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YuanShengTai Dairy Farm (1431) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for YuanShengTai Dairy Farm (Hong Kong)


Based on various researches at Oak Spring University , YuanShengTai Dairy Farm is operating in a macro-environment that has been destablized by – there is backlash against globalization, central banks are concerned over increasing inflation, increasing transportation and logistics costs, banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of YuanShengTai Dairy Farm


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that YuanShengTai Dairy Farm can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the YuanShengTai Dairy Farm, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which YuanShengTai Dairy Farm operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of YuanShengTai Dairy Farm can be done for the following purposes –
1. Strategic planning of YuanShengTai Dairy Farm
2. Improving business portfolio management of YuanShengTai Dairy Farm
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Fish/Livestock sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of YuanShengTai Dairy Farm




Strengths of YuanShengTai Dairy Farm | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of YuanShengTai Dairy Farm are -

High brand equity

– YuanShengTai Dairy Farm has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled YuanShengTai Dairy Farm to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– YuanShengTai Dairy Farm is present in almost all the verticals within the Fish/Livestock industry. This has provided YuanShengTai Dairy Farm a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– YuanShengTai Dairy Farm has one of the best training and development program in Consumer/Non-Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to lead change in Fish/Livestock

– YuanShengTai Dairy Farm is one of the leading players in the Fish/Livestock industry in Hong Kong. Over the years it has not only transformed the business landscape in the Fish/Livestock industry in Hong Kong but also across the existing markets. The ability to lead change has enabled YuanShengTai Dairy Farm in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy of YuanShengTai Dairy Farm comprises – understanding the underlying the factors in the Fish/Livestock industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Digital Transformation in Fish/Livestock industry

- digital transformation varies from industry to industry. For YuanShengTai Dairy Farm digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. YuanShengTai Dairy Farm has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of YuanShengTai Dairy Farm in the Consumer/Non-Cyclical sector have low bargaining power. YuanShengTai Dairy Farm has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps YuanShengTai Dairy Farm to manage not only supply disruptions but also source products at highly competitive prices.

Cross disciplinary teams

– Horizontal connected teams at the YuanShengTai Dairy Farm are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– YuanShengTai Dairy Farm has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – YuanShengTai Dairy Farm staying ahead in the Fish/Livestock industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– YuanShengTai Dairy Farm is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Fish/Livestock industry. The technology infrastructure of Hong Kong is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management in the Fish/Livestock industry

– YuanShengTai Dairy Farm is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of YuanShengTai Dairy Farm

– The covid-19 pandemic has put organizational resilience at the centre of everthing YuanShengTai Dairy Farm does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.



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Net Promoter Score



Weaknesses of YuanShengTai Dairy Farm | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of YuanShengTai Dairy Farm are -

High dependence on YuanShengTai Dairy Farm ‘s star products

– The top 2 products and services of YuanShengTai Dairy Farm still accounts for major business revenue. This dependence on star products in Fish/Livestock industry has resulted into insufficient focus on developing new products, even though YuanShengTai Dairy Farm has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of Hong Kong, YuanShengTai Dairy Farm needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– From the outside it seems that YuanShengTai Dairy Farm needs to have more collaboration between its sales team and marketing team. Sales professionals in the Fish/Livestock industry have deep experience in developing customer relationships. Marketing department at YuanShengTai Dairy Farm can leverage the sales team experience to cultivate customer relationships as YuanShengTai Dairy Farm is planning to shift buying processes online.

Employees’ less understanding of YuanShengTai Dairy Farm strategy

– From the outside it seems that the employees of YuanShengTai Dairy Farm don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Compensation and incentives

– The revenue per employee of YuanShengTai Dairy Farm is just above the Fish/Livestock industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Workers concerns about automation

– As automation is fast increasing in the Fish/Livestock industry, YuanShengTai Dairy Farm needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners in Fish/Livestock industry

– because of the regulatory requirements in Hong Kong, YuanShengTai Dairy Farm is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Fish/Livestock industry.

