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Dongguan Kingsun Optoelectron A (2638) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Dongguan Kingsun Optoelectron A (China)


Based on various researches at Oak Spring University , Dongguan Kingsun Optoelectron A is operating in a macro-environment that has been destablized by – supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, wage bills are increasing, increasing energy prices, talent flight as more people leaving formal jobs, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is backlash against globalization, customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, etc



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Introduction to SWOT Analysis of Dongguan Kingsun Optoelectron A


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Dongguan Kingsun Optoelectron A can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dongguan Kingsun Optoelectron A, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dongguan Kingsun Optoelectron A operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Dongguan Kingsun Optoelectron A can be done for the following purposes –
1. Strategic planning of Dongguan Kingsun Optoelectron A
2. Improving business portfolio management of Dongguan Kingsun Optoelectron A
3. Assessing feasibility of the new initiative in China
4. Making a Furniture & Fixtures sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dongguan Kingsun Optoelectron A




Strengths of Dongguan Kingsun Optoelectron A | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Dongguan Kingsun Optoelectron A are -

Digital Transformation in Furniture & Fixtures industry

- digital transformation varies from industry to industry. For Dongguan Kingsun Optoelectron A digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Dongguan Kingsun Optoelectron A has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Dongguan Kingsun Optoelectron A are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to lead change in Furniture & Fixtures

– Dongguan Kingsun Optoelectron A is one of the leading players in the Furniture & Fixtures industry in China. Over the years it has not only transformed the business landscape in the Furniture & Fixtures industry in China but also across the existing markets. The ability to lead change has enabled Dongguan Kingsun Optoelectron A in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Organizational Resilience of Dongguan Kingsun Optoelectron A

– The covid-19 pandemic has put organizational resilience at the centre of everthing Dongguan Kingsun Optoelectron A does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Dongguan Kingsun Optoelectron A is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Furniture & Fixtures industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Dongguan Kingsun Optoelectron A in the Consumer Cyclical sector have low bargaining power. Dongguan Kingsun Optoelectron A has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Dongguan Kingsun Optoelectron A to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Dongguan Kingsun Optoelectron A is present in almost all the verticals within the Furniture & Fixtures industry. This has provided Dongguan Kingsun Optoelectron A a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Dongguan Kingsun Optoelectron A has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dongguan Kingsun Optoelectron A to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

High switching costs

– The high switching costs that Dongguan Kingsun Optoelectron A has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Furniture & Fixtures industry

– Dongguan Kingsun Optoelectron A has clearly differentiated products in the market place. This has enabled Dongguan Kingsun Optoelectron A to fetch slight price premium compare to the competitors in the Furniture & Fixtures industry. The sustainable margins have also helped Dongguan Kingsun Optoelectron A to invest into research and development (R&D) and innovation.

Innovation driven organization

– Dongguan Kingsun Optoelectron A is one of the most innovative firm in Furniture & Fixtures sector.

Effective Research and Development (R&D)

– Dongguan Kingsun Optoelectron A has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Dongguan Kingsun Optoelectron A staying ahead in the Furniture & Fixtures industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses of Dongguan Kingsun Optoelectron A | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Dongguan Kingsun Optoelectron A are -

No frontier risks strategy

– From the 10K / annual statement of Dongguan Kingsun Optoelectron A, it seems that company is thinking out the frontier risks that can impact Furniture & Fixtures industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Products dominated business model

– Even though Dongguan Kingsun Optoelectron A has some of the most successful models in the Furniture & Fixtures industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Dongguan Kingsun Optoelectron A should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Dongguan Kingsun Optoelectron A products

– To increase the profitability and margins on the products, Dongguan Kingsun Optoelectron A needs to provide more differentiated products than what it is currently offering in the marketplace.

Employees’ less understanding of Dongguan Kingsun Optoelectron A strategy

– From the outside it seems that the employees of Dongguan Kingsun Optoelectron A don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As Dongguan Kingsun Optoelectron A is one of the leading players in the Furniture & Fixtures industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Furniture & Fixtures industry in last five years.

