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Agrogeneration (ALAGR) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Agrogeneration (France)


Based on various researches at Oak Spring University , Agrogeneration is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, supply chains are disrupted by pandemic , challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Agrogeneration


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Agrogeneration can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Agrogeneration, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Agrogeneration operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Agrogeneration can be done for the following purposes –
1. Strategic planning of Agrogeneration
2. Improving business portfolio management of Agrogeneration
3. Assessing feasibility of the new initiative in France
4. Making a Crops sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Agrogeneration




Strengths of Agrogeneration | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Agrogeneration are -

Effective Research and Development (R&D)

– Agrogeneration has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Agrogeneration staying ahead in the Crops industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Agrogeneration is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Agrogeneration is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Agrogeneration emphasize – knowledge, initiative, and innovation.

Training and development

– Agrogeneration has one of the best training and development program in Consumer/Non-Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that Agrogeneration has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Strong track record of project management in the Crops industry

– Agrogeneration is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Crops industry

– Agrogeneration has clearly differentiated products in the market place. This has enabled Agrogeneration to fetch slight price premium compare to the competitors in the Crops industry. The sustainable margins have also helped Agrogeneration to invest into research and development (R&D) and innovation.

Innovation driven organization

– Agrogeneration is one of the most innovative firm in Crops sector.

Ability to recruit top talent

– Agrogeneration is one of the leading players in the Crops industry in France. It is in a position to attract the best talent available in France. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Agrogeneration in the Consumer/Non-Cyclical sector have low bargaining power. Agrogeneration has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Agrogeneration to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of Agrogeneration in Crops industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in Crops

– Agrogeneration is one of the leading players in the Crops industry in France. Over the years it has not only transformed the business landscape in the Crops industry in France but also across the existing markets. The ability to lead change has enabled Agrogeneration in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Agrogeneration has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Agrogeneration to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of Agrogeneration | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Agrogeneration are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Agrogeneration is slow explore the new channels of communication. These new channels of communication can help Agrogeneration to provide better information regarding Crops products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Agrogeneration has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Employees’ less understanding of Agrogeneration strategy

– From the outside it seems that the employees of Agrogeneration don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners in Crops industry

– because of the regulatory requirements in France, Agrogeneration is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Crops industry.

Slow decision making process

– As mentioned earlier in the report, Agrogeneration has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Crops industry over the last five years. Agrogeneration even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Capital Spending Reduction

– Even during the low interest decade, Agrogeneration has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Crops industry using digital technology.

High operating costs

– Compare to the competitors, Agrogeneration has high operating costs in the Crops industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Agrogeneration lucrative customers.

Skills based hiring in Crops industry

– The stress on hiring functional specialists at Agrogeneration has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Agrogeneration supply chain. Even after few cautionary changes, Agrogeneration is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Agrogeneration vulnerable to further global disruptions in South East Asia.

High cash cycle compare to competitors

Agrogeneration has a high cash cycle compare to other players in the Crops industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Increasing silos among functional specialists

– The organizational structure of Agrogeneration is dominated by functional specialists. It is not different from other players in the Crops industry, but Agrogeneration needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Agrogeneration to focus more on services in the Crops industry rather than just following the product oriented approach.




Agrogeneration Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Agrogeneration are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Agrogeneration is facing challenges because of the dominance of functional experts in the organization. Agrogeneration can utilize new technology in the field of Crops industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Agrogeneration has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Crops sector. This continuous investment in analytics has enabled Agrogeneration to build a competitive advantage using analytics. The analytics driven competitive advantage can help Agrogeneration to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– Agrogeneration can develop new processes and procedures in Crops industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Better consumer reach

– The expansion of the 5G network will help Agrogeneration to increase its market reach. Agrogeneration will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Low interest rates

– Even though inflation is raising its head in most developed economies, Agrogeneration can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Crops industry, but it has also influenced the consumer preferences. Agrogeneration can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Creating value in data economy

– The success of analytics program of Agrogeneration has opened avenues for new revenue streams for the organization in Crops industry. This can help Agrogeneration to build a more holistic ecosystem for Agrogeneration products in the Crops industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Crops industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Agrogeneration can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Agrogeneration can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Agrogeneration to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Agrogeneration can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Use of Bitcoin and other crypto currencies for transactions in Crops industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Agrogeneration in the Crops industry. Now Agrogeneration can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Agrogeneration has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Agrogeneration can use these opportunities to build new business models that can help the communities that Agrogeneration operates in. Secondly it can use opportunities from government spending in Crops sector.




Threats Agrogeneration External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Agrogeneration are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Agrogeneration in the Crops sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Agrogeneration needs to understand the core reasons impacting the Crops industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Crops industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Agrogeneration can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Agrogeneration

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Agrogeneration.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Agrogeneration in Crops industry. The Crops industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Crops industry are lowering. It can presents Agrogeneration with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Crops sector.

High dependence on third party suppliers

– Agrogeneration high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Agrogeneration may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Crops sector.

Technology acceleration in Forth Industrial Revolution

– Agrogeneration has witnessed rapid integration of technology during Covid-19 in the Crops industry. As one of the leading players in the industry, Agrogeneration needs to keep up with the evolution of technology in the Crops sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Stagnating economy with rate increase

– Agrogeneration can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Crops industry.

Regulatory challenges

– Agrogeneration needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Crops industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Agrogeneration can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Agrogeneration prominent markets.

Environmental challenges

– Agrogeneration needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Agrogeneration can take advantage of this fund but it will also bring new competitors in the Crops industry.




Weighted SWOT Analysis of Agrogeneration Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Agrogeneration needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Agrogeneration is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Agrogeneration is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Agrogeneration to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Agrogeneration needs to make to build a sustainable competitive advantage.



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