High operating costs

– Compare to the competitors, YuanShengTai Dairy Farm has high operating costs in the Fish/Livestock industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract YuanShengTai Dairy Farm lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, YuanShengTai Dairy Farm has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Fish/Livestock industry using digital technology.

High cash cycle compare to competitors

YuanShengTai Dairy Farm has a high cash cycle compare to other players in the Fish/Livestock industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Skills based hiring in Fish/Livestock industry

– The stress on hiring functional specialists at YuanShengTai Dairy Farm has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




YuanShengTai Dairy Farm Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of YuanShengTai Dairy Farm are -

Manufacturing automation

– YuanShengTai Dairy Farm can use the latest technology developments to improve its manufacturing and designing process in Fish/Livestock sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, YuanShengTai Dairy Farm is facing challenges because of the dominance of functional experts in the organization. YuanShengTai Dairy Farm can utilize new technology in the field of Fish/Livestock industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. YuanShengTai Dairy Farm can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, YuanShengTai Dairy Farm can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help YuanShengTai Dairy Farm to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Building a culture of innovation

– managers at YuanShengTai Dairy Farm can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Fish/Livestock industry.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help YuanShengTai Dairy Farm to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Better consumer reach

– The expansion of the 5G network will help YuanShengTai Dairy Farm to increase its market reach. YuanShengTai Dairy Farm will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Low interest rates

– Even though inflation is raising its head in most developed economies, YuanShengTai Dairy Farm can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– YuanShengTai Dairy Farm has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Fish/Livestock industry, but it has also influenced the consumer preferences. YuanShengTai Dairy Farm can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, YuanShengTai Dairy Farm can use these opportunities to build new business models that can help the communities that YuanShengTai Dairy Farm operates in. Secondly it can use opportunities from government spending in Fish/Livestock sector.

Learning at scale

– Online learning technologies has now opened space for YuanShengTai Dairy Farm to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of YuanShengTai Dairy Farm has opened avenues for new revenue streams for the organization in Fish/Livestock industry. This can help YuanShengTai Dairy Farm to build a more holistic ecosystem for YuanShengTai Dairy Farm products in the Fish/Livestock industry by providing – data insight services, data privacy related products, data based consulting services, etc.




Threats YuanShengTai Dairy Farm External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of YuanShengTai Dairy Farm are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, YuanShengTai Dairy Farm may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Fish/Livestock sector.

Regulatory challenges

– YuanShengTai Dairy Farm needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Fish/Livestock industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Fish/Livestock industry are lowering. It can presents YuanShengTai Dairy Farm with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Fish/Livestock sector.

Shortening product life cycle

– it is one of the major threat that YuanShengTai Dairy Farm is facing in Fish/Livestock sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– YuanShengTai Dairy Farm can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Fish/Livestock industry.

Consumer confidence and its impact on YuanShengTai Dairy Farm demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Fish/Livestock industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for YuanShengTai Dairy Farm in Fish/Livestock industry. The Fish/Livestock industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. YuanShengTai Dairy Farm needs to understand the core reasons impacting the Fish/Livestock industry. This will help it in building a better workplace.

Environmental challenges

– YuanShengTai Dairy Farm needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. YuanShengTai Dairy Farm can take advantage of this fund but it will also bring new competitors in the Fish/Livestock industry.

High dependence on third party suppliers

– YuanShengTai Dairy Farm high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, YuanShengTai Dairy Farm can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate YuanShengTai Dairy Farm prominent markets.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. YuanShengTai Dairy Farm will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of YuanShengTai Dairy Farm Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at YuanShengTai Dairy Farm needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of YuanShengTai Dairy Farm is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of YuanShengTai Dairy Farm is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of YuanShengTai Dairy Farm to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that YuanShengTai Dairy Farm needs to make to build a sustainable competitive advantage.



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