Low market penetration in new markets

– Outside its home market of China, Dongguan Kingsun Optoelectron A needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the Furniture & Fixtures industry, Dongguan Kingsun Optoelectron A needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Increasing silos among functional specialists

– The organizational structure of Dongguan Kingsun Optoelectron A is dominated by functional specialists. It is not different from other players in the Furniture & Fixtures industry, but Dongguan Kingsun Optoelectron A needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Dongguan Kingsun Optoelectron A to focus more on services in the Furniture & Fixtures industry rather than just following the product oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Dongguan Kingsun Optoelectron A supply chain. Even after few cautionary changes, Dongguan Kingsun Optoelectron A is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Dongguan Kingsun Optoelectron A vulnerable to further global disruptions in South East Asia.

High bargaining power of channel partners in Furniture & Fixtures industry

– because of the regulatory requirements in China, Dongguan Kingsun Optoelectron A is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Furniture & Fixtures industry.

Slow decision making process

– As mentioned earlier in the report, Dongguan Kingsun Optoelectron A has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Furniture & Fixtures industry over the last five years. Dongguan Kingsun Optoelectron A even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Dongguan Kingsun Optoelectron A Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Dongguan Kingsun Optoelectron A are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Dongguan Kingsun Optoelectron A can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Loyalty marketing

– Dongguan Kingsun Optoelectron A has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Dongguan Kingsun Optoelectron A is facing challenges because of the dominance of functional experts in the organization. Dongguan Kingsun Optoelectron A can utilize new technology in the field of Furniture & Fixtures industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Dongguan Kingsun Optoelectron A to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at Dongguan Kingsun Optoelectron A can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Furniture & Fixtures industry.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Furniture & Fixtures industry, but it has also influenced the consumer preferences. Dongguan Kingsun Optoelectron A can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Dongguan Kingsun Optoelectron A can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Dongguan Kingsun Optoelectron A to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Dongguan Kingsun Optoelectron A to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Dongguan Kingsun Optoelectron A can develop new processes and procedures in Furniture & Fixtures industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Dongguan Kingsun Optoelectron A can improve the customer journey of consumers in the Furniture & Fixtures industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Furniture & Fixtures industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Dongguan Kingsun Optoelectron A can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Dongguan Kingsun Optoelectron A can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Dongguan Kingsun Optoelectron A to increase its market reach. Dongguan Kingsun Optoelectron A will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– Dongguan Kingsun Optoelectron A has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Furniture & Fixtures sector. This continuous investment in analytics has enabled Dongguan Kingsun Optoelectron A to build a competitive advantage using analytics. The analytics driven competitive advantage can help Dongguan Kingsun Optoelectron A to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Dongguan Kingsun Optoelectron A External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Dongguan Kingsun Optoelectron A are -

Consumer confidence and its impact on Dongguan Kingsun Optoelectron A demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Furniture & Fixtures industry and other sectors.

Environmental challenges

– Dongguan Kingsun Optoelectron A needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dongguan Kingsun Optoelectron A can take advantage of this fund but it will also bring new competitors in the Furniture & Fixtures industry.

High dependence on third party suppliers

– Dongguan Kingsun Optoelectron A high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Shortening product life cycle

– it is one of the major threat that Dongguan Kingsun Optoelectron A is facing in Furniture & Fixtures sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Dongguan Kingsun Optoelectron A needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Furniture & Fixtures industry regulations.

Increasing wage structure of Dongguan Kingsun Optoelectron A

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Dongguan Kingsun Optoelectron A.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Dongguan Kingsun Optoelectron A in the Furniture & Fixtures sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Dongguan Kingsun Optoelectron A will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in Furniture & Fixtures industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Dongguan Kingsun Optoelectron A can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Dongguan Kingsun Optoelectron A may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Furniture & Fixtures sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Dongguan Kingsun Optoelectron A needs to understand the core reasons impacting the Furniture & Fixtures industry. This will help it in building a better workplace.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Dongguan Kingsun Optoelectron A business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Dongguan Kingsun Optoelectron A can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Dongguan Kingsun Optoelectron A prominent markets.




Weighted SWOT Analysis of Dongguan Kingsun Optoelectron A Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Dongguan Kingsun Optoelectron A needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Dongguan Kingsun Optoelectron A is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Dongguan Kingsun Optoelectron A is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Dongguan Kingsun Optoelectron A to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dongguan Kingsun Optoelectron A needs to make to build a sustainable competitive advantage.



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