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Changzhou Tenglong Auto Parts (603158) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Changzhou Tenglong Auto Parts (China)


Based on various researches at Oak Spring University , Changzhou Tenglong Auto Parts is operating in a macro-environment that has been destablized by – increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, supply chains are disrupted by pandemic , increasing energy prices, customer relationship management is fast transforming because of increasing concerns over data privacy, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Changzhou Tenglong Auto Parts


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Changzhou Tenglong Auto Parts can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Changzhou Tenglong Auto Parts, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Changzhou Tenglong Auto Parts operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Changzhou Tenglong Auto Parts can be done for the following purposes –
1. Strategic planning of Changzhou Tenglong Auto Parts
2. Improving business portfolio management of Changzhou Tenglong Auto Parts
3. Assessing feasibility of the new initiative in China
4. Making a Auto & Truck Parts sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Changzhou Tenglong Auto Parts




Strengths of Changzhou Tenglong Auto Parts | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Changzhou Tenglong Auto Parts are -

High switching costs

– The high switching costs that Changzhou Tenglong Auto Parts has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Strong track record of project management in the Auto & Truck Parts industry

– Changzhou Tenglong Auto Parts is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Digital Transformation in Auto & Truck Parts industry

- digital transformation varies from industry to industry. For Changzhou Tenglong Auto Parts digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Changzhou Tenglong Auto Parts has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Changzhou Tenglong Auto Parts in Auto & Truck Parts industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Changzhou Tenglong Auto Parts is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Changzhou Tenglong Auto Parts is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Changzhou Tenglong Auto Parts emphasize – knowledge, initiative, and innovation.

Analytics focus

– Changzhou Tenglong Auto Parts is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Auto & Truck Parts industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Changzhou Tenglong Auto Parts in the Consumer Cyclical sector have low bargaining power. Changzhou Tenglong Auto Parts has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Changzhou Tenglong Auto Parts to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Changzhou Tenglong Auto Parts is present in almost all the verticals within the Auto & Truck Parts industry. This has provided Changzhou Tenglong Auto Parts a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Effective Research and Development (R&D)

– Changzhou Tenglong Auto Parts has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Changzhou Tenglong Auto Parts staying ahead in the Auto & Truck Parts industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Changzhou Tenglong Auto Parts is one of the most innovative firm in Auto & Truck Parts sector.

Highly skilled collaborators

– Changzhou Tenglong Auto Parts has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Auto & Truck Parts industry. Secondly the value chain collaborators of Changzhou Tenglong Auto Parts have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Changzhou Tenglong Auto Parts is one of the leading players in the Auto & Truck Parts industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses of Changzhou Tenglong Auto Parts | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Changzhou Tenglong Auto Parts are -

Employees’ less understanding of Changzhou Tenglong Auto Parts strategy

– From the outside it seems that the employees of Changzhou Tenglong Auto Parts don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Need for greater diversity

– Changzhou Tenglong Auto Parts has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Changzhou Tenglong Auto Parts supply chain. Even after few cautionary changes, Changzhou Tenglong Auto Parts is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Changzhou Tenglong Auto Parts vulnerable to further global disruptions in South East Asia.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Changzhou Tenglong Auto Parts is slow explore the new channels of communication. These new channels of communication can help Changzhou Tenglong Auto Parts to provide better information regarding Auto & Truck Parts products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Changzhou Tenglong Auto Parts has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High operating costs

– Compare to the competitors, Changzhou Tenglong Auto Parts has high operating costs in the Auto & Truck Parts industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Changzhou Tenglong Auto Parts lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Changzhou Tenglong Auto Parts has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Auto & Truck Parts industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of Changzhou Tenglong Auto Parts is dominated by functional specialists. It is not different from other players in the Auto & Truck Parts industry, but Changzhou Tenglong Auto Parts needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Changzhou Tenglong Auto Parts to focus more on services in the Auto & Truck Parts industry rather than just following the product oriented approach.

Skills based hiring in Auto & Truck Parts industry

– The stress on hiring functional specialists at Changzhou Tenglong Auto Parts has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Compensation and incentives

– The revenue per employee of Changzhou Tenglong Auto Parts is just above the Auto & Truck Parts industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow decision making process

– As mentioned earlier in the report, Changzhou Tenglong Auto Parts has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Auto & Truck Parts industry over the last five years. Changzhou Tenglong Auto Parts even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Changzhou Tenglong Auto Parts Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Changzhou Tenglong Auto Parts are -

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Auto & Truck Parts industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Changzhou Tenglong Auto Parts can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Changzhou Tenglong Auto Parts can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Better consumer reach

– The expansion of the 5G network will help Changzhou Tenglong Auto Parts to increase its market reach. Changzhou Tenglong Auto Parts will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions in Auto & Truck Parts industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Changzhou Tenglong Auto Parts in the Auto & Truck Parts industry. Now Changzhou Tenglong Auto Parts can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Changzhou Tenglong Auto Parts can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Creating value in data economy

– The success of analytics program of Changzhou Tenglong Auto Parts has opened avenues for new revenue streams for the organization in Auto & Truck Parts industry. This can help Changzhou Tenglong Auto Parts to build a more holistic ecosystem for Changzhou Tenglong Auto Parts products in the Auto & Truck Parts industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Changzhou Tenglong Auto Parts can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Auto & Truck Parts industry.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Changzhou Tenglong Auto Parts can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Changzhou Tenglong Auto Parts to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Changzhou Tenglong Auto Parts can develop new processes and procedures in Auto & Truck Parts industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Leveraging digital technologies

– Changzhou Tenglong Auto Parts can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Changzhou Tenglong Auto Parts can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Changzhou Tenglong Auto Parts to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Changzhou Tenglong Auto Parts to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Changzhou Tenglong Auto Parts in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Auto & Truck Parts industry, and it will provide faster access to the consumers.

Buying journey improvements

– Changzhou Tenglong Auto Parts can improve the customer journey of consumers in the Auto & Truck Parts industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Changzhou Tenglong Auto Parts External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Changzhou Tenglong Auto Parts are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Changzhou Tenglong Auto Parts needs to understand the core reasons impacting the Auto & Truck Parts industry. This will help it in building a better workplace.

Regulatory challenges

– Changzhou Tenglong Auto Parts needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Auto & Truck Parts industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Auto & Truck Parts industry are lowering. It can presents Changzhou Tenglong Auto Parts with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Auto & Truck Parts sector.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Changzhou Tenglong Auto Parts can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Changzhou Tenglong Auto Parts prominent markets.

Environmental challenges

– Changzhou Tenglong Auto Parts needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Changzhou Tenglong Auto Parts can take advantage of this fund but it will also bring new competitors in the Auto & Truck Parts industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Changzhou Tenglong Auto Parts in the Auto & Truck Parts sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Changzhou Tenglong Auto Parts may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Auto & Truck Parts sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Changzhou Tenglong Auto Parts in Auto & Truck Parts industry. The Auto & Truck Parts industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Changzhou Tenglong Auto Parts.

Shortening product life cycle

– it is one of the major threat that Changzhou Tenglong Auto Parts is facing in Auto & Truck Parts sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Changzhou Tenglong Auto Parts demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Auto & Truck Parts industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Changzhou Tenglong Auto Parts business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Changzhou Tenglong Auto Parts Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Changzhou Tenglong Auto Parts needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Changzhou Tenglong Auto Parts is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Changzhou Tenglong Auto Parts is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Changzhou Tenglong Auto Parts to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Changzhou Tenglong Auto Parts needs to make to build a sustainable competitive advantage.



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