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France Tourisme Immobilier (MLFTI) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for France Tourisme Immobilier (France)


Based on various researches at Oak Spring University , France Tourisme Immobilier is operating in a macro-environment that has been destablized by – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, there is increasing trade war between United States & China, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, there is backlash against globalization, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of France Tourisme Immobilier


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that France Tourisme Immobilier can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the France Tourisme Immobilier, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which France Tourisme Immobilier operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of France Tourisme Immobilier can be done for the following purposes –
1. Strategic planning of France Tourisme Immobilier
2. Improving business portfolio management of France Tourisme Immobilier
3. Assessing feasibility of the new initiative in France
4. Making a Misc. Fabricated Products sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of France Tourisme Immobilier




Strengths of France Tourisme Immobilier | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of France Tourisme Immobilier are -

Low bargaining power of suppliers

– Suppliers of France Tourisme Immobilier in the Basic Materials sector have low bargaining power. France Tourisme Immobilier has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps France Tourisme Immobilier to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management in the Misc. Fabricated Products industry

– France Tourisme Immobilier is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– France Tourisme Immobilier has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Misc. Fabricated Products industry. Secondly the value chain collaborators of France Tourisme Immobilier have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- France Tourisme Immobilier is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at France Tourisme Immobilier is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at France Tourisme Immobilier emphasize – knowledge, initiative, and innovation.

Organizational Resilience of France Tourisme Immobilier

– The covid-19 pandemic has put organizational resilience at the centre of everthing France Tourisme Immobilier does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– France Tourisme Immobilier is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Misc. Fabricated Products industry. The technology infrastructure of France is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Successful track record of launching new products

– France Tourisme Immobilier has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. France Tourisme Immobilier has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Superior customer experience

– The customer experience strategy of France Tourisme Immobilier in Misc. Fabricated Products industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Sustainable margins compare to other players in Misc. Fabricated Products industry

– France Tourisme Immobilier has clearly differentiated products in the market place. This has enabled France Tourisme Immobilier to fetch slight price premium compare to the competitors in the Misc. Fabricated Products industry. The sustainable margins have also helped France Tourisme Immobilier to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– France Tourisme Immobilier has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – France Tourisme Immobilier staying ahead in the Misc. Fabricated Products industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the France Tourisme Immobilier are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– France Tourisme Immobilier is one of the leading players in the Misc. Fabricated Products industry in France. It is in a position to attract the best talent available in France. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses of France Tourisme Immobilier | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of France Tourisme Immobilier are -

Aligning sales with marketing

– From the outside it seems that France Tourisme Immobilier needs to have more collaboration between its sales team and marketing team. Sales professionals in the Misc. Fabricated Products industry have deep experience in developing customer relationships. Marketing department at France Tourisme Immobilier can leverage the sales team experience to cultivate customer relationships as France Tourisme Immobilier is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of France, France Tourisme Immobilier needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High cash cycle compare to competitors

France Tourisme Immobilier has a high cash cycle compare to other players in the Misc. Fabricated Products industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Ability to respond to the competition

– As the decision making is very deliberative at France Tourisme Immobilier, in the dynamic environment of Misc. Fabricated Products industry it has struggled to respond to the nimble upstart competition. France Tourisme Immobilier has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to strategic competitive environment developments

– As France Tourisme Immobilier is one of the leading players in the Misc. Fabricated Products industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Misc. Fabricated Products industry in last five years.

Interest costs

– Compare to the competition, France Tourisme Immobilier has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– From the 10K / annual statement of France Tourisme Immobilier, it seems that company is thinking out the frontier risks that can impact Misc. Fabricated Products industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Compensation and incentives

– The revenue per employee of France Tourisme Immobilier is just above the Misc. Fabricated Products industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High bargaining power of channel partners in Misc. Fabricated Products industry

– because of the regulatory requirements in France, France Tourisme Immobilier is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Misc. Fabricated Products industry.

Products dominated business model

– Even though France Tourisme Immobilier has some of the most successful models in the Misc. Fabricated Products industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. France Tourisme Immobilier should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of France Tourisme Immobilier is dominated by functional specialists. It is not different from other players in the Misc. Fabricated Products industry, but France Tourisme Immobilier needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help France Tourisme Immobilier to focus more on services in the Misc. Fabricated Products industry rather than just following the product oriented approach.




France Tourisme Immobilier Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of France Tourisme Immobilier are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects France Tourisme Immobilier can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Low interest rates

– Even though inflation is raising its head in most developed economies, France Tourisme Immobilier can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Misc. Fabricated Products industry, but it has also influenced the consumer preferences. France Tourisme Immobilier can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions in Misc. Fabricated Products industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for France Tourisme Immobilier in the Misc. Fabricated Products industry. Now France Tourisme Immobilier can target international markets with far fewer capital restrictions requirements than the existing system.

Redefining models of collaboration and team work

– As explained in the weaknesses section, France Tourisme Immobilier is facing challenges because of the dominance of functional experts in the organization. France Tourisme Immobilier can utilize new technology in the field of Misc. Fabricated Products industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for France Tourisme Immobilier to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for France Tourisme Immobilier to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– France Tourisme Immobilier has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Misc. Fabricated Products sector. This continuous investment in analytics has enabled France Tourisme Immobilier to build a competitive advantage using analytics. The analytics driven competitive advantage can help France Tourisme Immobilier to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of France Tourisme Immobilier has opened avenues for new revenue streams for the organization in Misc. Fabricated Products industry. This can help France Tourisme Immobilier to build a more holistic ecosystem for France Tourisme Immobilier products in the Misc. Fabricated Products industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Misc. Fabricated Products industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. France Tourisme Immobilier can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. France Tourisme Immobilier can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. France Tourisme Immobilier can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– France Tourisme Immobilier can use the latest technology developments to improve its manufacturing and designing process in Misc. Fabricated Products sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Learning at scale

– Online learning technologies has now opened space for France Tourisme Immobilier to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– France Tourisme Immobilier can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats France Tourisme Immobilier External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of France Tourisme Immobilier are -

Consumer confidence and its impact on France Tourisme Immobilier demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Misc. Fabricated Products industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. France Tourisme Immobilier will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Misc. Fabricated Products industry are lowering. It can presents France Tourisme Immobilier with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Misc. Fabricated Products sector.

Regulatory challenges

– France Tourisme Immobilier needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Misc. Fabricated Products industry regulations.

High dependence on third party suppliers

– France Tourisme Immobilier high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– France Tourisme Immobilier can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Misc. Fabricated Products industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for France Tourisme Immobilier in Misc. Fabricated Products industry. The Misc. Fabricated Products industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. France Tourisme Immobilier needs to understand the core reasons impacting the Misc. Fabricated Products industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that France Tourisme Immobilier is facing in Misc. Fabricated Products sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, France Tourisme Immobilier can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate France Tourisme Immobilier prominent markets.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– France Tourisme Immobilier needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. France Tourisme Immobilier can take advantage of this fund but it will also bring new competitors in the Misc. Fabricated Products industry.

Increasing wage structure of France Tourisme Immobilier

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of France Tourisme Immobilier.




Weighted SWOT Analysis of France Tourisme Immobilier Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at France Tourisme Immobilier needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of France Tourisme Immobilier is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of France Tourisme Immobilier is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of France Tourisme Immobilier to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that France Tourisme Immobilier needs to make to build a sustainable competitive advantage.



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