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Ferm. Casino Mun. Canne (FCMC) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Ferm. Casino Mun. Canne (France)


Based on various researches at Oak Spring University , Ferm. Casino Mun. Canne is operating in a macro-environment that has been destablized by – there is backlash against globalization, challanges to central banks by blockchain based private currencies, increasing energy prices, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, technology disruption, competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing commodity prices, etc



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Introduction to SWOT Analysis of Ferm. Casino Mun. Canne


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Ferm. Casino Mun. Canne can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ferm. Casino Mun. Canne, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ferm. Casino Mun. Canne operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Ferm. Casino Mun. Canne can be done for the following purposes –
1. Strategic planning of Ferm. Casino Mun. Canne
2. Improving business portfolio management of Ferm. Casino Mun. Canne
3. Assessing feasibility of the new initiative in France
4. Making a Casinos & Gaming sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ferm. Casino Mun. Canne




Strengths of Ferm. Casino Mun. Canne | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ferm. Casino Mun. Canne are -

Training and development

– Ferm. Casino Mun. Canne has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to lead change in Casinos & Gaming

– Ferm. Casino Mun. Canne is one of the leading players in the Casinos & Gaming industry in France. Over the years it has not only transformed the business landscape in the Casinos & Gaming industry in France but also across the existing markets. The ability to lead change has enabled Ferm. Casino Mun. Canne in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Highly skilled collaborators

– Ferm. Casino Mun. Canne has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Casinos & Gaming industry. Secondly the value chain collaborators of Ferm. Casino Mun. Canne have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Ferm. Casino Mun. Canne is one of the leading players in the Casinos & Gaming industry in France. It is in a position to attract the best talent available in France. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Ferm. Casino Mun. Canne has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ferm. Casino Mun. Canne has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Superior customer experience

– The customer experience strategy of Ferm. Casino Mun. Canne in Casinos & Gaming industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management in the Casinos & Gaming industry

– Ferm. Casino Mun. Canne is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Ferm. Casino Mun. Canne has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ferm. Casino Mun. Canne to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy of Ferm. Casino Mun. Canne comprises – understanding the underlying the factors in the Casinos & Gaming industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Ferm. Casino Mun. Canne is one of the most innovative firm in Casinos & Gaming sector.

Sustainable margins compare to other players in Casinos & Gaming industry

– Ferm. Casino Mun. Canne has clearly differentiated products in the market place. This has enabled Ferm. Casino Mun. Canne to fetch slight price premium compare to the competitors in the Casinos & Gaming industry. The sustainable margins have also helped Ferm. Casino Mun. Canne to invest into research and development (R&D) and innovation.

Organizational Resilience of Ferm. Casino Mun. Canne

– The covid-19 pandemic has put organizational resilience at the centre of everthing Ferm. Casino Mun. Canne does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses of Ferm. Casino Mun. Canne | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Ferm. Casino Mun. Canne are -

Low market penetration in new markets

– Outside its home market of France, Ferm. Casino Mun. Canne needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Ferm. Casino Mun. Canne is one of the leading players in the Casinos & Gaming industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Casinos & Gaming industry in last five years.

Lack of clear differentiation of Ferm. Casino Mun. Canne products

– To increase the profitability and margins on the products, Ferm. Casino Mun. Canne needs to provide more differentiated products than what it is currently offering in the marketplace.

Need for greater diversity

– Ferm. Casino Mun. Canne has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Workers concerns about automation

– As automation is fast increasing in the Casinos & Gaming industry, Ferm. Casino Mun. Canne needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

No frontier risks strategy

– From the 10K / annual statement of Ferm. Casino Mun. Canne, it seems that company is thinking out the frontier risks that can impact Casinos & Gaming industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative at Ferm. Casino Mun. Canne, in the dynamic environment of Casinos & Gaming industry it has struggled to respond to the nimble upstart competition. Ferm. Casino Mun. Canne has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on Ferm. Casino Mun. Canne ‘s star products

– The top 2 products and services of Ferm. Casino Mun. Canne still accounts for major business revenue. This dependence on star products in Casinos & Gaming industry has resulted into insufficient focus on developing new products, even though Ferm. Casino Mun. Canne has relatively successful track record of launching new products.

