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Suzhou Jinfu New Material Co (300128) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Suzhou Jinfu New Material Co (China)


Based on various researches at Oak Spring University , Suzhou Jinfu New Material Co is operating in a macro-environment that has been destablized by – geopolitical disruptions, increasing transportation and logistics costs, wage bills are increasing, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic , challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Suzhou Jinfu New Material Co


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Suzhou Jinfu New Material Co can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Suzhou Jinfu New Material Co, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Suzhou Jinfu New Material Co operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Suzhou Jinfu New Material Co can be done for the following purposes –
1. Strategic planning of Suzhou Jinfu New Material Co
2. Improving business portfolio management of Suzhou Jinfu New Material Co
3. Assessing feasibility of the new initiative in China
4. Making a Scientific & Technical Instr. sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Suzhou Jinfu New Material Co




Strengths of Suzhou Jinfu New Material Co | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Suzhou Jinfu New Material Co are -

Diverse revenue streams

– Suzhou Jinfu New Material Co is present in almost all the verticals within the Scientific & Technical Instr. industry. This has provided Suzhou Jinfu New Material Co a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Suzhou Jinfu New Material Co has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Suzhou Jinfu New Material Co has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Suzhou Jinfu New Material Co is one of the most innovative firm in Scientific & Technical Instr. sector.

Highly skilled collaborators

– Suzhou Jinfu New Material Co has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Scientific & Technical Instr. industry. Secondly the value chain collaborators of Suzhou Jinfu New Material Co have helped the firm to develop new products and bring them quickly to the marketplace.

High switching costs

– The high switching costs that Suzhou Jinfu New Material Co has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Strong track record of project management in the Scientific & Technical Instr. industry

– Suzhou Jinfu New Material Co is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Superior customer experience

– The customer experience strategy of Suzhou Jinfu New Material Co in Scientific & Technical Instr. industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Suzhou Jinfu New Material Co is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Suzhou Jinfu New Material Co is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Suzhou Jinfu New Material Co emphasize – knowledge, initiative, and innovation.

Ability to lead change in Scientific & Technical Instr.

– Suzhou Jinfu New Material Co is one of the leading players in the Scientific & Technical Instr. industry in China. Over the years it has not only transformed the business landscape in the Scientific & Technical Instr. industry in China but also across the existing markets. The ability to lead change has enabled Suzhou Jinfu New Material Co in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Suzhou Jinfu New Material Co is one of the leading players in the Scientific & Technical Instr. industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in Scientific & Technical Instr. industry

- digital transformation varies from industry to industry. For Suzhou Jinfu New Material Co digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Suzhou Jinfu New Material Co has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Suzhou Jinfu New Material Co has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Suzhou Jinfu New Material Co to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of Suzhou Jinfu New Material Co | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Suzhou Jinfu New Material Co are -

Capital Spending Reduction

– Even during the low interest decade, Suzhou Jinfu New Material Co has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Scientific & Technical Instr. industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of Suzhou Jinfu New Material Co is dominated by functional specialists. It is not different from other players in the Scientific & Technical Instr. industry, but Suzhou Jinfu New Material Co needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Suzhou Jinfu New Material Co to focus more on services in the Scientific & Technical Instr. industry rather than just following the product oriented approach.

High cash cycle compare to competitors

Suzhou Jinfu New Material Co has a high cash cycle compare to other players in the Scientific & Technical Instr. industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High bargaining power of channel partners in Scientific & Technical Instr. industry

– because of the regulatory requirements in China, Suzhou Jinfu New Material Co is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Scientific & Technical Instr. industry.

