Les Motocycles Ardoin Saint Amand (ARDPa) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Les Motocycles Ardoin Saint Amand (France)

Based on various researches at Oak Spring University , Les Motocycles Ardoin Saint Amand is operating in a macro-environment that has been destablized by – increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, technology disruption, wage bills are increasing, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, central banks are concerned over increasing inflation, etc

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Introduction to SWOT Analysis of Les Motocycles Ardoin Saint Amand

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Les Motocycles Ardoin Saint Amand can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Les Motocycles Ardoin Saint Amand, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Les Motocycles Ardoin Saint Amand operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

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SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Les Motocycles Ardoin Saint Amand can be done for the following purposes –
1. Strategic planning of Les Motocycles Ardoin Saint Amand
2. Improving business portfolio management of Les Motocycles Ardoin Saint Amand
3. Assessing feasibility of the new initiative in France
4. Making a Retail (Specialty) sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Les Motocycles Ardoin Saint Amand

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Strengths of Les Motocycles Ardoin Saint Amand | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Les Motocycles Ardoin Saint Amand are -

Diverse revenue streams

– Les Motocycles Ardoin Saint Amand is present in almost all the verticals within the Retail (Specialty) industry. This has provided Les Motocycles Ardoin Saint Amand a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Les Motocycles Ardoin Saint Amand has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Les Motocycles Ardoin Saint Amand has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Les Motocycles Ardoin Saint Amand is one of the most innovative firm in Retail (Specialty) sector.

Learning organization

- Les Motocycles Ardoin Saint Amand is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Les Motocycles Ardoin Saint Amand is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Les Motocycles Ardoin Saint Amand emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Les Motocycles Ardoin Saint Amand in Retail (Specialty) industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Highly skilled collaborators

– Les Motocycles Ardoin Saint Amand has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Retail (Specialty) industry. Secondly the value chain collaborators of Les Motocycles Ardoin Saint Amand have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Les Motocycles Ardoin Saint Amand are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of Les Motocycles Ardoin Saint Amand

– The covid-19 pandemic has put organizational resilience at the centre of everthing Les Motocycles Ardoin Saint Amand does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management in the Retail (Specialty) industry

– Les Motocycles Ardoin Saint Amand is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Les Motocycles Ardoin Saint Amand has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Les Motocycles Ardoin Saint Amand to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Les Motocycles Ardoin Saint Amand has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Les Motocycles Ardoin Saint Amand staying ahead in the Retail (Specialty) industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Retail (Specialty)

– Les Motocycles Ardoin Saint Amand is one of the leading players in the Retail (Specialty) industry in France. Over the years it has not only transformed the business landscape in the Retail (Specialty) industry in France but also across the existing markets. The ability to lead change has enabled Les Motocycles Ardoin Saint Amand in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

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Weaknesses of Les Motocycles Ardoin Saint Amand | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Les Motocycles Ardoin Saint Amand are -

Slow decision making process

– As mentioned earlier in the report, Les Motocycles Ardoin Saint Amand has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Retail (Specialty) industry over the last five years. Les Motocycles Ardoin Saint Amand even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Compensation and incentives

– The revenue per employee of Les Motocycles Ardoin Saint Amand is just above the Retail (Specialty) industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Capital Spending Reduction

– Even during the low interest decade, Les Motocycles Ardoin Saint Amand has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Retail (Specialty) industry using digital technology.

Products dominated business model

– Even though Les Motocycles Ardoin Saint Amand has some of the most successful models in the Retail (Specialty) industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Les Motocycles Ardoin Saint Amand should strive to include more intangible value offerings along with its core products and services.

Low market penetration in new markets

– Outside its home market of France, Les Motocycles Ardoin Saint Amand needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High operating costs

– Compare to the competitors, Les Motocycles Ardoin Saint Amand has high operating costs in the Retail (Specialty) industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Les Motocycles Ardoin Saint Amand lucrative customers.

