Orange Sky Golden Harvest (1132) SWOT Analysis / TOWS Matrix / MBA Resources
Motion Pictures
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for Orange Sky Golden Harvest (Hong Kong)
Based on various researches at Oak Spring University , Orange Sky Golden Harvest is operating in a macro-environment that has been destablized by – wage bills are increasing, there is increasing trade war between United States & China, customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, supply chains are disrupted by pandemic , banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices,
technology disruption, central banks are concerned over increasing inflation, etc
Introduction to SWOT Analysis of Orange Sky Golden Harvest
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Orange Sky Golden Harvest can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Orange Sky Golden Harvest, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Orange Sky Golden Harvest operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Orange Sky Golden Harvest can be done for the following purposes –
1. Strategic planning of Orange Sky Golden Harvest
2. Improving business portfolio management of Orange Sky Golden Harvest
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Motion Pictures sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Orange Sky Golden Harvest
Strengths of Orange Sky Golden Harvest | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Orange Sky Golden Harvest are -
Effective Research and Development (R&D)
– Orange Sky Golden Harvest has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Orange Sky Golden Harvest staying ahead in the Motion Pictures industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Analytics focus
– Orange Sky Golden Harvest is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Motion Pictures industry. The technology infrastructure of Hong Kong is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Innovation driven organization
– Orange Sky Golden Harvest is one of the most innovative firm in Motion Pictures sector.
Digital Transformation in Motion Pictures industry
- digital transformation varies from industry to industry. For Orange Sky Golden Harvest digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Orange Sky Golden Harvest has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Cross disciplinary teams
– Horizontal connected teams at the Orange Sky Golden Harvest are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Highly skilled collaborators
– Orange Sky Golden Harvest has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Motion Pictures industry. Secondly the value chain collaborators of Orange Sky Golden Harvest have helped the firm to develop new products and bring them quickly to the marketplace.
High brand equity
– Orange Sky Golden Harvest has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Orange Sky Golden Harvest to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Strong track record of project management in the Motion Pictures industry
– Orange Sky Golden Harvest is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Learning organization
- Orange Sky Golden Harvest is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Orange Sky Golden Harvest is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Orange Sky Golden Harvest emphasize – knowledge, initiative, and innovation.
Training and development
– Orange Sky Golden Harvest has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Organizational Resilience of Orange Sky Golden Harvest
– The covid-19 pandemic has put organizational resilience at the centre of everthing Orange Sky Golden Harvest does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Ability to lead change in Motion Pictures
– Orange Sky Golden Harvest is one of the leading players in the Motion Pictures industry in Hong Kong. Over the years it has not only transformed the business landscape in the Motion Pictures industry in Hong Kong but also across the existing markets. The ability to lead change has enabled Orange Sky Golden Harvest in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Weaknesses of Orange Sky Golden Harvest | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Orange Sky Golden Harvest are -
Ability to respond to the competition
– As the decision making is very deliberative at Orange Sky Golden Harvest, in the dynamic environment of Motion Pictures industry it has struggled to respond to the nimble upstart competition. Orange Sky Golden Harvest has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Low market penetration in new markets
– Outside its home market of Hong Kong, Orange Sky Golden Harvest needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Increasing silos among functional specialists
– The organizational structure of Orange Sky Golden Harvest is dominated by functional specialists. It is not different from other players in the Motion Pictures industry, but Orange Sky Golden Harvest needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Orange Sky Golden Harvest to focus more on services in the Motion Pictures industry rather than just following the product oriented approach.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Orange Sky Golden Harvest supply chain. Even after few cautionary changes, Orange Sky Golden Harvest is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Orange Sky Golden Harvest vulnerable to further global disruptions in South East Asia.
Workers concerns about automation
– As automation is fast increasing in the Motion Pictures industry, Orange Sky Golden Harvest needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Need for greater diversity
– Orange Sky Golden Harvest has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Orange Sky Golden Harvest is slow explore the new channels of communication. These new channels of communication can help Orange Sky Golden Harvest to provide better information regarding Motion Pictures products and services. It can also build an online community to further reach out to potential customers.
