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Design Your Home Holding AB (MLDYH) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Design Your Home Holding AB (France)


Based on various researches at Oak Spring University , Design Your Home Holding AB is operating in a macro-environment that has been destablized by – customer relationship management is fast transforming because of increasing concerns over data privacy, central banks are concerned over increasing inflation, increasing commodity prices, talent flight as more people leaving formal jobs, wage bills are increasing, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Design Your Home Holding AB


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Design Your Home Holding AB can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Design Your Home Holding AB, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Design Your Home Holding AB operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Design Your Home Holding AB can be done for the following purposes –
1. Strategic planning of Design Your Home Holding AB
2. Improving business portfolio management of Design Your Home Holding AB
3. Assessing feasibility of the new initiative in France
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Design Your Home Holding AB




Strengths of Design Your Home Holding AB | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Design Your Home Holding AB are -

Diverse revenue streams

– Design Your Home Holding AB is present in almost all the verticals within the industry. This has provided Design Your Home Holding AB a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Design Your Home Holding AB digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Design Your Home Holding AB has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Design Your Home Holding AB in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of Design Your Home Holding AB in the sector have low bargaining power. Design Your Home Holding AB has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Design Your Home Holding AB to manage not only supply disruptions but also source products at highly competitive prices.

Ability to lead change in

– Design Your Home Holding AB is one of the leading players in the industry in France. Over the years it has not only transformed the business landscape in the industry in France but also across the existing markets. The ability to lead change has enabled Design Your Home Holding AB in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy of Design Your Home Holding AB comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management in the industry

– Design Your Home Holding AB is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– Design Your Home Holding AB is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of France is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High brand equity

– Design Your Home Holding AB has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Design Your Home Holding AB to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in industry

– Design Your Home Holding AB has clearly differentiated products in the market place. This has enabled Design Your Home Holding AB to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Design Your Home Holding AB to invest into research and development (R&D) and innovation.

Training and development

– Design Your Home Holding AB has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Design Your Home Holding AB has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Design Your Home Holding AB have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses of Design Your Home Holding AB | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Design Your Home Holding AB are -

Lack of clear differentiation of Design Your Home Holding AB products

– To increase the profitability and margins on the products, Design Your Home Holding AB needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Design Your Home Holding AB supply chain. Even after few cautionary changes, Design Your Home Holding AB is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Design Your Home Holding AB vulnerable to further global disruptions in South East Asia.

Ability to respond to the competition

– As the decision making is very deliberative at Design Your Home Holding AB, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Design Your Home Holding AB has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring in industry

– The stress on hiring functional specialists at Design Your Home Holding AB has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High cash cycle compare to competitors

Design Your Home Holding AB has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Interest costs

– Compare to the competition, Design Your Home Holding AB has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Design Your Home Holding AB is slow explore the new channels of communication. These new channels of communication can help Design Your Home Holding AB to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Design Your Home Holding AB has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Aligning sales with marketing

– From the outside it seems that Design Your Home Holding AB needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Design Your Home Holding AB can leverage the sales team experience to cultivate customer relationships as Design Your Home Holding AB is planning to shift buying processes online.

Products dominated business model

– Even though Design Your Home Holding AB has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Design Your Home Holding AB should strive to include more intangible value offerings along with its core products and services.

High dependence on Design Your Home Holding AB ‘s star products

– The top 2 products and services of Design Your Home Holding AB still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Design Your Home Holding AB has relatively successful track record of launching new products.




Design Your Home Holding AB Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Design Your Home Holding AB are -

Loyalty marketing

– Design Your Home Holding AB has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Design Your Home Holding AB can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Design Your Home Holding AB to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Design Your Home Holding AB can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Design Your Home Holding AB to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Design Your Home Holding AB can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Design Your Home Holding AB can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Design Your Home Holding AB to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Design Your Home Holding AB to hire the very best people irrespective of their geographical location.

Building a culture of innovation

– managers at Design Your Home Holding AB can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Developing new processes and practices

– Design Your Home Holding AB can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Manufacturing automation

– Design Your Home Holding AB can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Design Your Home Holding AB in the industry. Now Design Your Home Holding AB can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Design Your Home Holding AB can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Design Your Home Holding AB can use these opportunities to build new business models that can help the communities that Design Your Home Holding AB operates in. Secondly it can use opportunities from government spending in sector.

Leveraging digital technologies

– Design Your Home Holding AB can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats Design Your Home Holding AB External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Design Your Home Holding AB are -

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Design Your Home Holding AB can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Design Your Home Holding AB

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Design Your Home Holding AB.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Design Your Home Holding AB may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Technology acceleration in Forth Industrial Revolution

– Design Your Home Holding AB has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Design Your Home Holding AB needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Design Your Home Holding AB high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Design Your Home Holding AB can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Design Your Home Holding AB business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Design Your Home Holding AB can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Design Your Home Holding AB prominent markets.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Design Your Home Holding AB with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Design Your Home Holding AB needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Design Your Home Holding AB is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Design Your Home Holding AB will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Consumer confidence and its impact on Design Your Home Holding AB demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.




Weighted SWOT Analysis of Design Your Home Holding AB Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Design Your Home Holding AB needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Design Your Home Holding AB is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Design Your Home Holding AB is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Design Your Home Holding AB to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Design Your Home Holding AB needs to make to build a sustainable competitive advantage.



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