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Imprimerie Chirat (CHRA) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Imprimerie Chirat (France)


Based on various researches at Oak Spring University , Imprimerie Chirat is operating in a macro-environment that has been destablized by – increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, challanges to central banks by blockchain based private currencies, increasing energy prices, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, technology disruption, there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of Imprimerie Chirat


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Imprimerie Chirat can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Imprimerie Chirat, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Imprimerie Chirat operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Imprimerie Chirat can be done for the following purposes –
1. Strategic planning of Imprimerie Chirat
2. Improving business portfolio management of Imprimerie Chirat
3. Assessing feasibility of the new initiative in France
4. Making a Printing Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Imprimerie Chirat




Strengths of Imprimerie Chirat | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Imprimerie Chirat are -

Training and development

– Imprimerie Chirat has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Imprimerie Chirat has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Imprimerie Chirat has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Imprimerie Chirat has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Imprimerie Chirat staying ahead in the Printing Services industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Imprimerie Chirat has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Printing Services industry. Secondly the value chain collaborators of Imprimerie Chirat have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of Imprimerie Chirat in the Services sector have low bargaining power. Imprimerie Chirat has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Imprimerie Chirat to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Imprimerie Chirat is one of the most innovative firm in Printing Services sector.

Diverse revenue streams

– Imprimerie Chirat is present in almost all the verticals within the Printing Services industry. This has provided Imprimerie Chirat a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Printing Services industry

– Imprimerie Chirat has clearly differentiated products in the market place. This has enabled Imprimerie Chirat to fetch slight price premium compare to the competitors in the Printing Services industry. The sustainable margins have also helped Imprimerie Chirat to invest into research and development (R&D) and innovation.

Analytics focus

– Imprimerie Chirat is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Printing Services industry. The technology infrastructure of France is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Digital Transformation in Printing Services industry

- digital transformation varies from industry to industry. For Imprimerie Chirat digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Imprimerie Chirat has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Learning organization

- Imprimerie Chirat is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Imprimerie Chirat is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Imprimerie Chirat emphasize – knowledge, initiative, and innovation.

Ability to lead change in Printing Services

– Imprimerie Chirat is one of the leading players in the Printing Services industry in France. Over the years it has not only transformed the business landscape in the Printing Services industry in France but also across the existing markets. The ability to lead change has enabled Imprimerie Chirat in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses of Imprimerie Chirat | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Imprimerie Chirat are -

Slow decision making process

– As mentioned earlier in the report, Imprimerie Chirat has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Printing Services industry over the last five years. Imprimerie Chirat even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High operating costs

– Compare to the competitors, Imprimerie Chirat has high operating costs in the Printing Services industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Imprimerie Chirat lucrative customers.

No frontier risks strategy

– From the 10K / annual statement of Imprimerie Chirat, it seems that company is thinking out the frontier risks that can impact Printing Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Low market penetration in new markets

– Outside its home market of France, Imprimerie Chirat needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Imprimerie Chirat has some of the most successful models in the Printing Services industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Imprimerie Chirat should strive to include more intangible value offerings along with its core products and services.

Aligning sales with marketing

– From the outside it seems that Imprimerie Chirat needs to have more collaboration between its sales team and marketing team. Sales professionals in the Printing Services industry have deep experience in developing customer relationships. Marketing department at Imprimerie Chirat can leverage the sales team experience to cultivate customer relationships as Imprimerie Chirat is planning to shift buying processes online.

Employees’ less understanding of Imprimerie Chirat strategy

– From the outside it seems that the employees of Imprimerie Chirat don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Compensation and incentives

– The revenue per employee of Imprimerie Chirat is just above the Printing Services industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to strategic competitive environment developments

– As Imprimerie Chirat is one of the leading players in the Printing Services industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Printing Services industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the Printing Services industry, Imprimerie Chirat needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Ability to respond to the competition

– As the decision making is very deliberative at Imprimerie Chirat, in the dynamic environment of Printing Services industry it has struggled to respond to the nimble upstart competition. Imprimerie Chirat has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Imprimerie Chirat Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Imprimerie Chirat are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Imprimerie Chirat can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Imprimerie Chirat to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Imprimerie Chirat is facing challenges because of the dominance of functional experts in the organization. Imprimerie Chirat can utilize new technology in the field of Printing Services industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Imprimerie Chirat has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Printing Services sector. This continuous investment in analytics has enabled Imprimerie Chirat to build a competitive advantage using analytics. The analytics driven competitive advantage can help Imprimerie Chirat to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions in Printing Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Imprimerie Chirat in the Printing Services industry. Now Imprimerie Chirat can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Imprimerie Chirat can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Printing Services industry, but it has also influenced the consumer preferences. Imprimerie Chirat can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Imprimerie Chirat can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Learning at scale

– Online learning technologies has now opened space for Imprimerie Chirat to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Imprimerie Chirat has opened avenues for new revenue streams for the organization in Printing Services industry. This can help Imprimerie Chirat to build a more holistic ecosystem for Imprimerie Chirat products in the Printing Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Imprimerie Chirat to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Imprimerie Chirat can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Developing new processes and practices

– Imprimerie Chirat can develop new processes and procedures in Printing Services industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Imprimerie Chirat has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Imprimerie Chirat External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Imprimerie Chirat are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Technology acceleration in Forth Industrial Revolution

– Imprimerie Chirat has witnessed rapid integration of technology during Covid-19 in the Printing Services industry. As one of the leading players in the industry, Imprimerie Chirat needs to keep up with the evolution of technology in the Printing Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Printing Services industry are lowering. It can presents Imprimerie Chirat with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Printing Services sector.

Environmental challenges

– Imprimerie Chirat needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Imprimerie Chirat can take advantage of this fund but it will also bring new competitors in the Printing Services industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Imprimerie Chirat in Printing Services industry. The Printing Services industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– Imprimerie Chirat needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Printing Services industry regulations.

Consumer confidence and its impact on Imprimerie Chirat demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Printing Services industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Imprimerie Chirat may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Printing Services sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Imprimerie Chirat.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Imprimerie Chirat business can come under increasing regulations regarding data privacy, data security, etc.

High dependence on third party suppliers

– Imprimerie Chirat high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Imprimerie Chirat in the Printing Services sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Printing Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Imprimerie Chirat can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Imprimerie Chirat Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Imprimerie Chirat needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Imprimerie Chirat is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Imprimerie Chirat is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Imprimerie Chirat to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Imprimerie Chirat needs to make to build a sustainable competitive advantage.



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