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XiAn Dagang Road Machinery Co (300103) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for XiAn Dagang Road Machinery Co (China)


Based on various researches at Oak Spring University , XiAn Dagang Road Machinery Co is operating in a macro-environment that has been destablized by – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, technology disruption, there is increasing trade war between United States & China, increasing household debt because of falling income levels, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of XiAn Dagang Road Machinery Co


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that XiAn Dagang Road Machinery Co can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the XiAn Dagang Road Machinery Co, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which XiAn Dagang Road Machinery Co operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of XiAn Dagang Road Machinery Co can be done for the following purposes –
1. Strategic planning of XiAn Dagang Road Machinery Co
2. Improving business portfolio management of XiAn Dagang Road Machinery Co
3. Assessing feasibility of the new initiative in China
4. Making a Constr. & Agric. Machinery sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of XiAn Dagang Road Machinery Co




Strengths of XiAn Dagang Road Machinery Co | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of XiAn Dagang Road Machinery Co are -

High switching costs

– The high switching costs that XiAn Dagang Road Machinery Co has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Innovation driven organization

– XiAn Dagang Road Machinery Co is one of the most innovative firm in Constr. & Agric. Machinery sector.

Learning organization

- XiAn Dagang Road Machinery Co is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at XiAn Dagang Road Machinery Co is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at XiAn Dagang Road Machinery Co emphasize – knowledge, initiative, and innovation.

Effective Research and Development (R&D)

– XiAn Dagang Road Machinery Co has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – XiAn Dagang Road Machinery Co staying ahead in the Constr. & Agric. Machinery industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– XiAn Dagang Road Machinery Co is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Constr. & Agric. Machinery industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– XiAn Dagang Road Machinery Co has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Constr. & Agric. Machinery industry. Secondly the value chain collaborators of XiAn Dagang Road Machinery Co have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Constr. & Agric. Machinery

– XiAn Dagang Road Machinery Co is one of the leading players in the Constr. & Agric. Machinery industry in China. Over the years it has not only transformed the business landscape in the Constr. & Agric. Machinery industry in China but also across the existing markets. The ability to lead change has enabled XiAn Dagang Road Machinery Co in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of XiAn Dagang Road Machinery Co in the Capital Goods sector have low bargaining power. XiAn Dagang Road Machinery Co has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps XiAn Dagang Road Machinery Co to manage not only supply disruptions but also source products at highly competitive prices.

Successful track record of launching new products

– XiAn Dagang Road Machinery Co has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. XiAn Dagang Road Machinery Co has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Diverse revenue streams

– XiAn Dagang Road Machinery Co is present in almost all the verticals within the Constr. & Agric. Machinery industry. This has provided XiAn Dagang Road Machinery Co a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to recruit top talent

– XiAn Dagang Road Machinery Co is one of the leading players in the Constr. & Agric. Machinery industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in Constr. & Agric. Machinery industry

- digital transformation varies from industry to industry. For XiAn Dagang Road Machinery Co digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. XiAn Dagang Road Machinery Co has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses of XiAn Dagang Road Machinery Co | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of XiAn Dagang Road Machinery Co are -

Slow decision making process

– As mentioned earlier in the report, XiAn Dagang Road Machinery Co has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Constr. & Agric. Machinery industry over the last five years. XiAn Dagang Road Machinery Co even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Capital Spending Reduction

– Even during the low interest decade, XiAn Dagang Road Machinery Co has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Constr. & Agric. Machinery industry using digital technology.

Aligning sales with marketing

– From the outside it seems that XiAn Dagang Road Machinery Co needs to have more collaboration between its sales team and marketing team. Sales professionals in the Constr. & Agric. Machinery industry have deep experience in developing customer relationships. Marketing department at XiAn Dagang Road Machinery Co can leverage the sales team experience to cultivate customer relationships as XiAn Dagang Road Machinery Co is planning to shift buying processes online.

Need for greater diversity

– XiAn Dagang Road Machinery Co has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Low market penetration in new markets

– Outside its home market of China, XiAn Dagang Road Machinery Co needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee of XiAn Dagang Road Machinery Co is just above the Constr. & Agric. Machinery industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

No frontier risks strategy

– From the 10K / annual statement of XiAn Dagang Road Machinery Co, it seems that company is thinking out the frontier risks that can impact Constr. & Agric. Machinery industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Lack of clear differentiation of XiAn Dagang Road Machinery Co products

– To increase the profitability and margins on the products, XiAn Dagang Road Machinery Co needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As XiAn Dagang Road Machinery Co is one of the leading players in the Constr. & Agric. Machinery industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Constr. & Agric. Machinery industry in last five years.