Need for greater diversity

– Les Motocycles Ardoin Saint Amand has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Les Motocycles Ardoin Saint Amand products

– To increase the profitability and margins on the products, Les Motocycles Ardoin Saint Amand needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Les Motocycles Ardoin Saint Amand is slow explore the new channels of communication. These new channels of communication can help Les Motocycles Ardoin Saint Amand to provide better information regarding Retail (Specialty) products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring in Retail (Specialty) industry

– The stress on hiring functional specialists at Les Motocycles Ardoin Saint Amand has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As Les Motocycles Ardoin Saint Amand is one of the leading players in the Retail (Specialty) industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Retail (Specialty) industry in last five years.

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Les Motocycles Ardoin Saint Amand Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities of Les Motocycles Ardoin Saint Amand are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Les Motocycles Ardoin Saint Amand can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Using analytics as competitive advantage

– Les Motocycles Ardoin Saint Amand has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Retail (Specialty) sector. This continuous investment in analytics has enabled Les Motocycles Ardoin Saint Amand to build a competitive advantage using analytics. The analytics driven competitive advantage can help Les Motocycles Ardoin Saint Amand to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Les Motocycles Ardoin Saint Amand has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at Les Motocycles Ardoin Saint Amand can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Retail (Specialty) industry.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Les Motocycles Ardoin Saint Amand can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Les Motocycles Ardoin Saint Amand to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Les Motocycles Ardoin Saint Amand to increase its market reach. Les Motocycles Ardoin Saint Amand will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Les Motocycles Ardoin Saint Amand to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Les Motocycles Ardoin Saint Amand has opened avenues for new revenue streams for the organization in Retail (Specialty) industry. This can help Les Motocycles Ardoin Saint Amand to build a more holistic ecosystem for Les Motocycles Ardoin Saint Amand products in the Retail (Specialty) industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Les Motocycles Ardoin Saint Amand can use these opportunities to build new business models that can help the communities that Les Motocycles Ardoin Saint Amand operates in. Secondly it can use opportunities from government spending in Retail (Specialty) sector.

Learning at scale

– Online learning technologies has now opened space for Les Motocycles Ardoin Saint Amand to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Les Motocycles Ardoin Saint Amand can develop new processes and procedures in Retail (Specialty) industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions in Retail (Specialty) industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Les Motocycles Ardoin Saint Amand in the Retail (Specialty) industry. Now Les Motocycles Ardoin Saint Amand can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Les Motocycles Ardoin Saint Amand can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

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Threats Les Motocycles Ardoin Saint Amand External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats of Les Motocycles Ardoin Saint Amand are -

Technology acceleration in Forth Industrial Revolution

– Les Motocycles Ardoin Saint Amand has witnessed rapid integration of technology during Covid-19 in the Retail (Specialty) industry. As one of the leading players in the industry, Les Motocycles Ardoin Saint Amand needs to keep up with the evolution of technology in the Retail (Specialty) sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Easy access to finance

– Easy access to finance in Retail (Specialty) industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Les Motocycles Ardoin Saint Amand can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Les Motocycles Ardoin Saint Amand in the Retail (Specialty) sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Les Motocycles Ardoin Saint Amand high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on Les Motocycles Ardoin Saint Amand demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Retail (Specialty) industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Les Motocycles Ardoin Saint Amand.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Retail (Specialty) industry are lowering. It can presents Les Motocycles Ardoin Saint Amand with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Retail (Specialty) sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Les Motocycles Ardoin Saint Amand business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Les Motocycles Ardoin Saint Amand is facing in Retail (Specialty) sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Les Motocycles Ardoin Saint Amand may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Retail (Specialty) sector.

Increasing wage structure of Les Motocycles Ardoin Saint Amand

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Les Motocycles Ardoin Saint Amand.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Les Motocycles Ardoin Saint Amand will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

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Weighted SWOT Analysis of Les Motocycles Ardoin Saint Amand Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Les Motocycles Ardoin Saint Amand needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Les Motocycles Ardoin Saint Amand is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Les Motocycles Ardoin Saint Amand is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Les Motocycles Ardoin Saint Amand to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Les Motocycles Ardoin Saint Amand needs to make to build a sustainable competitive advantage.

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