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Beijing Chunlizhengda Medical Instruments (1858) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Beijing Chunlizhengda Medical Instruments (Hong Kong)


Based on various researches at Oak Spring University , Beijing Chunlizhengda Medical Instruments is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, challanges to central banks by blockchain based private currencies, increasing energy prices, cloud computing is disrupting traditional business models, supply chains are disrupted by pandemic , increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, increasing transportation and logistics costs, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Beijing Chunlizhengda Medical Instruments


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Beijing Chunlizhengda Medical Instruments can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Beijing Chunlizhengda Medical Instruments, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Beijing Chunlizhengda Medical Instruments operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Beijing Chunlizhengda Medical Instruments can be done for the following purposes –
1. Strategic planning of Beijing Chunlizhengda Medical Instruments
2. Improving business portfolio management of Beijing Chunlizhengda Medical Instruments
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Medical Equipment & Supplies sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Beijing Chunlizhengda Medical Instruments




Strengths of Beijing Chunlizhengda Medical Instruments | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Beijing Chunlizhengda Medical Instruments are -

Highly skilled collaborators

– Beijing Chunlizhengda Medical Instruments has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Medical Equipment & Supplies industry. Secondly the value chain collaborators of Beijing Chunlizhengda Medical Instruments have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Beijing Chunlizhengda Medical Instruments is one of the leading players in the Medical Equipment & Supplies industry in Hong Kong. It is in a position to attract the best talent available in Hong Kong. The firm has a robust talent identification program that helps in identifying the brightest.

Diverse revenue streams

– Beijing Chunlizhengda Medical Instruments is present in almost all the verticals within the Medical Equipment & Supplies industry. This has provided Beijing Chunlizhengda Medical Instruments a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Medical Equipment & Supplies industry

- digital transformation varies from industry to industry. For Beijing Chunlizhengda Medical Instruments digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Beijing Chunlizhengda Medical Instruments has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Medical Equipment & Supplies

– Beijing Chunlizhengda Medical Instruments is one of the leading players in the Medical Equipment & Supplies industry in Hong Kong. Over the years it has not only transformed the business landscape in the Medical Equipment & Supplies industry in Hong Kong but also across the existing markets. The ability to lead change has enabled Beijing Chunlizhengda Medical Instruments in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Medical Equipment & Supplies industry

– Beijing Chunlizhengda Medical Instruments has clearly differentiated products in the market place. This has enabled Beijing Chunlizhengda Medical Instruments to fetch slight price premium compare to the competitors in the Medical Equipment & Supplies industry. The sustainable margins have also helped Beijing Chunlizhengda Medical Instruments to invest into research and development (R&D) and innovation.

Training and development

– Beijing Chunlizhengda Medical Instruments has one of the best training and development program in Healthcare industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Innovation driven organization

– Beijing Chunlizhengda Medical Instruments is one of the most innovative firm in Medical Equipment & Supplies sector.

Effective Research and Development (R&D)

– Beijing Chunlizhengda Medical Instruments has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Beijing Chunlizhengda Medical Instruments staying ahead in the Medical Equipment & Supplies industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Organizational Resilience of Beijing Chunlizhengda Medical Instruments

– The covid-19 pandemic has put organizational resilience at the centre of everthing Beijing Chunlizhengda Medical Instruments does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Beijing Chunlizhengda Medical Instruments is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Medical Equipment & Supplies industry. The technology infrastructure of Hong Kong is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Cross disciplinary teams

– Horizontal connected teams at the Beijing Chunlizhengda Medical Instruments are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses of Beijing Chunlizhengda Medical Instruments | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Beijing Chunlizhengda Medical Instruments are -

Slow decision making process

– As mentioned earlier in the report, Beijing Chunlizhengda Medical Instruments has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Medical Equipment & Supplies industry over the last five years. Beijing Chunlizhengda Medical Instruments even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Beijing Chunlizhengda Medical Instruments is slow explore the new channels of communication. These new channels of communication can help Beijing Chunlizhengda Medical Instruments to provide better information regarding Medical Equipment & Supplies products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Beijing Chunlizhengda Medical Instruments has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Lack of clear differentiation of Beijing Chunlizhengda Medical Instruments products

– To increase the profitability and margins on the products, Beijing Chunlizhengda Medical Instruments needs to provide more differentiated products than what it is currently offering in the marketplace.

Need for greater diversity

– Beijing Chunlizhengda Medical Instruments has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High cash cycle compare to competitors

Beijing Chunlizhengda Medical Instruments has a high cash cycle compare to other players in the Medical Equipment & Supplies industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Employees’ less understanding of Beijing Chunlizhengda Medical Instruments strategy

– From the outside it seems that the employees of Beijing Chunlizhengda Medical Instruments don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As Beijing Chunlizhengda Medical Instruments is one of the leading players in the Medical Equipment & Supplies industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Medical Equipment & Supplies industry in last five years.

