Maison Internationale Informatique (ALMII) SWOT Analysis / TOWS Matrix / MBA Resources
Schools
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Maison Internationale Informatique (France)
Based on various researches at Oak Spring University , Maison Internationale Informatique is operating in a macro-environment that has been destablized by – customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices,
increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, etc
Introduction to SWOT Analysis of Maison Internationale Informatique
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Maison Internationale Informatique can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Maison Internationale Informatique, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Maison Internationale Informatique operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Maison Internationale Informatique can be done for the following purposes –
1. Strategic planning of Maison Internationale Informatique
2. Improving business portfolio management of Maison Internationale Informatique
3. Assessing feasibility of the new initiative in France
4. Making a Schools sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Maison Internationale Informatique
Strengths of Maison Internationale Informatique | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Maison Internationale Informatique are -
High switching costs
– The high switching costs that Maison Internationale Informatique has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Strong track record of project management in the Schools industry
– Maison Internationale Informatique is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Sustainable margins compare to other players in Schools industry
– Maison Internationale Informatique has clearly differentiated products in the market place. This has enabled Maison Internationale Informatique to fetch slight price premium compare to the competitors in the Schools industry. The sustainable margins have also helped Maison Internationale Informatique to invest into research and development (R&D) and innovation.
Training and development
– Maison Internationale Informatique has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Diverse revenue streams
– Maison Internationale Informatique is present in almost all the verticals within the Schools industry. This has provided Maison Internationale Informatique a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Learning organization
- Maison Internationale Informatique is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Maison Internationale Informatique is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Maison Internationale Informatique emphasize – knowledge, initiative, and innovation.
Digital Transformation in Schools industry
- digital transformation varies from industry to industry. For Maison Internationale Informatique digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Maison Internationale Informatique has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Innovation driven organization
– Maison Internationale Informatique is one of the most innovative firm in Schools sector.
Ability to recruit top talent
– Maison Internationale Informatique is one of the leading players in the Schools industry in France. It is in a position to attract the best talent available in France. The firm has a robust talent identification program that helps in identifying the brightest.
Organizational Resilience of Maison Internationale Informatique
– The covid-19 pandemic has put organizational resilience at the centre of everthing Maison Internationale Informatique does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
High brand equity
– Maison Internationale Informatique has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Maison Internationale Informatique to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Low bargaining power of suppliers
– Suppliers of Maison Internationale Informatique in the Services sector have low bargaining power. Maison Internationale Informatique has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Maison Internationale Informatique to manage not only supply disruptions but also source products at highly competitive prices.
Weaknesses of Maison Internationale Informatique | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Maison Internationale Informatique are -
Employees’ less understanding of Maison Internationale Informatique strategy
– From the outside it seems that the employees of Maison Internationale Informatique don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Slow decision making process
– As mentioned earlier in the report, Maison Internationale Informatique has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Schools industry over the last five years. Maison Internationale Informatique even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
High operating costs
– Compare to the competitors, Maison Internationale Informatique has high operating costs in the Schools industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Maison Internationale Informatique lucrative customers.
Workers concerns about automation
– As automation is fast increasing in the Schools industry, Maison Internationale Informatique needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Increasing silos among functional specialists
– The organizational structure of Maison Internationale Informatique is dominated by functional specialists. It is not different from other players in the Schools industry, but Maison Internationale Informatique needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Maison Internationale Informatique to focus more on services in the Schools industry rather than just following the product oriented approach.
Interest costs
– Compare to the competition, Maison Internationale Informatique has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Low market penetration in new markets
– Outside its home market of France, Maison Internationale Informatique needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Aligning sales with marketing
– From the outside it seems that Maison Internationale Informatique needs to have more collaboration between its sales team and marketing team. Sales professionals in the Schools industry have deep experience in developing customer relationships. Marketing department at Maison Internationale Informatique can leverage the sales team experience to cultivate customer relationships as Maison Internationale Informatique is planning to shift buying processes online.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Maison Internationale Informatique supply chain. Even after few cautionary changes, Maison Internationale Informatique is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Maison Internationale Informatique vulnerable to further global disruptions in South East Asia.
Compensation and incentives
– The revenue per employee of Maison Internationale Informatique is just above the Schools industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Maison Internationale Informatique is slow explore the new channels of communication. These new channels of communication can help Maison Internationale Informatique to provide better information regarding Schools products and services. It can also build an online community to further reach out to potential customers.
Maison Internationale Informatique Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Maison Internationale Informatique are -
Building a culture of innovation
– managers at Maison Internationale Informatique can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Schools industry.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Maison Internationale Informatique can use these opportunities to build new business models that can help the communities that Maison Internationale Informatique operates in. Secondly it can use opportunities from government spending in Schools sector.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Maison Internationale Informatique is facing challenges because of the dominance of functional experts in the organization. Maison Internationale Informatique can utilize new technology in the field of Schools industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Developing new processes and practices
– Maison Internationale Informatique can develop new processes and procedures in Schools industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Maison Internationale Informatique can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Use of Bitcoin and other crypto currencies for transactions in Schools industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Maison Internationale Informatique in the Schools industry. Now Maison Internationale Informatique can target international markets with far fewer capital restrictions requirements than the existing system.
Manufacturing automation
– Maison Internationale Informatique can use the latest technology developments to improve its manufacturing and designing process in Schools sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Schools industry, but it has also influenced the consumer preferences. Maison Internationale Informatique can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Using analytics as competitive advantage
– Maison Internationale Informatique has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Schools sector. This continuous investment in analytics has enabled Maison Internationale Informatique to build a competitive advantage using analytics. The analytics driven competitive advantage can help Maison Internationale Informatique to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Creating value in data economy
– The success of analytics program of Maison Internationale Informatique has opened avenues for new revenue streams for the organization in Schools industry. This can help Maison Internationale Informatique to build a more holistic ecosystem for Maison Internationale Informatique products in the Schools industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Maison Internationale Informatique in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Schools industry, and it will provide faster access to the consumers.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Maison Internationale Informatique to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Maison Internationale Informatique to hire the very best people irrespective of their geographical location.
Low interest rates
– Even though inflation is raising its head in most developed economies, Maison Internationale Informatique can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Threats Maison Internationale Informatique External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Maison Internationale Informatique are -
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Maison Internationale Informatique can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Maison Internationale Informatique prominent markets.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Maison Internationale Informatique in the Schools sector and impact the bottomline of the organization.
Technology acceleration in Forth Industrial Revolution
– Maison Internationale Informatique has witnessed rapid integration of technology during Covid-19 in the Schools industry. As one of the leading players in the industry, Maison Internationale Informatique needs to keep up with the evolution of technology in the Schools sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Environmental challenges
– Maison Internationale Informatique needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Maison Internationale Informatique can take advantage of this fund but it will also bring new competitors in the Schools industry.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Maison Internationale Informatique business can come under increasing regulations regarding data privacy, data security, etc.
Regulatory challenges
– Maison Internationale Informatique needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Schools industry regulations.
Shortening product life cycle
– it is one of the major threat that Maison Internationale Informatique is facing in Schools sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
High dependence on third party suppliers
– Maison Internationale Informatique high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Maison Internationale Informatique in Schools industry. The Schools industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Increasing wage structure of Maison Internationale Informatique
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Maison Internationale Informatique.
Easy access to finance
– Easy access to finance in Schools industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Maison Internationale Informatique can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Weighted SWOT Analysis of Maison Internationale Informatique Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Maison Internationale Informatique needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Maison Internationale Informatique is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Maison Internationale Informatique is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Maison Internationale Informatique to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Maison Internationale Informatique needs to make to build a sustainable competitive advantage.