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Suzhou Yangtze New Materials (2652) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Suzhou Yangtze New Materials (China)


Based on various researches at Oak Spring University , Suzhou Yangtze New Materials is operating in a macro-environment that has been destablized by – wage bills are increasing, supply chains are disrupted by pandemic , talent flight as more people leaving formal jobs, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, there is backlash against globalization, geopolitical disruptions, increasing energy prices, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Suzhou Yangtze New Materials


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Suzhou Yangtze New Materials can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Suzhou Yangtze New Materials, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Suzhou Yangtze New Materials operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Suzhou Yangtze New Materials can be done for the following purposes –
1. Strategic planning of Suzhou Yangtze New Materials
2. Improving business portfolio management of Suzhou Yangtze New Materials
3. Assessing feasibility of the new initiative in China
4. Making a Containers & Packaging sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Suzhou Yangtze New Materials




Strengths of Suzhou Yangtze New Materials | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Suzhou Yangtze New Materials are -

Organizational Resilience of Suzhou Yangtze New Materials

– The covid-19 pandemic has put organizational resilience at the centre of everthing Suzhou Yangtze New Materials does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Suzhou Yangtze New Materials has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Suzhou Yangtze New Materials staying ahead in the Containers & Packaging industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– Suzhou Yangtze New Materials is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Containers & Packaging industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management in the Containers & Packaging industry

– Suzhou Yangtze New Materials is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Containers & Packaging industry

– Suzhou Yangtze New Materials has clearly differentiated products in the market place. This has enabled Suzhou Yangtze New Materials to fetch slight price premium compare to the competitors in the Containers & Packaging industry. The sustainable margins have also helped Suzhou Yangtze New Materials to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Suzhou Yangtze New Materials has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Containers & Packaging industry. Secondly the value chain collaborators of Suzhou Yangtze New Materials have helped the firm to develop new products and bring them quickly to the marketplace.

Digital Transformation in Containers & Packaging industry

- digital transformation varies from industry to industry. For Suzhou Yangtze New Materials digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Suzhou Yangtze New Materials has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Suzhou Yangtze New Materials is one of the most innovative firm in Containers & Packaging sector.

Superior customer experience

– The customer experience strategy of Suzhou Yangtze New Materials in Containers & Packaging industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Suzhou Yangtze New Materials has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Suzhou Yangtze New Materials has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High switching costs

– The high switching costs that Suzhou Yangtze New Materials has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy of Suzhou Yangtze New Materials comprises – understanding the underlying the factors in the Containers & Packaging industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Suzhou Yangtze New Materials | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Suzhou Yangtze New Materials are -

Compensation and incentives

– The revenue per employee of Suzhou Yangtze New Materials is just above the Containers & Packaging industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Skills based hiring in Containers & Packaging industry

– The stress on hiring functional specialists at Suzhou Yangtze New Materials has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Suzhou Yangtze New Materials is dominated by functional specialists. It is not different from other players in the Containers & Packaging industry, but Suzhou Yangtze New Materials needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Suzhou Yangtze New Materials to focus more on services in the Containers & Packaging industry rather than just following the product oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Suzhou Yangtze New Materials has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Containers & Packaging industry using digital technology.

High operating costs

– Compare to the competitors, Suzhou Yangtze New Materials has high operating costs in the Containers & Packaging industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Suzhou Yangtze New Materials lucrative customers.

Lack of clear differentiation of Suzhou Yangtze New Materials products

– To increase the profitability and margins on the products, Suzhou Yangtze New Materials needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Suzhou Yangtze New Materials has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of China, Suzhou Yangtze New Materials needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the Containers & Packaging industry, Suzhou Yangtze New Materials needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

No frontier risks strategy

– From the 10K / annual statement of Suzhou Yangtze New Materials, it seems that company is thinking out the frontier risks that can impact Containers & Packaging industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Suzhou Yangtze New Materials is slow explore the new channels of communication. These new channels of communication can help Suzhou Yangtze New Materials to provide better information regarding Containers & Packaging products and services. It can also build an online community to further reach out to potential customers.




Suzhou Yangtze New Materials Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Suzhou Yangtze New Materials are -

Leveraging digital technologies

– Suzhou Yangtze New Materials can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Suzhou Yangtze New Materials to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Suzhou Yangtze New Materials to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Suzhou Yangtze New Materials in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Containers & Packaging industry, and it will provide faster access to the consumers.

Building a culture of innovation

– managers at Suzhou Yangtze New Materials can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Containers & Packaging industry.

Developing new processes and practices

– Suzhou Yangtze New Materials can develop new processes and procedures in Containers & Packaging industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Suzhou Yangtze New Materials can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Buying journey improvements

– Suzhou Yangtze New Materials can improve the customer journey of consumers in the Containers & Packaging industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Containers & Packaging industry, but it has also influenced the consumer preferences. Suzhou Yangtze New Materials can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Better consumer reach

– The expansion of the 5G network will help Suzhou Yangtze New Materials to increase its market reach. Suzhou Yangtze New Materials will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Suzhou Yangtze New Materials can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Suzhou Yangtze New Materials can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Suzhou Yangtze New Materials to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Suzhou Yangtze New Materials can use these opportunities to build new business models that can help the communities that Suzhou Yangtze New Materials operates in. Secondly it can use opportunities from government spending in Containers & Packaging sector.

Creating value in data economy

– The success of analytics program of Suzhou Yangtze New Materials has opened avenues for new revenue streams for the organization in Containers & Packaging industry. This can help Suzhou Yangtze New Materials to build a more holistic ecosystem for Suzhou Yangtze New Materials products in the Containers & Packaging industry by providing – data insight services, data privacy related products, data based consulting services, etc.




Threats Suzhou Yangtze New Materials External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Suzhou Yangtze New Materials are -

Shortening product life cycle

– it is one of the major threat that Suzhou Yangtze New Materials is facing in Containers & Packaging sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Suzhou Yangtze New Materials may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Containers & Packaging sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Suzhou Yangtze New Materials needs to understand the core reasons impacting the Containers & Packaging industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Suzhou Yangtze New Materials will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Suzhou Yangtze New Materials

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Suzhou Yangtze New Materials.

Stagnating economy with rate increase

– Suzhou Yangtze New Materials can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Containers & Packaging industry.

Regulatory challenges

– Suzhou Yangtze New Materials needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Containers & Packaging industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Suzhou Yangtze New Materials can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Suzhou Yangtze New Materials prominent markets.

High dependence on third party suppliers

– Suzhou Yangtze New Materials high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Suzhou Yangtze New Materials has witnessed rapid integration of technology during Covid-19 in the Containers & Packaging industry. As one of the leading players in the industry, Suzhou Yangtze New Materials needs to keep up with the evolution of technology in the Containers & Packaging sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Suzhou Yangtze New Materials in Containers & Packaging industry. The Containers & Packaging industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Suzhou Yangtze New Materials demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Containers & Packaging industry and other sectors.




Weighted SWOT Analysis of Suzhou Yangtze New Materials Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Suzhou Yangtze New Materials needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Suzhou Yangtze New Materials is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Suzhou Yangtze New Materials is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Suzhou Yangtze New Materials to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Suzhou Yangtze New Materials needs to make to build a sustainable competitive advantage.



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