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Zhejiang Zhengyuan Zhihui Tech (300645) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Zhejiang Zhengyuan Zhihui Tech (China)


Based on various researches at Oak Spring University , Zhejiang Zhengyuan Zhihui Tech is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, geopolitical disruptions, increasing commodity prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Zhejiang Zhengyuan Zhihui Tech


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Zhejiang Zhengyuan Zhihui Tech can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Zhejiang Zhengyuan Zhihui Tech, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Zhejiang Zhengyuan Zhihui Tech operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Zhejiang Zhengyuan Zhihui Tech can be done for the following purposes –
1. Strategic planning of Zhejiang Zhengyuan Zhihui Tech
2. Improving business portfolio management of Zhejiang Zhengyuan Zhihui Tech
3. Assessing feasibility of the new initiative in China
4. Making a Semiconductors sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Zhejiang Zhengyuan Zhihui Tech




Strengths of Zhejiang Zhengyuan Zhihui Tech | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Zhejiang Zhengyuan Zhihui Tech are -

Ability to lead change in Semiconductors

– Zhejiang Zhengyuan Zhihui Tech is one of the leading players in the Semiconductors industry in China. Over the years it has not only transformed the business landscape in the Semiconductors industry in China but also across the existing markets. The ability to lead change has enabled Zhejiang Zhengyuan Zhihui Tech in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Organizational Resilience of Zhejiang Zhengyuan Zhihui Tech

– The covid-19 pandemic has put organizational resilience at the centre of everthing Zhejiang Zhengyuan Zhihui Tech does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Learning organization

- Zhejiang Zhengyuan Zhihui Tech is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Zhejiang Zhengyuan Zhihui Tech is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Zhejiang Zhengyuan Zhihui Tech emphasize – knowledge, initiative, and innovation.

High brand equity

– Zhejiang Zhengyuan Zhihui Tech has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Zhejiang Zhengyuan Zhihui Tech to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy of Zhejiang Zhengyuan Zhihui Tech comprises – understanding the underlying the factors in the Semiconductors industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Digital Transformation in Semiconductors industry

- digital transformation varies from industry to industry. For Zhejiang Zhengyuan Zhihui Tech digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Zhejiang Zhengyuan Zhihui Tech has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Training and development

– Zhejiang Zhengyuan Zhihui Tech has one of the best training and development program in Technology industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Zhejiang Zhengyuan Zhihui Tech in Semiconductors industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management in the Semiconductors industry

– Zhejiang Zhengyuan Zhihui Tech is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Zhejiang Zhengyuan Zhihui Tech has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Zhejiang Zhengyuan Zhihui Tech has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Diverse revenue streams

– Zhejiang Zhengyuan Zhihui Tech is present in almost all the verticals within the Semiconductors industry. This has provided Zhejiang Zhengyuan Zhihui Tech a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– Zhejiang Zhengyuan Zhihui Tech is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Semiconductors industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses of Zhejiang Zhengyuan Zhihui Tech | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Zhejiang Zhengyuan Zhihui Tech are -

High dependence on Zhejiang Zhengyuan Zhihui Tech ‘s star products

– The top 2 products and services of Zhejiang Zhengyuan Zhihui Tech still accounts for major business revenue. This dependence on star products in Semiconductors industry has resulted into insufficient focus on developing new products, even though Zhejiang Zhengyuan Zhihui Tech has relatively successful track record of launching new products.

High cash cycle compare to competitors

Zhejiang Zhengyuan Zhihui Tech has a high cash cycle compare to other players in the Semiconductors industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Ability to respond to the competition

– As the decision making is very deliberative at Zhejiang Zhengyuan Zhihui Tech, in the dynamic environment of Semiconductors industry it has struggled to respond to the nimble upstart competition. Zhejiang Zhengyuan Zhihui Tech has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Interest costs

– Compare to the competition, Zhejiang Zhengyuan Zhihui Tech has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring in Semiconductors industry

– The stress on hiring functional specialists at Zhejiang Zhengyuan Zhihui Tech has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– From the outside it seems that Zhejiang Zhengyuan Zhihui Tech needs to have more collaboration between its sales team and marketing team. Sales professionals in the Semiconductors industry have deep experience in developing customer relationships. Marketing department at Zhejiang Zhengyuan Zhihui Tech can leverage the sales team experience to cultivate customer relationships as Zhejiang Zhengyuan Zhihui Tech is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of China, Zhejiang Zhengyuan Zhihui Tech needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Lack of clear differentiation of Zhejiang Zhengyuan Zhihui Tech products

– To increase the profitability and margins on the products, Zhejiang Zhengyuan Zhihui Tech needs to provide more differentiated products than what it is currently offering in the marketplace.

