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Shanghai Yaoji Playing Card A (2605) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Shanghai Yaoji Playing Card A (China)


Based on various researches at Oak Spring University , Shanghai Yaoji Playing Card A is operating in a macro-environment that has been destablized by – increasing commodity prices, there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, increasing household debt because of falling income levels, wage bills are increasing, increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Shanghai Yaoji Playing Card A


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Shanghai Yaoji Playing Card A can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Shanghai Yaoji Playing Card A, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Shanghai Yaoji Playing Card A operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Shanghai Yaoji Playing Card A can be done for the following purposes –
1. Strategic planning of Shanghai Yaoji Playing Card A
2. Improving business portfolio management of Shanghai Yaoji Playing Card A
3. Assessing feasibility of the new initiative in China
4. Making a Casinos & Gaming sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Shanghai Yaoji Playing Card A




Strengths of Shanghai Yaoji Playing Card A | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Shanghai Yaoji Playing Card A are -

Effective Research and Development (R&D)

– Shanghai Yaoji Playing Card A has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Shanghai Yaoji Playing Card A staying ahead in the Casinos & Gaming industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Casinos & Gaming industry

- digital transformation varies from industry to industry. For Shanghai Yaoji Playing Card A digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Shanghai Yaoji Playing Card A has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Shanghai Yaoji Playing Card A has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Shanghai Yaoji Playing Card A to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Casinos & Gaming industry

– Shanghai Yaoji Playing Card A has clearly differentiated products in the market place. This has enabled Shanghai Yaoji Playing Card A to fetch slight price premium compare to the competitors in the Casinos & Gaming industry. The sustainable margins have also helped Shanghai Yaoji Playing Card A to invest into research and development (R&D) and innovation.

Innovation driven organization

– Shanghai Yaoji Playing Card A is one of the most innovative firm in Casinos & Gaming sector.

Learning organization

- Shanghai Yaoji Playing Card A is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Shanghai Yaoji Playing Card A is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Shanghai Yaoji Playing Card A emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Shanghai Yaoji Playing Card A has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy of Shanghai Yaoji Playing Card A comprises – understanding the underlying the factors in the Casinos & Gaming industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Shanghai Yaoji Playing Card A has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Shanghai Yaoji Playing Card A has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Casinos & Gaming industry. Secondly the value chain collaborators of Shanghai Yaoji Playing Card A have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Casinos & Gaming

– Shanghai Yaoji Playing Card A is one of the leading players in the Casinos & Gaming industry in China. Over the years it has not only transformed the business landscape in the Casinos & Gaming industry in China but also across the existing markets. The ability to lead change has enabled Shanghai Yaoji Playing Card A in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Shanghai Yaoji Playing Card A in Casinos & Gaming industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses of Shanghai Yaoji Playing Card A | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Shanghai Yaoji Playing Card A are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Shanghai Yaoji Playing Card A supply chain. Even after few cautionary changes, Shanghai Yaoji Playing Card A is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Shanghai Yaoji Playing Card A vulnerable to further global disruptions in South East Asia.

High cash cycle compare to competitors

Shanghai Yaoji Playing Card A has a high cash cycle compare to other players in the Casinos & Gaming industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High bargaining power of channel partners in Casinos & Gaming industry

– because of the regulatory requirements in China, Shanghai Yaoji Playing Card A is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Casinos & Gaming industry.

Low market penetration in new markets

– Outside its home market of China, Shanghai Yaoji Playing Card A needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ less understanding of Shanghai Yaoji Playing Card A strategy

– From the outside it seems that the employees of Shanghai Yaoji Playing Card A don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Interest costs

– Compare to the competition, Shanghai Yaoji Playing Card A has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– From the 10K / annual statement of Shanghai Yaoji Playing Card A, it seems that company is thinking out the frontier risks that can impact Casinos & Gaming industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Shanghai Yaoji Playing Card A is slow explore the new channels of communication. These new channels of communication can help Shanghai Yaoji Playing Card A to provide better information regarding Casinos & Gaming products and services. It can also build an online community to further reach out to potential customers.