Skills based hiring in Casinos & Gaming industry

– The stress on hiring functional specialists at Ferm. Casino Mun. Canne has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Compensation and incentives

– The revenue per employee of Ferm. Casino Mun. Canne is just above the Casinos & Gaming industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– From the outside it seems that Ferm. Casino Mun. Canne needs to have more collaboration between its sales team and marketing team. Sales professionals in the Casinos & Gaming industry have deep experience in developing customer relationships. Marketing department at Ferm. Casino Mun. Canne can leverage the sales team experience to cultivate customer relationships as Ferm. Casino Mun. Canne is planning to shift buying processes online.




Ferm. Casino Mun. Canne Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Ferm. Casino Mun. Canne are -

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Ferm. Casino Mun. Canne to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Ferm. Casino Mun. Canne to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Casinos & Gaming industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Ferm. Casino Mun. Canne can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Ferm. Casino Mun. Canne can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Ferm. Casino Mun. Canne can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Using analytics as competitive advantage

– Ferm. Casino Mun. Canne has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Casinos & Gaming sector. This continuous investment in analytics has enabled Ferm. Casino Mun. Canne to build a competitive advantage using analytics. The analytics driven competitive advantage can help Ferm. Casino Mun. Canne to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Ferm. Casino Mun. Canne to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ferm. Casino Mun. Canne to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ferm. Casino Mun. Canne can use these opportunities to build new business models that can help the communities that Ferm. Casino Mun. Canne operates in. Secondly it can use opportunities from government spending in Casinos & Gaming sector.

Leveraging digital technologies

– Ferm. Casino Mun. Canne can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Building a culture of innovation

– managers at Ferm. Casino Mun. Canne can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Casinos & Gaming industry.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Casinos & Gaming industry, but it has also influenced the consumer preferences. Ferm. Casino Mun. Canne can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Developing new processes and practices

– Ferm. Casino Mun. Canne can develop new processes and procedures in Casinos & Gaming industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions in Casinos & Gaming industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Ferm. Casino Mun. Canne in the Casinos & Gaming industry. Now Ferm. Casino Mun. Canne can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Ferm. Casino Mun. Canne can improve the customer journey of consumers in the Casinos & Gaming industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Ferm. Casino Mun. Canne External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Ferm. Casino Mun. Canne are -

Environmental challenges

– Ferm. Casino Mun. Canne needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ferm. Casino Mun. Canne can take advantage of this fund but it will also bring new competitors in the Casinos & Gaming industry.

Increasing wage structure of Ferm. Casino Mun. Canne

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ferm. Casino Mun. Canne.

Stagnating economy with rate increase

– Ferm. Casino Mun. Canne can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Casinos & Gaming industry.

Technology acceleration in Forth Industrial Revolution

– Ferm. Casino Mun. Canne has witnessed rapid integration of technology during Covid-19 in the Casinos & Gaming industry. As one of the leading players in the industry, Ferm. Casino Mun. Canne needs to keep up with the evolution of technology in the Casinos & Gaming sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ferm. Casino Mun. Canne can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Ferm. Casino Mun. Canne prominent markets.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Ferm. Casino Mun. Canne is facing in Casinos & Gaming sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Ferm. Casino Mun. Canne will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Casinos & Gaming industry are lowering. It can presents Ferm. Casino Mun. Canne with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Casinos & Gaming sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ferm. Casino Mun. Canne needs to understand the core reasons impacting the Casinos & Gaming industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ferm. Casino Mun. Canne in the Casinos & Gaming sector and impact the bottomline of the organization.

Regulatory challenges

– Ferm. Casino Mun. Canne needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Casinos & Gaming industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Ferm. Casino Mun. Canne Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Ferm. Casino Mun. Canne needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Ferm. Casino Mun. Canne is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Ferm. Casino Mun. Canne is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Ferm. Casino Mun. Canne to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ferm. Casino Mun. Canne needs to make to build a sustainable competitive advantage.



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