure has witnessed rapid integration of technology during Covid-19 in the Mobile Homes & RVs industry. As one of the leading players in the industry, Apollo Tourism & Leisure needs to keep up with the evolution of technology in the Mobile Homes & RVs sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Regulatory challenges
– Apollo Tourism & Leisure needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Mobile Homes & RVs industry regulations.
Increasing wage structure of Apollo Tourism & Leisure
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Apollo Tourism & Leisure.
Environmental challenges
– Apollo Tourism & Leisure needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Apollo Tourism & Leisure can take advantage of this fund but it will also bring new competitors in the Mobile Homes & RVs industry.
Weighted SWOT Analysis of Apollo Tourism & Leisure Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Apollo Tourism & Leisure needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Apollo Tourism & Leisure is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Apollo Tourism & Leisure is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Apollo Tourism & Leisure to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Apollo Tourism & Leisure needs to make to build a sustainable competitive advantage.