High bargaining power of channel partners in Semiconductors industry

– because of the regulatory requirements in China, Zhejiang Zhengyuan Zhihui Tech is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Semiconductors industry.

No frontier risks strategy

– From the 10K / annual statement of Zhejiang Zhengyuan Zhihui Tech, it seems that company is thinking out the frontier risks that can impact Semiconductors industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Need for greater diversity

– Zhejiang Zhengyuan Zhihui Tech has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Zhejiang Zhengyuan Zhihui Tech Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Zhejiang Zhengyuan Zhihui Tech are -

Use of Bitcoin and other crypto currencies for transactions in Semiconductors industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Zhejiang Zhengyuan Zhihui Tech in the Semiconductors industry. Now Zhejiang Zhengyuan Zhihui Tech can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Zhejiang Zhengyuan Zhihui Tech can improve the customer journey of consumers in the Semiconductors industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Using analytics as competitive advantage

– Zhejiang Zhengyuan Zhihui Tech has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Semiconductors sector. This continuous investment in analytics has enabled Zhejiang Zhengyuan Zhihui Tech to build a competitive advantage using analytics. The analytics driven competitive advantage can help Zhejiang Zhengyuan Zhihui Tech to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Zhejiang Zhengyuan Zhihui Tech can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Zhejiang Zhengyuan Zhihui Tech to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Zhejiang Zhengyuan Zhihui Tech has opened avenues for new revenue streams for the organization in Semiconductors industry. This can help Zhejiang Zhengyuan Zhihui Tech to build a more holistic ecosystem for Zhejiang Zhengyuan Zhihui Tech products in the Semiconductors industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Zhejiang Zhengyuan Zhihui Tech can use the latest technology developments to improve its manufacturing and designing process in Semiconductors sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Zhejiang Zhengyuan Zhihui Tech can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Zhejiang Zhengyuan Zhihui Tech can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Zhejiang Zhengyuan Zhihui Tech to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Zhejiang Zhengyuan Zhihui Tech to increase its market reach. Zhejiang Zhengyuan Zhihui Tech will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Zhejiang Zhengyuan Zhihui Tech is facing challenges because of the dominance of functional experts in the organization. Zhejiang Zhengyuan Zhihui Tech can utilize new technology in the field of Semiconductors industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Zhejiang Zhengyuan Zhihui Tech in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Semiconductors industry, and it will provide faster access to the consumers.

Loyalty marketing

– Zhejiang Zhengyuan Zhihui Tech has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Zhejiang Zhengyuan Zhihui Tech External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Zhejiang Zhengyuan Zhihui Tech are -

Environmental challenges

– Zhejiang Zhengyuan Zhihui Tech needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Zhejiang Zhengyuan Zhihui Tech can take advantage of this fund but it will also bring new competitors in the Semiconductors industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Zhejiang Zhengyuan Zhihui Tech can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Zhejiang Zhengyuan Zhihui Tech prominent markets.

Regulatory challenges

– Zhejiang Zhengyuan Zhihui Tech needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Semiconductors industry regulations.

High dependence on third party suppliers

– Zhejiang Zhengyuan Zhihui Tech high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of Zhejiang Zhengyuan Zhihui Tech

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Zhejiang Zhengyuan Zhihui Tech.

Shortening product life cycle

– it is one of the major threat that Zhejiang Zhengyuan Zhihui Tech is facing in Semiconductors sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Zhejiang Zhengyuan Zhihui Tech will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Stagnating economy with rate increase

– Zhejiang Zhengyuan Zhihui Tech can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Semiconductors industry.

Easy access to finance

– Easy access to finance in Semiconductors industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Zhejiang Zhengyuan Zhihui Tech can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Zhejiang Zhengyuan Zhihui Tech needs to understand the core reasons impacting the Semiconductors industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Zhejiang Zhengyuan Zhihui Tech may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Semiconductors sector.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Semiconductors industry are lowering. It can presents Zhejiang Zhengyuan Zhihui Tech with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Semiconductors sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.




Weighted SWOT Analysis of Zhejiang Zhengyuan Zhihui Tech Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Zhejiang Zhengyuan Zhihui Tech needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Zhejiang Zhengyuan Zhihui Tech is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Zhejiang Zhengyuan Zhihui Tech is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Zhejiang Zhengyuan Zhihui Tech to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Zhejiang Zhengyuan Zhihui Tech needs to make to build a sustainable competitive advantage.



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