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Kinetic Mines and Energy (1277) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Kinetic Mines and Energy (Hong Kong)


Based on various researches at Oak Spring University , Kinetic Mines and Energy is operating in a macro-environment that has been destablized by – customer relationship management is fast transforming because of increasing concerns over data privacy, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, increasing transportation and logistics costs, supply chains are disrupted by pandemic , increasing energy prices, etc



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Introduction to SWOT Analysis of Kinetic Mines and Energy


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Kinetic Mines and Energy can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Kinetic Mines and Energy, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Kinetic Mines and Energy operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Kinetic Mines and Energy can be done for the following purposes –
1. Strategic planning of Kinetic Mines and Energy
2. Improving business portfolio management of Kinetic Mines and Energy
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Coal sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Kinetic Mines and Energy




Strengths of Kinetic Mines and Energy | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Kinetic Mines and Energy are -

Cross disciplinary teams

– Horizontal connected teams at the Kinetic Mines and Energy are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of Kinetic Mines and Energy

– The covid-19 pandemic has put organizational resilience at the centre of everthing Kinetic Mines and Energy does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy of Kinetic Mines and Energy comprises – understanding the underlying the factors in the Coal industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Digital Transformation in Coal industry

- digital transformation varies from industry to industry. For Kinetic Mines and Energy digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Kinetic Mines and Energy has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Kinetic Mines and Energy is one of the most innovative firm in Coal sector.

Effective Research and Development (R&D)

– Kinetic Mines and Energy has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Kinetic Mines and Energy staying ahead in the Coal industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Diverse revenue streams

– Kinetic Mines and Energy is present in almost all the verticals within the Coal industry. This has provided Kinetic Mines and Energy a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Kinetic Mines and Energy is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Kinetic Mines and Energy is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Kinetic Mines and Energy emphasize – knowledge, initiative, and innovation.

Ability to lead change in Coal

– Kinetic Mines and Energy is one of the leading players in the Coal industry in Hong Kong. Over the years it has not only transformed the business landscape in the Coal industry in Hong Kong but also across the existing markets. The ability to lead change has enabled Kinetic Mines and Energy in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Kinetic Mines and Energy has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Kinetic Mines and Energy to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Kinetic Mines and Energy has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Kinetic Mines and Energy has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in Coal industry

– Kinetic Mines and Energy has clearly differentiated products in the market place. This has enabled Kinetic Mines and Energy to fetch slight price premium compare to the competitors in the Coal industry. The sustainable margins have also helped Kinetic Mines and Energy to invest into research and development (R&D) and innovation.






Weaknesses of Kinetic Mines and Energy | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Kinetic Mines and Energy are -

High cash cycle compare to competitors

Kinetic Mines and Energy has a high cash cycle compare to other players in the Coal industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High bargaining power of channel partners in Coal industry

– because of the regulatory requirements in Hong Kong, Kinetic Mines and Energy is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Coal industry.

Capital Spending Reduction

– Even during the low interest decade, Kinetic Mines and Energy has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Coal industry using digital technology.

Workers concerns about automation

– As automation is fast increasing in the Coal industry, Kinetic Mines and Energy needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, Kinetic Mines and Energy has high operating costs in the Coal industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Kinetic Mines and Energy lucrative customers.

Need for greater diversity

– Kinetic Mines and Energy has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Kinetic Mines and Energy is slow explore the new channels of communication. These new channels of communication can help Kinetic Mines and Energy to provide better information regarding Coal products and services. It can also build an online community to further reach out to potential customers.

Slow decision making process

– As mentioned earlier in the report, Kinetic Mines and Energy has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Coal industry over the last five years. Kinetic Mines and Energy even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Kinetic Mines and Energy is dominated by functional specialists. It is not different from other players in the Coal industry, but Kinetic Mines and Energy needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Kinetic Mines and Energy to focus more on services in the Coal industry rather than just following the product oriented approach.

Lack of clear differentiation of Kinetic Mines and Energy products

– To increase the profitability and margins on the products, Kinetic Mines and Energy needs to provide more differentiated products than what it is currently offering in the marketplace.

Skills based hiring in Coal industry

– The stress on hiring functional specialists at Kinetic Mines and Energy has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




Kinetic Mines and Energy Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Kinetic Mines and Energy are -

Loyalty marketing

– Kinetic Mines and Energy has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Kinetic Mines and Energy to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Kinetic Mines and Energy can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Kinetic Mines and Energy can develop new processes and procedures in Coal industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Kinetic Mines and Energy can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Kinetic Mines and Energy to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Coal industry, but it has also influenced the consumer preferences. Kinetic Mines and Energy can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Kinetic Mines and Energy has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Coal sector. This continuous investment in analytics has enabled Kinetic Mines and Energy to build a competitive advantage using analytics. The analytics driven competitive advantage can help Kinetic Mines and Energy to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Better consumer reach

– The expansion of the 5G network will help Kinetic Mines and Energy to increase its market reach. Kinetic Mines and Energy will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Kinetic Mines and Energy can use these opportunities to build new business models that can help the communities that Kinetic Mines and Energy operates in. Secondly it can use opportunities from government spending in Coal sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Kinetic Mines and Energy is facing challenges because of the dominance of functional experts in the organization. Kinetic Mines and Energy can utilize new technology in the field of Coal industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Manufacturing automation

– Kinetic Mines and Energy can use the latest technology developments to improve its manufacturing and designing process in Coal sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Kinetic Mines and Energy can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Coal industry.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Kinetic Mines and Energy can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Kinetic Mines and Energy External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Kinetic Mines and Energy are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Kinetic Mines and Energy can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Kinetic Mines and Energy prominent markets.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Kinetic Mines and Energy will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– Kinetic Mines and Energy needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Kinetic Mines and Energy can take advantage of this fund but it will also bring new competitors in the Coal industry.

Increasing wage structure of Kinetic Mines and Energy

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Kinetic Mines and Energy.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Kinetic Mines and Energy may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Coal sector.

Technology acceleration in Forth Industrial Revolution

– Kinetic Mines and Energy has witnessed rapid integration of technology during Covid-19 in the Coal industry. As one of the leading players in the industry, Kinetic Mines and Energy needs to keep up with the evolution of technology in the Coal sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Kinetic Mines and Energy needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Coal industry regulations.

Consumer confidence and its impact on Kinetic Mines and Energy demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Coal industry and other sectors.

Stagnating economy with rate increase

– Kinetic Mines and Energy can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Coal industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Coal industry are lowering. It can presents Kinetic Mines and Energy with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Coal sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Kinetic Mines and Energy business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Kinetic Mines and Energy in the Coal sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Kinetic Mines and Energy Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Kinetic Mines and Energy needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Kinetic Mines and Energy is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Kinetic Mines and Energy is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Kinetic Mines and Energy to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Kinetic Mines and Energy needs to make to build a sustainable competitive advantage.



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