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CSSC Offshore & Marine Engineering (317) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for CSSC Offshore & Marine Engineering (Hong Kong)


Based on various researches at Oak Spring University , CSSC Offshore & Marine Engineering is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, technology disruption, increasing government debt because of Covid-19 spendings, geopolitical disruptions, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of CSSC Offshore & Marine Engineering


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that CSSC Offshore & Marine Engineering can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the CSSC Offshore & Marine Engineering, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which CSSC Offshore & Marine Engineering operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of CSSC Offshore & Marine Engineering can be done for the following purposes –
1. Strategic planning of CSSC Offshore & Marine Engineering
2. Improving business portfolio management of CSSC Offshore & Marine Engineering
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Water Transportation sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of CSSC Offshore & Marine Engineering




Strengths of CSSC Offshore & Marine Engineering | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of CSSC Offshore & Marine Engineering are -

Ability to recruit top talent

– CSSC Offshore & Marine Engineering is one of the leading players in the Water Transportation industry in Hong Kong. It is in a position to attract the best talent available in Hong Kong. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Water Transportation industry

– CSSC Offshore & Marine Engineering has clearly differentiated products in the market place. This has enabled CSSC Offshore & Marine Engineering to fetch slight price premium compare to the competitors in the Water Transportation industry. The sustainable margins have also helped CSSC Offshore & Marine Engineering to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of CSSC Offshore & Marine Engineering in the Transportation sector have low bargaining power. CSSC Offshore & Marine Engineering has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps CSSC Offshore & Marine Engineering to manage not only supply disruptions but also source products at highly competitive prices.

Cross disciplinary teams

– Horizontal connected teams at the CSSC Offshore & Marine Engineering are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– CSSC Offshore & Marine Engineering has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – CSSC Offshore & Marine Engineering staying ahead in the Water Transportation industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Training and development

– CSSC Offshore & Marine Engineering has one of the best training and development program in Transportation industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– CSSC Offshore & Marine Engineering is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Water Transportation industry. The technology infrastructure of Hong Kong is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– CSSC Offshore & Marine Engineering has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Water Transportation industry. Secondly the value chain collaborators of CSSC Offshore & Marine Engineering have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– CSSC Offshore & Marine Engineering has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled CSSC Offshore & Marine Engineering to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– CSSC Offshore & Marine Engineering is present in almost all the verticals within the Water Transportation industry. This has provided CSSC Offshore & Marine Engineering a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Strong track record of project management in the Water Transportation industry

– CSSC Offshore & Marine Engineering is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Superior customer experience

– The customer experience strategy of CSSC Offshore & Marine Engineering in Water Transportation industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses of CSSC Offshore & Marine Engineering | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of CSSC Offshore & Marine Engineering are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, CSSC Offshore & Marine Engineering is slow explore the new channels of communication. These new channels of communication can help CSSC Offshore & Marine Engineering to provide better information regarding Water Transportation products and services. It can also build an online community to further reach out to potential customers.

Capital Spending Reduction

– Even during the low interest decade, CSSC Offshore & Marine Engineering has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Water Transportation industry using digital technology.

High dependence on CSSC Offshore & Marine Engineering ‘s star products

– The top 2 products and services of CSSC Offshore & Marine Engineering still accounts for major business revenue. This dependence on star products in Water Transportation industry has resulted into insufficient focus on developing new products, even though CSSC Offshore & Marine Engineering has relatively successful track record of launching new products.

Slow to strategic competitive environment developments

– As CSSC Offshore & Marine Engineering is one of the leading players in the Water Transportation industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Water Transportation industry in last five years.

