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Gifore Agricultural Machinery Chain (300022) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Gifore Agricultural Machinery Chain (China)


Based on various researches at Oak Spring University , Gifore Agricultural Machinery Chain is operating in a macro-environment that has been destablized by – banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, customer relationship management is fast transforming because of increasing concerns over data privacy, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, there is backlash against globalization, etc



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Introduction to SWOT Analysis of Gifore Agricultural Machinery Chain


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Gifore Agricultural Machinery Chain can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Gifore Agricultural Machinery Chain, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Gifore Agricultural Machinery Chain operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Gifore Agricultural Machinery Chain can be done for the following purposes –
1. Strategic planning of Gifore Agricultural Machinery Chain
2. Improving business portfolio management of Gifore Agricultural Machinery Chain
3. Assessing feasibility of the new initiative in China
4. Making a Constr. & Agric. Machinery sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Gifore Agricultural Machinery Chain




Strengths of Gifore Agricultural Machinery Chain | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Gifore Agricultural Machinery Chain are -

Highly skilled collaborators

– Gifore Agricultural Machinery Chain has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Constr. & Agric. Machinery industry. Secondly the value chain collaborators of Gifore Agricultural Machinery Chain have helped the firm to develop new products and bring them quickly to the marketplace.

Analytics focus

– Gifore Agricultural Machinery Chain is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Constr. & Agric. Machinery industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Gifore Agricultural Machinery Chain in Constr. & Agric. Machinery industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Gifore Agricultural Machinery Chain has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Gifore Agricultural Machinery Chain to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Low bargaining power of suppliers

– Suppliers of Gifore Agricultural Machinery Chain in the Capital Goods sector have low bargaining power. Gifore Agricultural Machinery Chain has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Gifore Agricultural Machinery Chain to manage not only supply disruptions but also source products at highly competitive prices.

Sustainable margins compare to other players in Constr. & Agric. Machinery industry

– Gifore Agricultural Machinery Chain has clearly differentiated products in the market place. This has enabled Gifore Agricultural Machinery Chain to fetch slight price premium compare to the competitors in the Constr. & Agric. Machinery industry. The sustainable margins have also helped Gifore Agricultural Machinery Chain to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Gifore Agricultural Machinery Chain are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Gifore Agricultural Machinery Chain has one of the best training and development program in Capital Goods industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to recruit top talent

– Gifore Agricultural Machinery Chain is one of the leading players in the Constr. & Agric. Machinery industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of Gifore Agricultural Machinery Chain

– The covid-19 pandemic has put organizational resilience at the centre of everthing Gifore Agricultural Machinery Chain does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Gifore Agricultural Machinery Chain is one of the most innovative firm in Constr. & Agric. Machinery sector.

Successful track record of launching new products

– Gifore Agricultural Machinery Chain has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Gifore Agricultural Machinery Chain has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses of Gifore Agricultural Machinery Chain | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Gifore Agricultural Machinery Chain are -

Employees’ less understanding of Gifore Agricultural Machinery Chain strategy

– From the outside it seems that the employees of Gifore Agricultural Machinery Chain don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Gifore Agricultural Machinery Chain products

– To increase the profitability and margins on the products, Gifore Agricultural Machinery Chain needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Gifore Agricultural Machinery Chain is one of the leading players in the Constr. & Agric. Machinery industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Constr. & Agric. Machinery industry in last five years.

Skills based hiring in Constr. & Agric. Machinery industry

– The stress on hiring functional specialists at Gifore Agricultural Machinery Chain has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Gifore Agricultural Machinery Chain supply chain. Even after few cautionary changes, Gifore Agricultural Machinery Chain is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Gifore Agricultural Machinery Chain vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of China, Gifore Agricultural Machinery Chain needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Capital Spending Reduction

– Even during the low interest decade, Gifore Agricultural Machinery Chain has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Constr. & Agric. Machinery industry using digital technology.

