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Voyageurs du Monde SA (ALVDM) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Voyageurs du Monde SA (France)


Based on various researches at Oak Spring University , Voyageurs du Monde SA is operating in a macro-environment that has been destablized by – increasing energy prices, increasing household debt because of falling income levels, supply chains are disrupted by pandemic , increasing inequality as vast percentage of new income is going to the top 1%, talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, geopolitical disruptions, digital marketing is dominated by two big players Facebook and Google, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of Voyageurs du Monde SA


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Voyageurs du Monde SA can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Voyageurs du Monde SA, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Voyageurs du Monde SA operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Voyageurs du Monde SA can be done for the following purposes –
1. Strategic planning of Voyageurs du Monde SA
2. Improving business portfolio management of Voyageurs du Monde SA
3. Assessing feasibility of the new initiative in France
4. Making a Personal Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Voyageurs du Monde SA




Strengths of Voyageurs du Monde SA | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Voyageurs du Monde SA are -

Cross disciplinary teams

– Horizontal connected teams at the Voyageurs du Monde SA are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Sustainable margins compare to other players in Personal Services industry

– Voyageurs du Monde SA has clearly differentiated products in the market place. This has enabled Voyageurs du Monde SA to fetch slight price premium compare to the competitors in the Personal Services industry. The sustainable margins have also helped Voyageurs du Monde SA to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– Voyageurs du Monde SA is one of the leading players in the Personal Services industry in France. It is in a position to attract the best talent available in France. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Voyageurs du Monde SA has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Voyageurs du Monde SA has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Voyageurs du Monde SA has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Personal Services industry. Secondly the value chain collaborators of Voyageurs du Monde SA have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Voyageurs du Monde SA is one of the most innovative firm in Personal Services sector.

Strong track record of project management in the Personal Services industry

– Voyageurs du Monde SA is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Voyageurs du Monde SA

– The covid-19 pandemic has put organizational resilience at the centre of everthing Voyageurs du Monde SA does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Low bargaining power of suppliers

– Suppliers of Voyageurs du Monde SA in the Services sector have low bargaining power. Voyageurs du Monde SA has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Voyageurs du Monde SA to manage not only supply disruptions but also source products at highly competitive prices.

Digital Transformation in Personal Services industry

- digital transformation varies from industry to industry. For Voyageurs du Monde SA digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Voyageurs du Monde SA has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Voyageurs du Monde SA is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Personal Services industry. The technology infrastructure of France is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- Voyageurs du Monde SA is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Voyageurs du Monde SA is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Voyageurs du Monde SA emphasize – knowledge, initiative, and innovation.






Weaknesses of Voyageurs du Monde SA | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Voyageurs du Monde SA are -

Increasing silos among functional specialists

– The organizational structure of Voyageurs du Monde SA is dominated by functional specialists. It is not different from other players in the Personal Services industry, but Voyageurs du Monde SA needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Voyageurs du Monde SA to focus more on services in the Personal Services industry rather than just following the product oriented approach.

Need for greater diversity

– Voyageurs du Monde SA has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, Voyageurs du Monde SA has high operating costs in the Personal Services industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Voyageurs du Monde SA lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Voyageurs du Monde SA has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Personal Services industry using digital technology.

High bargaining power of channel partners in Personal Services industry

– because of the regulatory requirements in France, Voyageurs du Monde SA is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Personal Services industry.

Compensation and incentives

– The revenue per employee of Voyageurs du Monde SA is just above the Personal Services industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– From the outside it seems that Voyageurs du Monde SA needs to have more collaboration between its sales team and marketing team. Sales professionals in the Personal Services industry have deep experience in developing customer relationships. Marketing department at Voyageurs du Monde SA can leverage the sales team experience to cultivate customer relationships as Voyageurs du Monde SA is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Voyageurs du Monde SA is slow explore the new channels of communication. These new channels of communication can help Voyageurs du Monde SA to provide better information regarding Personal Services products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– From the 10K / annual statement of Voyageurs du Monde SA, it seems that company is thinking out the frontier risks that can impact Personal Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High cash cycle compare to competitors

Voyageurs du Monde SA has a high cash cycle compare to other players in the Personal Services industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Employees’ less understanding of Voyageurs du Monde SA strategy

– From the outside it seems that the employees of Voyageurs du Monde SA don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Voyageurs du Monde SA Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Voyageurs du Monde SA are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Voyageurs du Monde SA can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Voyageurs du Monde SA can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Voyageurs du Monde SA to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Buying journey improvements

– Voyageurs du Monde SA can improve the customer journey of consumers in the Personal Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Creating value in data economy

– The success of analytics program of Voyageurs du Monde SA has opened avenues for new revenue streams for the organization in Personal Services industry. This can help Voyageurs du Monde SA to build a more holistic ecosystem for Voyageurs du Monde SA products in the Personal Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Voyageurs du Monde SA is facing challenges because of the dominance of functional experts in the organization. Voyageurs du Monde SA can utilize new technology in the field of Personal Services industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Loyalty marketing

– Voyageurs du Monde SA has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Leveraging digital technologies

– Voyageurs du Monde SA can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Voyageurs du Monde SA to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at Voyageurs du Monde SA can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Personal Services industry.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Voyageurs du Monde SA can use these opportunities to build new business models that can help the communities that Voyageurs du Monde SA operates in. Secondly it can use opportunities from government spending in Personal Services sector.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Personal Services industry, but it has also influenced the consumer preferences. Voyageurs du Monde SA can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Voyageurs du Monde SA can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Use of Bitcoin and other crypto currencies for transactions in Personal Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Voyageurs du Monde SA in the Personal Services industry. Now Voyageurs du Monde SA can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Voyageurs du Monde SA External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Voyageurs du Monde SA are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Voyageurs du Monde SA.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Voyageurs du Monde SA will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Personal Services industry are lowering. It can presents Voyageurs du Monde SA with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Personal Services sector.

High dependence on third party suppliers

– Voyageurs du Monde SA high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Voyageurs du Monde SA needs to understand the core reasons impacting the Personal Services industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Voyageurs du Monde SA may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Personal Services sector.

Shortening product life cycle

– it is one of the major threat that Voyageurs du Monde SA is facing in Personal Services sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Voyageurs du Monde SA needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Voyageurs du Monde SA can take advantage of this fund but it will also bring new competitors in the Personal Services industry.

Stagnating economy with rate increase

– Voyageurs du Monde SA can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Personal Services industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Voyageurs du Monde SA in Personal Services industry. The Personal Services industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Voyageurs du Monde SA in the Personal Services sector and impact the bottomline of the organization.

Increasing wage structure of Voyageurs du Monde SA

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Voyageurs du Monde SA.




Weighted SWOT Analysis of Voyageurs du Monde SA Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Voyageurs du Monde SA needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Voyageurs du Monde SA is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Voyageurs du Monde SA is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Voyageurs du Monde SA to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Voyageurs du Monde SA needs to make to build a sustainable competitive advantage.



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