Compagnie Financiere Richemont S.A. Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Compagnie Financiere Richemont S.A. case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Compagnie Financiere Richemont S.A. case study is a Harvard Business School (HBR) case study written by Murray Bryant, Ken Mark. The Compagnie Financiere Richemont S.A. (referred as “Richemont Financiere” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, Strategy.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Compagnie Financiere Richemont S.A. Case Study

A consumer goods analyst has been asked to understand the governance structure and various risks facing Compagnie Financiere Richemont SA (Richemont), a Swiss-based luxury goods conglomerate. Richemont has emerged as one of the premier luxury brand houses in the world and is controlled by a single person, Johann Rupert. The case describes the development of Richemont and provides information on various aspects of the firm, including its many luxury brand houses, management's preferences and competitor information with which to conduct a comparator analysis.

Case Authors : Murray Bryant, Ken Mark

Topic : Finance & Accounting

Related Areas : Strategy

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Calculating Net Present Value (NPV) at 6% for Compagnie Financiere Richemont S.A. Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10026866)	-10026866	-	-
Year 1	3466135	-6560731	3466135	0.9434	3269939
Year 2	3956872	-2603859	7423007	0.89	3521602
Year 3	3962319	1358460	11385326	0.8396	3326839
Year 4	3243634	4602094	14628960	0.7921	2569262
TOTAL			14628960		12687642

The Net Present Value at 6% discount rate is 2660776

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Profitability Index
3. Payback Period
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Richemont Financiere shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Richemont Financiere have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Compagnie Financiere Richemont S.A.

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Finance & Accounting Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Richemont Financiere often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Richemont Financiere needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10026866)	-10026866	-	-
Year 1	3466135	-6560731	3466135	0.8696	3014030
Year 2	3956872	-2603859	7423007	0.7561	2991964
Year 3	3962319	1358460	11385326	0.6575	2605289
Year 4	3243634	4602094	14628960	0.5718	1854558
TOTAL					10465841

The Net NPV after 4 years is 438975

(10465841 - 10026866 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10026866)	-10026866	-	-
Year 1	3466135	-6560731	3466135	0.8333	2888446
Year 2	3956872	-2603859	7423007	0.6944	2747828
Year 3	3962319	1358460	11385326	0.5787	2293009
Year 4	3243634	4602094	14628960	0.4823	1564253
TOTAL					9493535

The Net NPV after 4 years is -533331

At 20% discount rate the NPV is negative (9493535 - 10026866 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Richemont Financiere to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Richemont Financiere has a NPV value higher than Zero then finance managers at Richemont Financiere can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Richemont Financiere, then the stock price of the Richemont Financiere should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Richemont Financiere should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Compagnie Financiere Richemont S.A.

References & Further Readings

Murray Bryant, Ken Mark (2018), "Compagnie Financiere Richemont S.A. Harvard Business Review Case Study. Published by HBR Publications.