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HMT Xiamen Tech Materials (603306) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for HMT Xiamen Tech Materials (China)


Based on various researches at Oak Spring University , HMT Xiamen Tech Materials is operating in a macro-environment that has been destablized by – increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, cloud computing is disrupting traditional business models, geopolitical disruptions, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of HMT Xiamen Tech Materials


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that HMT Xiamen Tech Materials can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the HMT Xiamen Tech Materials, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which HMT Xiamen Tech Materials operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of HMT Xiamen Tech Materials can be done for the following purposes –
1. Strategic planning of HMT Xiamen Tech Materials
2. Improving business portfolio management of HMT Xiamen Tech Materials
3. Assessing feasibility of the new initiative in China
4. Making a Textiles - Non Apparel sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of HMT Xiamen Tech Materials




Strengths of HMT Xiamen Tech Materials | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of HMT Xiamen Tech Materials are -

Effective Research and Development (R&D)

– HMT Xiamen Tech Materials has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – HMT Xiamen Tech Materials staying ahead in the Textiles - Non Apparel industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy of HMT Xiamen Tech Materials comprises – understanding the underlying the factors in the Textiles - Non Apparel industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Diverse revenue streams

– HMT Xiamen Tech Materials is present in almost all the verticals within the Textiles - Non Apparel industry. This has provided HMT Xiamen Tech Materials a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Textiles - Non Apparel industry

– HMT Xiamen Tech Materials has clearly differentiated products in the market place. This has enabled HMT Xiamen Tech Materials to fetch slight price premium compare to the competitors in the Textiles - Non Apparel industry. The sustainable margins have also helped HMT Xiamen Tech Materials to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of HMT Xiamen Tech Materials in the Consumer Cyclical sector have low bargaining power. HMT Xiamen Tech Materials has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps HMT Xiamen Tech Materials to manage not only supply disruptions but also source products at highly competitive prices.

Ability to recruit top talent

– HMT Xiamen Tech Materials is one of the leading players in the Textiles - Non Apparel industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of HMT Xiamen Tech Materials

– The covid-19 pandemic has put organizational resilience at the centre of everthing HMT Xiamen Tech Materials does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– HMT Xiamen Tech Materials has one of the best training and development program in Consumer Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Strong track record of project management in the Textiles - Non Apparel industry

– HMT Xiamen Tech Materials is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- HMT Xiamen Tech Materials is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at HMT Xiamen Tech Materials is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at HMT Xiamen Tech Materials emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that HMT Xiamen Tech Materials has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

High brand equity

– HMT Xiamen Tech Materials has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled HMT Xiamen Tech Materials to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of HMT Xiamen Tech Materials | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of HMT Xiamen Tech Materials are -

High dependence on HMT Xiamen Tech Materials ‘s star products

– The top 2 products and services of HMT Xiamen Tech Materials still accounts for major business revenue. This dependence on star products in Textiles - Non Apparel industry has resulted into insufficient focus on developing new products, even though HMT Xiamen Tech Materials has relatively successful track record of launching new products.

Lack of clear differentiation of HMT Xiamen Tech Materials products

– To increase the profitability and margins on the products, HMT Xiamen Tech Materials needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of China, HMT Xiamen Tech Materials needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High cash cycle compare to competitors

HMT Xiamen Tech Materials has a high cash cycle compare to other players in the Textiles - Non Apparel industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Skills based hiring in Textiles - Non Apparel industry

– The stress on hiring functional specialists at HMT Xiamen Tech Materials has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As HMT Xiamen Tech Materials is one of the leading players in the Textiles - Non Apparel industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Textiles - Non Apparel industry in last five years.

Slow decision making process

– As mentioned earlier in the report, HMT Xiamen Tech Materials has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Textiles - Non Apparel industry over the last five years. HMT Xiamen Tech Materials even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Employees’ less understanding of HMT Xiamen Tech Materials strategy

– From the outside it seems that the employees of HMT Xiamen Tech Materials don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Ability to respond to the competition

– As the decision making is very deliberative at HMT Xiamen Tech Materials, in the dynamic environment of Textiles - Non Apparel industry it has struggled to respond to the nimble upstart competition. HMT Xiamen Tech Materials has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, HMT Xiamen Tech Materials is slow explore the new channels of communication. These new channels of communication can help HMT Xiamen Tech Materials to provide better information regarding Textiles - Non Apparel products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners in Textiles - Non Apparel industry

– because of the regulatory requirements in China, HMT Xiamen Tech Materials is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Textiles - Non Apparel industry.