Ability to respond to the competition

– As the decision making is very deliberative at Gifore Agricultural Machinery Chain, in the dynamic environment of Constr. & Agric. Machinery industry it has struggled to respond to the nimble upstart competition. Gifore Agricultural Machinery Chain has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High operating costs

– Compare to the competitors, Gifore Agricultural Machinery Chain has high operating costs in the Constr. & Agric. Machinery industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Gifore Agricultural Machinery Chain lucrative customers.

High bargaining power of channel partners in Constr. & Agric. Machinery industry

– because of the regulatory requirements in China, Gifore Agricultural Machinery Chain is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Constr. & Agric. Machinery industry.

Workers concerns about automation

– As automation is fast increasing in the Constr. & Agric. Machinery industry, Gifore Agricultural Machinery Chain needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Gifore Agricultural Machinery Chain Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Gifore Agricultural Machinery Chain are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Gifore Agricultural Machinery Chain can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Gifore Agricultural Machinery Chain to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Constr. & Agric. Machinery industry, but it has also influenced the consumer preferences. Gifore Agricultural Machinery Chain can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Building a culture of innovation

– managers at Gifore Agricultural Machinery Chain can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Constr. & Agric. Machinery industry.

Learning at scale

– Online learning technologies has now opened space for Gifore Agricultural Machinery Chain to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Gifore Agricultural Machinery Chain can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Gifore Agricultural Machinery Chain is facing challenges because of the dominance of functional experts in the organization. Gifore Agricultural Machinery Chain can utilize new technology in the field of Constr. & Agric. Machinery industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Gifore Agricultural Machinery Chain can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Constr. & Agric. Machinery industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Gifore Agricultural Machinery Chain can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Gifore Agricultural Machinery Chain can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Gifore Agricultural Machinery Chain to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Gifore Agricultural Machinery Chain has opened avenues for new revenue streams for the organization in Constr. & Agric. Machinery industry. This can help Gifore Agricultural Machinery Chain to build a more holistic ecosystem for Gifore Agricultural Machinery Chain products in the Constr. & Agric. Machinery industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Gifore Agricultural Machinery Chain to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Gifore Agricultural Machinery Chain to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Gifore Agricultural Machinery Chain can use the latest technology developments to improve its manufacturing and designing process in Constr. & Agric. Machinery sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Gifore Agricultural Machinery Chain can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Gifore Agricultural Machinery Chain External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Gifore Agricultural Machinery Chain are -

Easy access to finance

– Easy access to finance in Constr. & Agric. Machinery industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Gifore Agricultural Machinery Chain can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Gifore Agricultural Machinery Chain demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Constr. & Agric. Machinery industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Gifore Agricultural Machinery Chain.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Gifore Agricultural Machinery Chain in the Constr. & Agric. Machinery sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Gifore Agricultural Machinery Chain has witnessed rapid integration of technology during Covid-19 in the Constr. & Agric. Machinery industry. As one of the leading players in the industry, Gifore Agricultural Machinery Chain needs to keep up with the evolution of technology in the Constr. & Agric. Machinery sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Gifore Agricultural Machinery Chain needs to understand the core reasons impacting the Constr. & Agric. Machinery industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Gifore Agricultural Machinery Chain will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– Gifore Agricultural Machinery Chain needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Gifore Agricultural Machinery Chain can take advantage of this fund but it will also bring new competitors in the Constr. & Agric. Machinery industry.

Shortening product life cycle

– it is one of the major threat that Gifore Agricultural Machinery Chain is facing in Constr. & Agric. Machinery sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Gifore Agricultural Machinery Chain needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Constr. & Agric. Machinery industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Gifore Agricultural Machinery Chain in Constr. & Agric. Machinery industry. The Constr. & Agric. Machinery industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Gifore Agricultural Machinery Chain may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Constr. & Agric. Machinery sector.




Weighted SWOT Analysis of Gifore Agricultural Machinery Chain Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Gifore Agricultural Machinery Chain needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Gifore Agricultural Machinery Chain is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Gifore Agricultural Machinery Chain is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Gifore Agricultural Machinery Chain to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Gifore Agricultural Machinery Chain needs to make to build a sustainable competitive advantage.



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