Products dominated business model

– Even though XiAn Dagang Road Machinery Co has some of the most successful models in the Constr. & Agric. Machinery industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. XiAn Dagang Road Machinery Co should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners in Constr. & Agric. Machinery industry

– because of the regulatory requirements in China, XiAn Dagang Road Machinery Co is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Constr. & Agric. Machinery industry.




XiAn Dagang Road Machinery Co Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of XiAn Dagang Road Machinery Co are -

Using analytics as competitive advantage

– XiAn Dagang Road Machinery Co has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Constr. & Agric. Machinery sector. This continuous investment in analytics has enabled XiAn Dagang Road Machinery Co to build a competitive advantage using analytics. The analytics driven competitive advantage can help XiAn Dagang Road Machinery Co to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Constr. & Agric. Machinery industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. XiAn Dagang Road Machinery Co can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. XiAn Dagang Road Machinery Co can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Leveraging digital technologies

– XiAn Dagang Road Machinery Co can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. XiAn Dagang Road Machinery Co can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, XiAn Dagang Road Machinery Co can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help XiAn Dagang Road Machinery Co to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, XiAn Dagang Road Machinery Co is facing challenges because of the dominance of functional experts in the organization. XiAn Dagang Road Machinery Co can utilize new technology in the field of Constr. & Agric. Machinery industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help XiAn Dagang Road Machinery Co to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of XiAn Dagang Road Machinery Co has opened avenues for new revenue streams for the organization in Constr. & Agric. Machinery industry. This can help XiAn Dagang Road Machinery Co to build a more holistic ecosystem for XiAn Dagang Road Machinery Co products in the Constr. & Agric. Machinery industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions in Constr. & Agric. Machinery industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for XiAn Dagang Road Machinery Co in the Constr. & Agric. Machinery industry. Now XiAn Dagang Road Machinery Co can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects XiAn Dagang Road Machinery Co can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Developing new processes and practices

– XiAn Dagang Road Machinery Co can develop new processes and procedures in Constr. & Agric. Machinery industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at XiAn Dagang Road Machinery Co can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Constr. & Agric. Machinery industry.

Manufacturing automation

– XiAn Dagang Road Machinery Co can use the latest technology developments to improve its manufacturing and designing process in Constr. & Agric. Machinery sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats XiAn Dagang Road Machinery Co External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of XiAn Dagang Road Machinery Co are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for XiAn Dagang Road Machinery Co in the Constr. & Agric. Machinery sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. XiAn Dagang Road Machinery Co needs to understand the core reasons impacting the Constr. & Agric. Machinery industry. This will help it in building a better workplace.

Increasing wage structure of XiAn Dagang Road Machinery Co

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of XiAn Dagang Road Machinery Co.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of XiAn Dagang Road Machinery Co business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Constr. & Agric. Machinery industry are lowering. It can presents XiAn Dagang Road Machinery Co with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Constr. & Agric. Machinery sector.

Regulatory challenges

– XiAn Dagang Road Machinery Co needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Constr. & Agric. Machinery industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that XiAn Dagang Road Machinery Co is facing in Constr. & Agric. Machinery sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for XiAn Dagang Road Machinery Co in Constr. & Agric. Machinery industry. The Constr. & Agric. Machinery industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, XiAn Dagang Road Machinery Co may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Constr. & Agric. Machinery sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of XiAn Dagang Road Machinery Co.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, XiAn Dagang Road Machinery Co can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate XiAn Dagang Road Machinery Co prominent markets.

Easy access to finance

– Easy access to finance in Constr. & Agric. Machinery industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. XiAn Dagang Road Machinery Co can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of XiAn Dagang Road Machinery Co Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at XiAn Dagang Road Machinery Co needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of XiAn Dagang Road Machinery Co is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of XiAn Dagang Road Machinery Co is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of XiAn Dagang Road Machinery Co to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that XiAn Dagang Road Machinery Co needs to make to build a sustainable competitive advantage.



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