Ability to respond to the competition

– As the decision making is very deliberative at Shanghai Yaoji Playing Card A, in the dynamic environment of Casinos & Gaming industry it has struggled to respond to the nimble upstart competition. Shanghai Yaoji Playing Card A has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring in Casinos & Gaming industry

– The stress on hiring functional specialists at Shanghai Yaoji Playing Card A has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Shanghai Yaoji Playing Card A is dominated by functional specialists. It is not different from other players in the Casinos & Gaming industry, but Shanghai Yaoji Playing Card A needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Shanghai Yaoji Playing Card A to focus more on services in the Casinos & Gaming industry rather than just following the product oriented approach.




Shanghai Yaoji Playing Card A Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Shanghai Yaoji Playing Card A are -

Loyalty marketing

– Shanghai Yaoji Playing Card A has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Shanghai Yaoji Playing Card A is facing challenges because of the dominance of functional experts in the organization. Shanghai Yaoji Playing Card A can utilize new technology in the field of Casinos & Gaming industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Building a culture of innovation

– managers at Shanghai Yaoji Playing Card A can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Casinos & Gaming industry.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Shanghai Yaoji Playing Card A to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Shanghai Yaoji Playing Card A can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Shanghai Yaoji Playing Card A to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Shanghai Yaoji Playing Card A in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Casinos & Gaming industry, and it will provide faster access to the consumers.

Creating value in data economy

– The success of analytics program of Shanghai Yaoji Playing Card A has opened avenues for new revenue streams for the organization in Casinos & Gaming industry. This can help Shanghai Yaoji Playing Card A to build a more holistic ecosystem for Shanghai Yaoji Playing Card A products in the Casinos & Gaming industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Casinos & Gaming industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Shanghai Yaoji Playing Card A can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Shanghai Yaoji Playing Card A can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Shanghai Yaoji Playing Card A to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Shanghai Yaoji Playing Card A can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Shanghai Yaoji Playing Card A can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Shanghai Yaoji Playing Card A to increase its market reach. Shanghai Yaoji Playing Card A will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– Shanghai Yaoji Playing Card A has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Casinos & Gaming sector. This continuous investment in analytics has enabled Shanghai Yaoji Playing Card A to build a competitive advantage using analytics. The analytics driven competitive advantage can help Shanghai Yaoji Playing Card A to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Shanghai Yaoji Playing Card A External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Shanghai Yaoji Playing Card A are -

Increasing wage structure of Shanghai Yaoji Playing Card A

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Shanghai Yaoji Playing Card A.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Shanghai Yaoji Playing Card A can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Shanghai Yaoji Playing Card A prominent markets.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Shanghai Yaoji Playing Card A.

Technology acceleration in Forth Industrial Revolution

– Shanghai Yaoji Playing Card A has witnessed rapid integration of technology during Covid-19 in the Casinos & Gaming industry. As one of the leading players in the industry, Shanghai Yaoji Playing Card A needs to keep up with the evolution of technology in the Casinos & Gaming sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Environmental challenges

– Shanghai Yaoji Playing Card A needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Shanghai Yaoji Playing Card A can take advantage of this fund but it will also bring new competitors in the Casinos & Gaming industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Shanghai Yaoji Playing Card A in Casinos & Gaming industry. The Casinos & Gaming industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Casinos & Gaming industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Shanghai Yaoji Playing Card A can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Shanghai Yaoji Playing Card A may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Casinos & Gaming sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Shanghai Yaoji Playing Card A is facing in Casinos & Gaming sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Casinos & Gaming industry are lowering. It can presents Shanghai Yaoji Playing Card A with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Casinos & Gaming sector.

Consumer confidence and its impact on Shanghai Yaoji Playing Card A demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Casinos & Gaming industry and other sectors.

Stagnating economy with rate increase

– Shanghai Yaoji Playing Card A can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Casinos & Gaming industry.




Weighted SWOT Analysis of Shanghai Yaoji Playing Card A Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Shanghai Yaoji Playing Card A needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Shanghai Yaoji Playing Card A is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Shanghai Yaoji Playing Card A is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Shanghai Yaoji Playing Card A to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Shanghai Yaoji Playing Card A needs to make to build a sustainable competitive advantage.



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