HMT Xiamen Tech Materials Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of HMT Xiamen Tech Materials are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help HMT Xiamen Tech Materials to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Textiles - Non Apparel industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. HMT Xiamen Tech Materials can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. HMT Xiamen Tech Materials can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Textiles - Non Apparel industry, but it has also influenced the consumer preferences. HMT Xiamen Tech Materials can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Lowering marketing communication costs

– 5G expansion will open new opportunities for HMT Xiamen Tech Materials in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Textiles - Non Apparel industry, and it will provide faster access to the consumers.

Buying journey improvements

– HMT Xiamen Tech Materials can improve the customer journey of consumers in the Textiles - Non Apparel industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for HMT Xiamen Tech Materials to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for HMT Xiamen Tech Materials to hire the very best people irrespective of their geographical location.

Leveraging digital technologies

– HMT Xiamen Tech Materials can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Use of Bitcoin and other crypto currencies for transactions in Textiles - Non Apparel industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for HMT Xiamen Tech Materials in the Textiles - Non Apparel industry. Now HMT Xiamen Tech Materials can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects HMT Xiamen Tech Materials can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, HMT Xiamen Tech Materials can use these opportunities to build new business models that can help the communities that HMT Xiamen Tech Materials operates in. Secondly it can use opportunities from government spending in Textiles - Non Apparel sector.

Manufacturing automation

– HMT Xiamen Tech Materials can use the latest technology developments to improve its manufacturing and designing process in Textiles - Non Apparel sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of HMT Xiamen Tech Materials has opened avenues for new revenue streams for the organization in Textiles - Non Apparel industry. This can help HMT Xiamen Tech Materials to build a more holistic ecosystem for HMT Xiamen Tech Materials products in the Textiles - Non Apparel industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Learning at scale

– Online learning technologies has now opened space for HMT Xiamen Tech Materials to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats HMT Xiamen Tech Materials External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of HMT Xiamen Tech Materials are -

Easy access to finance

– Easy access to finance in Textiles - Non Apparel industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. HMT Xiamen Tech Materials can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of HMT Xiamen Tech Materials.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Textiles - Non Apparel industry are lowering. It can presents HMT Xiamen Tech Materials with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Textiles - Non Apparel sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, HMT Xiamen Tech Materials may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Textiles - Non Apparel sector.

Increasing wage structure of HMT Xiamen Tech Materials

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of HMT Xiamen Tech Materials.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for HMT Xiamen Tech Materials in the Textiles - Non Apparel sector and impact the bottomline of the organization.

Consumer confidence and its impact on HMT Xiamen Tech Materials demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Textiles - Non Apparel industry and other sectors.

High dependence on third party suppliers

– HMT Xiamen Tech Materials high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– HMT Xiamen Tech Materials has witnessed rapid integration of technology during Covid-19 in the Textiles - Non Apparel industry. As one of the leading players in the industry, HMT Xiamen Tech Materials needs to keep up with the evolution of technology in the Textiles - Non Apparel sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Stagnating economy with rate increase

– HMT Xiamen Tech Materials can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Textiles - Non Apparel industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. HMT Xiamen Tech Materials needs to understand the core reasons impacting the Textiles - Non Apparel industry. This will help it in building a better workplace.

Environmental challenges

– HMT Xiamen Tech Materials needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. HMT Xiamen Tech Materials can take advantage of this fund but it will also bring new competitors in the Textiles - Non Apparel industry.




Weighted SWOT Analysis of HMT Xiamen Tech Materials Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at HMT Xiamen Tech Materials needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of HMT Xiamen Tech Materials is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of HMT Xiamen Tech Materials is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of HMT Xiamen Tech Materials to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that HMT Xiamen Tech Materials needs to make to build a sustainable competitive advantage.



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