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Shandong Homey Aquatic Dev (600467) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Shandong Homey Aquatic Dev (China)


Based on various researches at Oak Spring University , Shandong Homey Aquatic Dev is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Shandong Homey Aquatic Dev


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Shandong Homey Aquatic Dev can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Shandong Homey Aquatic Dev, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Shandong Homey Aquatic Dev operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Shandong Homey Aquatic Dev can be done for the following purposes –
1. Strategic planning of Shandong Homey Aquatic Dev
2. Improving business portfolio management of Shandong Homey Aquatic Dev
3. Assessing feasibility of the new initiative in China
4. Making a Fish/Livestock sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Shandong Homey Aquatic Dev




Strengths of Shandong Homey Aquatic Dev | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Shandong Homey Aquatic Dev are -

Sustainable margins compare to other players in Fish/Livestock industry

– Shandong Homey Aquatic Dev has clearly differentiated products in the market place. This has enabled Shandong Homey Aquatic Dev to fetch slight price premium compare to the competitors in the Fish/Livestock industry. The sustainable margins have also helped Shandong Homey Aquatic Dev to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Shandong Homey Aquatic Dev is present in almost all the verticals within the Fish/Livestock industry. This has provided Shandong Homey Aquatic Dev a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Shandong Homey Aquatic Dev has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Fish/Livestock industry. Secondly the value chain collaborators of Shandong Homey Aquatic Dev have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Shandong Homey Aquatic Dev has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Shandong Homey Aquatic Dev staying ahead in the Fish/Livestock industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Shandong Homey Aquatic Dev has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Shandong Homey Aquatic Dev

– The covid-19 pandemic has put organizational resilience at the centre of everthing Shandong Homey Aquatic Dev does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Learning organization

- Shandong Homey Aquatic Dev is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Shandong Homey Aquatic Dev is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Shandong Homey Aquatic Dev emphasize – knowledge, initiative, and innovation.

Ability to recruit top talent

– Shandong Homey Aquatic Dev is one of the leading players in the Fish/Livestock industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Shandong Homey Aquatic Dev is one of the most innovative firm in Fish/Livestock sector.

Digital Transformation in Fish/Livestock industry

- digital transformation varies from industry to industry. For Shandong Homey Aquatic Dev digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Shandong Homey Aquatic Dev has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Shandong Homey Aquatic Dev in Fish/Livestock industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Shandong Homey Aquatic Dev are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses of Shandong Homey Aquatic Dev | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Shandong Homey Aquatic Dev are -

High operating costs

– Compare to the competitors, Shandong Homey Aquatic Dev has high operating costs in the Fish/Livestock industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Shandong Homey Aquatic Dev lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Shandong Homey Aquatic Dev has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Fish/Livestock industry using digital technology.

Slow to strategic competitive environment developments

– As Shandong Homey Aquatic Dev is one of the leading players in the Fish/Livestock industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Fish/Livestock industry in last five years.

Products dominated business model

– Even though Shandong Homey Aquatic Dev has some of the most successful models in the Fish/Livestock industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Shandong Homey Aquatic Dev should strive to include more intangible value offerings along with its core products and services.

High cash cycle compare to competitors

Shandong Homey Aquatic Dev has a high cash cycle compare to other players in the Fish/Livestock industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Employees’ less understanding of Shandong Homey Aquatic Dev strategy

– From the outside it seems that the employees of Shandong Homey Aquatic Dev don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Increasing silos among functional specialists

– The organizational structure of Shandong Homey Aquatic Dev is dominated by functional specialists. It is not different from other players in the Fish/Livestock industry, but Shandong Homey Aquatic Dev needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Shandong Homey Aquatic Dev to focus more on services in the Fish/Livestock industry rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the Fish/Livestock industry, Shandong Homey Aquatic Dev needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Shandong Homey Aquatic Dev is slow explore the new channels of communication. These new channels of communication can help Shandong Homey Aquatic Dev to provide better information regarding Fish/Livestock products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Shandong Homey Aquatic Dev has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring in Fish/Livestock industry

– The stress on hiring functional specialists at Shandong Homey Aquatic Dev has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




Shandong Homey Aquatic Dev Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Shandong Homey Aquatic Dev are -

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Shandong Homey Aquatic Dev can use these opportunities to build new business models that can help the communities that Shandong Homey Aquatic Dev operates in. Secondly it can use opportunities from government spending in Fish/Livestock sector.