Increasing silos among functional specialists

– The organizational structure of Beijing Chunlizhengda Medical Instruments is dominated by functional specialists. It is not different from other players in the Medical Equipment & Supplies industry, but Beijing Chunlizhengda Medical Instruments needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Beijing Chunlizhengda Medical Instruments to focus more on services in the Medical Equipment & Supplies industry rather than just following the product oriented approach.

Products dominated business model

– Even though Beijing Chunlizhengda Medical Instruments has some of the most successful models in the Medical Equipment & Supplies industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Beijing Chunlizhengda Medical Instruments should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the Medical Equipment & Supplies industry, Beijing Chunlizhengda Medical Instruments needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Beijing Chunlizhengda Medical Instruments Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Beijing Chunlizhengda Medical Instruments are -

Manufacturing automation

– Beijing Chunlizhengda Medical Instruments can use the latest technology developments to improve its manufacturing and designing process in Medical Equipment & Supplies sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help Beijing Chunlizhengda Medical Instruments to increase its market reach. Beijing Chunlizhengda Medical Instruments will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Beijing Chunlizhengda Medical Instruments is facing challenges because of the dominance of functional experts in the organization. Beijing Chunlizhengda Medical Instruments can utilize new technology in the field of Medical Equipment & Supplies industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Beijing Chunlizhengda Medical Instruments in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Medical Equipment & Supplies industry, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Beijing Chunlizhengda Medical Instruments can use these opportunities to build new business models that can help the communities that Beijing Chunlizhengda Medical Instruments operates in. Secondly it can use opportunities from government spending in Medical Equipment & Supplies sector.

Low interest rates

– Even though inflation is raising its head in most developed economies, Beijing Chunlizhengda Medical Instruments can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– Beijing Chunlizhengda Medical Instruments can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Medical Equipment & Supplies industry, but it has also influenced the consumer preferences. Beijing Chunlizhengda Medical Instruments can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Loyalty marketing

– Beijing Chunlizhengda Medical Instruments has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Beijing Chunlizhengda Medical Instruments can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Beijing Chunlizhengda Medical Instruments has opened avenues for new revenue streams for the organization in Medical Equipment & Supplies industry. This can help Beijing Chunlizhengda Medical Instruments to build a more holistic ecosystem for Beijing Chunlizhengda Medical Instruments products in the Medical Equipment & Supplies industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– Beijing Chunlizhengda Medical Instruments can develop new processes and procedures in Medical Equipment & Supplies industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Beijing Chunlizhengda Medical Instruments can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Beijing Chunlizhengda Medical Instruments External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Beijing Chunlizhengda Medical Instruments are -

Technology acceleration in Forth Industrial Revolution

– Beijing Chunlizhengda Medical Instruments has witnessed rapid integration of technology during Covid-19 in the Medical Equipment & Supplies industry. As one of the leading players in the industry, Beijing Chunlizhengda Medical Instruments needs to keep up with the evolution of technology in the Medical Equipment & Supplies sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Beijing Chunlizhengda Medical Instruments in Medical Equipment & Supplies industry. The Medical Equipment & Supplies industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Beijing Chunlizhengda Medical Instruments business can come under increasing regulations regarding data privacy, data security, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Medical Equipment & Supplies industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Beijing Chunlizhengda Medical Instruments can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Medical Equipment & Supplies industry are lowering. It can presents Beijing Chunlizhengda Medical Instruments with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Medical Equipment & Supplies sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Beijing Chunlizhengda Medical Instruments.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Beijing Chunlizhengda Medical Instruments needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Medical Equipment & Supplies industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Beijing Chunlizhengda Medical Instruments can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Beijing Chunlizhengda Medical Instruments prominent markets.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Beijing Chunlizhengda Medical Instruments needs to understand the core reasons impacting the Medical Equipment & Supplies industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Beijing Chunlizhengda Medical Instruments is facing in Medical Equipment & Supplies sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Beijing Chunlizhengda Medical Instruments can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Medical Equipment & Supplies industry.




Weighted SWOT Analysis of Beijing Chunlizhengda Medical Instruments Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Beijing Chunlizhengda Medical Instruments needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Beijing Chunlizhengda Medical Instruments is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Beijing Chunlizhengda Medical Instruments is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Beijing Chunlizhengda Medical Instruments to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Beijing Chunlizhengda Medical Instruments needs to make to build a sustainable competitive advantage.



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