Ability to respond to the competition

– As the decision making is very deliberative at Suzhou Jinfu New Material Co, in the dynamic environment of Scientific & Technical Instr. industry it has struggled to respond to the nimble upstart competition. Suzhou Jinfu New Material Co has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to strategic competitive environment developments

– As Suzhou Jinfu New Material Co is one of the leading players in the Scientific & Technical Instr. industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Scientific & Technical Instr. industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Suzhou Jinfu New Material Co is slow explore the new channels of communication. These new channels of communication can help Suzhou Jinfu New Material Co to provide better information regarding Scientific & Technical Instr. products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– From the outside it seems that Suzhou Jinfu New Material Co needs to have more collaboration between its sales team and marketing team. Sales professionals in the Scientific & Technical Instr. industry have deep experience in developing customer relationships. Marketing department at Suzhou Jinfu New Material Co can leverage the sales team experience to cultivate customer relationships as Suzhou Jinfu New Material Co is planning to shift buying processes online.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Suzhou Jinfu New Material Co supply chain. Even after few cautionary changes, Suzhou Jinfu New Material Co is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Suzhou Jinfu New Material Co vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of China, Suzhou Jinfu New Material Co needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the Scientific & Technical Instr. industry, Suzhou Jinfu New Material Co needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Suzhou Jinfu New Material Co Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Suzhou Jinfu New Material Co are -

Loyalty marketing

– Suzhou Jinfu New Material Co has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Using analytics as competitive advantage

– Suzhou Jinfu New Material Co has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Scientific & Technical Instr. sector. This continuous investment in analytics has enabled Suzhou Jinfu New Material Co to build a competitive advantage using analytics. The analytics driven competitive advantage can help Suzhou Jinfu New Material Co to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Manufacturing automation

– Suzhou Jinfu New Material Co can use the latest technology developments to improve its manufacturing and designing process in Scientific & Technical Instr. sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Suzhou Jinfu New Material Co can develop new processes and procedures in Scientific & Technical Instr. industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Suzhou Jinfu New Material Co can improve the customer journey of consumers in the Scientific & Technical Instr. industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Scientific & Technical Instr. industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Suzhou Jinfu New Material Co can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Suzhou Jinfu New Material Co can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Leveraging digital technologies

– Suzhou Jinfu New Material Co can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Suzhou Jinfu New Material Co can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Suzhou Jinfu New Material Co to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Scientific & Technical Instr. industry, but it has also influenced the consumer preferences. Suzhou Jinfu New Material Co can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Learning at scale

– Online learning technologies has now opened space for Suzhou Jinfu New Material Co to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Suzhou Jinfu New Material Co in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Scientific & Technical Instr. industry, and it will provide faster access to the consumers.

Creating value in data economy

– The success of analytics program of Suzhou Jinfu New Material Co has opened avenues for new revenue streams for the organization in Scientific & Technical Instr. industry. This can help Suzhou Jinfu New Material Co to build a more holistic ecosystem for Suzhou Jinfu New Material Co products in the Scientific & Technical Instr. industry by providing – data insight services, data privacy related products, data based consulting services, etc.




Threats Suzhou Jinfu New Material Co External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Suzhou Jinfu New Material Co are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Scientific & Technical Instr. industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Suzhou Jinfu New Material Co can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Suzhou Jinfu New Material Co will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Suzhou Jinfu New Material Co in the Scientific & Technical Instr. sector and impact the bottomline of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Scientific & Technical Instr. industry are lowering. It can presents Suzhou Jinfu New Material Co with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Scientific & Technical Instr. sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Suzhou Jinfu New Material Co in Scientific & Technical Instr. industry. The Scientific & Technical Instr. industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Suzhou Jinfu New Material Co business can come under increasing regulations regarding data privacy, data security, etc.

High dependence on third party suppliers

– Suzhou Jinfu New Material Co high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Environmental challenges

– Suzhou Jinfu New Material Co needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Suzhou Jinfu New Material Co can take advantage of this fund but it will also bring new competitors in the Scientific & Technical Instr. industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Suzhou Jinfu New Material Co may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Scientific & Technical Instr. sector.

Regulatory challenges

– Suzhou Jinfu New Material Co needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Scientific & Technical Instr. industry regulations.

Shortening product life cycle

– it is one of the major threat that Suzhou Jinfu New Material Co is facing in Scientific & Technical Instr. sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Suzhou Jinfu New Material Co needs to understand the core reasons impacting the Scientific & Technical Instr. industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Suzhou Jinfu New Material Co Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Suzhou Jinfu New Material Co needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Suzhou Jinfu New Material Co is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Suzhou Jinfu New Material Co is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Suzhou Jinfu New Material Co to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Suzhou Jinfu New Material Co needs to make to build a sustainable competitive advantage.



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