Employees’ less understanding of Orange Sky Golden Harvest strategy
– From the outside it seems that the employees of Orange Sky Golden Harvest don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
High dependence on Orange Sky Golden Harvest ‘s star products
– The top 2 products and services of Orange Sky Golden Harvest still accounts for major business revenue. This dependence on star products in Motion Pictures industry has resulted into insufficient focus on developing new products, even though Orange Sky Golden Harvest has relatively successful track record of launching new products.
Slow decision making process
– As mentioned earlier in the report, Orange Sky Golden Harvest has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Motion Pictures industry over the last five years. Orange Sky Golden Harvest even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Aligning sales with marketing
– From the outside it seems that Orange Sky Golden Harvest needs to have more collaboration between its sales team and marketing team. Sales professionals in the Motion Pictures industry have deep experience in developing customer relationships. Marketing department at Orange Sky Golden Harvest can leverage the sales team experience to cultivate customer relationships as Orange Sky Golden Harvest is planning to shift buying processes online.
Orange Sky Golden Harvest Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of Orange Sky Golden Harvest are -
Learning at scale
– Online learning technologies has now opened space for Orange Sky Golden Harvest to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Orange Sky Golden Harvest can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Better consumer reach
– The expansion of the 5G network will help Orange Sky Golden Harvest to increase its market reach. Orange Sky Golden Harvest will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Orange Sky Golden Harvest to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Orange Sky Golden Harvest to hire the very best people irrespective of their geographical location.
Manufacturing automation
– Orange Sky Golden Harvest can use the latest technology developments to improve its manufacturing and designing process in Motion Pictures sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Creating value in data economy
– The success of analytics program of Orange Sky Golden Harvest has opened avenues for new revenue streams for the organization in Motion Pictures industry. This can help Orange Sky Golden Harvest to build a more holistic ecosystem for Orange Sky Golden Harvest products in the Motion Pictures industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Orange Sky Golden Harvest in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Motion Pictures industry, and it will provide faster access to the consumers.
Loyalty marketing
– Orange Sky Golden Harvest has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Orange Sky Golden Harvest can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Building a culture of innovation
– managers at Orange Sky Golden Harvest can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Motion Pictures industry.
Use of Bitcoin and other crypto currencies for transactions in Motion Pictures industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Orange Sky Golden Harvest in the Motion Pictures industry. Now Orange Sky Golden Harvest can target international markets with far fewer capital restrictions requirements than the existing system.
Leveraging digital technologies
– Orange Sky Golden Harvest can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Orange Sky Golden Harvest can use these opportunities to build new business models that can help the communities that Orange Sky Golden Harvest operates in. Secondly it can use opportunities from government spending in Motion Pictures sector.
Threats Orange Sky Golden Harvest External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of Orange Sky Golden Harvest are -
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, Orange Sky Golden Harvest may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Motion Pictures sector.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Orange Sky Golden Harvest will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Orange Sky Golden Harvest.
Increasing wage structure of Orange Sky Golden Harvest
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Orange Sky Golden Harvest.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry to Motion Pictures industry are lowering. It can presents Orange Sky Golden Harvest with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Motion Pictures sector.
Shortening product life cycle
– it is one of the major threat that Orange Sky Golden Harvest is facing in Motion Pictures sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Regulatory challenges
– Orange Sky Golden Harvest needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Motion Pictures industry regulations.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Orange Sky Golden Harvest needs to understand the core reasons impacting the Motion Pictures industry. This will help it in building a better workplace.
High dependence on third party suppliers
– Orange Sky Golden Harvest high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Orange Sky Golden Harvest in Motion Pictures industry. The Motion Pictures industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Easy access to finance
– Easy access to finance in Motion Pictures industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Orange Sky Golden Harvest can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Orange Sky Golden Harvest can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Orange Sky Golden Harvest prominent markets.
Weighted SWOT Analysis of Orange Sky Golden Harvest Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Orange Sky Golden Harvest needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of Orange Sky Golden Harvest is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of Orange Sky Golden Harvest is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Orange Sky Golden Harvest to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Orange Sky Golden Harvest needs to make to build a sustainable competitive advantage.