Ability to respond to the competition

– As the decision making is very deliberative at CSSC Offshore & Marine Engineering, in the dynamic environment of Water Transportation industry it has struggled to respond to the nimble upstart competition. CSSC Offshore & Marine Engineering has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

No frontier risks strategy

– From the 10K / annual statement of CSSC Offshore & Marine Engineering, it seems that company is thinking out the frontier risks that can impact Water Transportation industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Low market penetration in new markets

– Outside its home market of Hong Kong, CSSC Offshore & Marine Engineering needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Need for greater diversity

– CSSC Offshore & Marine Engineering has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow decision making process

– As mentioned earlier in the report, CSSC Offshore & Marine Engineering has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Water Transportation industry over the last five years. CSSC Offshore & Marine Engineering even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of CSSC Offshore & Marine Engineering is dominated by functional specialists. It is not different from other players in the Water Transportation industry, but CSSC Offshore & Marine Engineering needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help CSSC Offshore & Marine Engineering to focus more on services in the Water Transportation industry rather than just following the product oriented approach.

Interest costs

– Compare to the competition, CSSC Offshore & Marine Engineering has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.




CSSC Offshore & Marine Engineering Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of CSSC Offshore & Marine Engineering are -

Leveraging digital technologies

– CSSC Offshore & Marine Engineering can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Creating value in data economy

– The success of analytics program of CSSC Offshore & Marine Engineering has opened avenues for new revenue streams for the organization in Water Transportation industry. This can help CSSC Offshore & Marine Engineering to build a more holistic ecosystem for CSSC Offshore & Marine Engineering products in the Water Transportation industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– CSSC Offshore & Marine Engineering has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Water Transportation sector. This continuous investment in analytics has enabled CSSC Offshore & Marine Engineering to build a competitive advantage using analytics. The analytics driven competitive advantage can help CSSC Offshore & Marine Engineering to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Lowering marketing communication costs

– 5G expansion will open new opportunities for CSSC Offshore & Marine Engineering in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Water Transportation industry, and it will provide faster access to the consumers.

Loyalty marketing

– CSSC Offshore & Marine Engineering has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Developing new processes and practices

– CSSC Offshore & Marine Engineering can develop new processes and procedures in Water Transportation industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at CSSC Offshore & Marine Engineering can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Water Transportation industry.

Low interest rates

– Even though inflation is raising its head in most developed economies, CSSC Offshore & Marine Engineering can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Water Transportation industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. CSSC Offshore & Marine Engineering can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. CSSC Offshore & Marine Engineering can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, CSSC Offshore & Marine Engineering can use these opportunities to build new business models that can help the communities that CSSC Offshore & Marine Engineering operates in. Secondly it can use opportunities from government spending in Water Transportation sector.

Manufacturing automation

– CSSC Offshore & Marine Engineering can use the latest technology developments to improve its manufacturing and designing process in Water Transportation sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Water Transportation industry, but it has also influenced the consumer preferences. CSSC Offshore & Marine Engineering can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for CSSC Offshore & Marine Engineering to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for CSSC Offshore & Marine Engineering to hire the very best people irrespective of their geographical location.




Threats CSSC Offshore & Marine Engineering External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of CSSC Offshore & Marine Engineering are -

Consumer confidence and its impact on CSSC Offshore & Marine Engineering demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Water Transportation industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for CSSC Offshore & Marine Engineering in the Water Transportation sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that CSSC Offshore & Marine Engineering is facing in Water Transportation sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, CSSC Offshore & Marine Engineering can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate CSSC Offshore & Marine Engineering prominent markets.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, CSSC Offshore & Marine Engineering may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Water Transportation sector.

Increasing wage structure of CSSC Offshore & Marine Engineering

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of CSSC Offshore & Marine Engineering.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. CSSC Offshore & Marine Engineering will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for CSSC Offshore & Marine Engineering in Water Transportation industry. The Water Transportation industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– CSSC Offshore & Marine Engineering can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Water Transportation industry.

Easy access to finance

– Easy access to finance in Water Transportation industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. CSSC Offshore & Marine Engineering can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Regulatory challenges

– CSSC Offshore & Marine Engineering needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Water Transportation industry regulations.




Weighted SWOT Analysis of CSSC Offshore & Marine Engineering Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at CSSC Offshore & Marine Engineering needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of CSSC Offshore & Marine Engineering is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of CSSC Offshore & Marine Engineering is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of CSSC Offshore & Marine Engineering to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that CSSC Offshore & Marine Engineering needs to make to build a sustainable competitive advantage.



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