Tronly New Electronic Materials (300429) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Tronly New Electronic Materials (China)

Based on various researches at Oak Spring University , Tronly New Electronic Materials is operating in a macro-environment that has been destablized by – geopolitical disruptions, increasing transportation and logistics costs, cloud computing is disrupting traditional business models, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, increasing commodity prices, supply chains are disrupted by pandemic , competitive advantages are harder to sustain because of technology dispersion, etc

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Introduction to SWOT Analysis of Tronly New Electronic Materials

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Tronly New Electronic Materials can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Tronly New Electronic Materials, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Tronly New Electronic Materials operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

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SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Tronly New Electronic Materials can be done for the following purposes –
1. Strategic planning of Tronly New Electronic Materials
2. Improving business portfolio management of Tronly New Electronic Materials
3. Assessing feasibility of the new initiative in China
4. Making a Photography sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Tronly New Electronic Materials

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Strengths of Tronly New Electronic Materials | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Tronly New Electronic Materials are -

Innovation driven organization

– Tronly New Electronic Materials is one of the most innovative firm in Photography sector.

Highly skilled collaborators

– Tronly New Electronic Materials has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Photography industry. Secondly the value chain collaborators of Tronly New Electronic Materials have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of Tronly New Electronic Materials in the Consumer Cyclical sector have low bargaining power. Tronly New Electronic Materials has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Tronly New Electronic Materials to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Tronly New Electronic Materials has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Training and development

– Tronly New Electronic Materials has one of the best training and development program in Consumer Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Tronly New Electronic Materials

– The covid-19 pandemic has put organizational resilience at the centre of everthing Tronly New Electronic Materials does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management in the Photography industry

– Tronly New Electronic Materials is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Tronly New Electronic Materials is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Tronly New Electronic Materials is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Tronly New Electronic Materials emphasize – knowledge, initiative, and innovation.

Effective Research and Development (R&D)

– Tronly New Electronic Materials has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Tronly New Electronic Materials staying ahead in the Photography industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Photography

– Tronly New Electronic Materials is one of the leading players in the Photography industry in China. Over the years it has not only transformed the business landscape in the Photography industry in China but also across the existing markets. The ability to lead change has enabled Tronly New Electronic Materials in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Photography industry

– Tronly New Electronic Materials has clearly differentiated products in the market place. This has enabled Tronly New Electronic Materials to fetch slight price premium compare to the competitors in the Photography industry. The sustainable margins have also helped Tronly New Electronic Materials to invest into research and development (R&D) and innovation.

High brand equity

– Tronly New Electronic Materials has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Tronly New Electronic Materials to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

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Weaknesses of Tronly New Electronic Materials | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Tronly New Electronic Materials are -

Slow to strategic competitive environment developments

– As Tronly New Electronic Materials is one of the leading players in the Photography industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Photography industry in last five years.

Products dominated business model

– Even though Tronly New Electronic Materials has some of the most successful models in the Photography industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Tronly New Electronic Materials should strive to include more intangible value offerings along with its core products and services.

High dependence on Tronly New Electronic Materials ‘s star products

– The top 2 products and services of Tronly New Electronic Materials still accounts for major business revenue. This dependence on star products in Photography industry has resulted into insufficient focus on developing new products, even though Tronly New Electronic Materials has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of China, Tronly New Electronic Materials needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Need for greater diversity

– Tronly New Electronic Materials has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Tronly New Electronic Materials products

– To increase the profitability and margins on the products, Tronly New Electronic Materials needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Tronly New Electronic Materials supply chain. Even after few cautionary changes, Tronly New Electronic Materials is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Tronly New Electronic Materials vulnerable to further global disruptions in South East Asia.

Slow decision making process

– As mentioned earlier in the report, Tronly New Electronic Materials has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Photography industry over the last five years. Tronly New Electronic Materials even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Aligning sales with marketing

– From the outside it seems that Tronly New Electronic Materials needs to have more collaboration between its sales team and marketing team. Sales professionals in the Photography industry have deep experience in developing customer relationships. Marketing department at Tronly New Electronic Materials can leverage the sales team experience to cultivate customer relationships as Tronly New Electronic Materials is planning to shift buying processes online.

Skills based hiring in Photography industry

– The stress on hiring functional specialists at Tronly New Electronic Materials has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Tronly New Electronic Materials is dominated by functional specialists. It is not different from other players in the Photography industry, but Tronly New Electronic Materials needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Tronly New Electronic Materials to focus more on services in the Photography industry rather than just following the product oriented approach.

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Tronly New Electronic Materials Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities of Tronly New Electronic Materials are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Tronly New Electronic Materials can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Tronly New Electronic Materials can use these opportunities to build new business models that can help the communities that Tronly New Electronic Materials operates in. Secondly it can use opportunities from government spending in Photography sector.

Use of Bitcoin and other crypto currencies for transactions in Photography industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Tronly New Electronic Materials in the Photography industry. Now Tronly New Electronic Materials can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Tronly New Electronic Materials can improve the customer journey of consumers in the Photography industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Tronly New Electronic Materials can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Tronly New Electronic Materials to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Tronly New Electronic Materials can develop new processes and procedures in Photography industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Better consumer reach

– The expansion of the 5G network will help Tronly New Electronic Materials to increase its market reach. Tronly New Electronic Materials will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Tronly New Electronic Materials in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Photography industry, and it will provide faster access to the consumers.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Tronly New Electronic Materials to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Tronly New Electronic Materials can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Building a culture of innovation

– managers at Tronly New Electronic Materials can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Photography industry.

Using analytics as competitive advantage

– Tronly New Electronic Materials has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Photography sector. This continuous investment in analytics has enabled Tronly New Electronic Materials to build a competitive advantage using analytics. The analytics driven competitive advantage can help Tronly New Electronic Materials to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Tronly New Electronic Materials to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

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Threats Tronly New Electronic Materials External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats of Tronly New Electronic Materials are -

High dependence on third party suppliers

– Tronly New Electronic Materials high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Tronly New Electronic Materials needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Photography industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Tronly New Electronic Materials in Photography industry. The Photography industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Tronly New Electronic Materials business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Photography industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Tronly New Electronic Materials can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Tronly New Electronic Materials needs to understand the core reasons impacting the Photography industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Photography industry are lowering. It can presents Tronly New Electronic Materials with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Photography sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Tronly New Electronic Materials in the Photography sector and impact the bottomline of the organization.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Tronly New Electronic Materials demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Photography industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Tronly New Electronic Materials may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Photography sector.

Environmental challenges

– Tronly New Electronic Materials needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Tronly New Electronic Materials can take advantage of this fund but it will also bring new competitors in the Photography industry.

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Weighted SWOT Analysis of Tronly New Electronic Materials Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Tronly New Electronic Materials needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Tronly New Electronic Materials is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Tronly New Electronic Materials is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Tronly New Electronic Materials to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Tronly New Electronic Materials needs to make to build a sustainable competitive advantage.

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