Better consumer reach

– The expansion of the 5G network will help Shandong Homey Aquatic Dev to increase its market reach. Shandong Homey Aquatic Dev will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Loyalty marketing

– Shandong Homey Aquatic Dev has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions in Fish/Livestock industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Shandong Homey Aquatic Dev in the Fish/Livestock industry. Now Shandong Homey Aquatic Dev can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Shandong Homey Aquatic Dev can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Creating value in data economy

– The success of analytics program of Shandong Homey Aquatic Dev has opened avenues for new revenue streams for the organization in Fish/Livestock industry. This can help Shandong Homey Aquatic Dev to build a more holistic ecosystem for Shandong Homey Aquatic Dev products in the Fish/Livestock industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Shandong Homey Aquatic Dev in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Fish/Livestock industry, and it will provide faster access to the consumers.

Using analytics as competitive advantage

– Shandong Homey Aquatic Dev has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Fish/Livestock sector. This continuous investment in analytics has enabled Shandong Homey Aquatic Dev to build a competitive advantage using analytics. The analytics driven competitive advantage can help Shandong Homey Aquatic Dev to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Shandong Homey Aquatic Dev can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Shandong Homey Aquatic Dev to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Fish/Livestock industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Shandong Homey Aquatic Dev can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Shandong Homey Aquatic Dev can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Shandong Homey Aquatic Dev is facing challenges because of the dominance of functional experts in the organization. Shandong Homey Aquatic Dev can utilize new technology in the field of Fish/Livestock industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Fish/Livestock industry, but it has also influenced the consumer preferences. Shandong Homey Aquatic Dev can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats Shandong Homey Aquatic Dev External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Shandong Homey Aquatic Dev are -

Regulatory challenges

– Shandong Homey Aquatic Dev needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Fish/Livestock industry regulations.

Consumer confidence and its impact on Shandong Homey Aquatic Dev demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Fish/Livestock industry and other sectors.

Shortening product life cycle

– it is one of the major threat that Shandong Homey Aquatic Dev is facing in Fish/Livestock sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Shandong Homey Aquatic Dev has witnessed rapid integration of technology during Covid-19 in the Fish/Livestock industry. As one of the leading players in the industry, Shandong Homey Aquatic Dev needs to keep up with the evolution of technology in the Fish/Livestock sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Shandong Homey Aquatic Dev can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Shandong Homey Aquatic Dev prominent markets.

Easy access to finance

– Easy access to finance in Fish/Livestock industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Shandong Homey Aquatic Dev can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Shandong Homey Aquatic Dev business can come under increasing regulations regarding data privacy, data security, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Shandong Homey Aquatic Dev in Fish/Livestock industry. The Fish/Livestock industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Shandong Homey Aquatic Dev can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Fish/Livestock industry.

Environmental challenges

– Shandong Homey Aquatic Dev needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Shandong Homey Aquatic Dev can take advantage of this fund but it will also bring new competitors in the Fish/Livestock industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Shandong Homey Aquatic Dev in the Fish/Livestock sector and impact the bottomline of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Shandong Homey Aquatic Dev high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Shandong Homey Aquatic Dev Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Shandong Homey Aquatic Dev needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Shandong Homey Aquatic Dev is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Shandong Homey Aquatic Dev is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Shandong Homey Aquatic Dev to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Shandong Homey Aquatic Dev needs to make to build a sustainable competitive advantage.



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