From Preparatory Academy to National Flagship: The Evolution of Tsinghua University Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for From Preparatory Academy to National Flagship: The Evolution of Tsinghua University case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. From Preparatory Academy to National Flagship: The Evolution of Tsinghua University case study is a Harvard Business School (HBR) case study written by William C. Kirby, Joycelyn W. Eby. The From Preparatory Academy to National Flagship: The Evolution of Tsinghua University (referred as “Tsinghua Internationalism” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Education.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of From Preparatory Academy to National Flagship: The Evolution of Tsinghua University Case Study

Tsinghua University is one of the most prominent universities in China, and, increasingly, in the world. Its evolution to this position reflects the major developments in Chinese history--outward looking internationalism in the 1920s and 1930s, creative survival in the 1940s, Sovietization in the 1950s and 1960s, chaos in the 1970s, rebuilding in the 1980s, and, since the 1990s, a laser focus on becoming one of the best higher education institutions in the world. This case study traces this institutional history and then examines Tsinghua University's recent attempts at reform in faculty governance, curriculum, and funding as it seeks "world-class" status.

Case Authors : William C. Kirby, Joycelyn W. Eby

Topic : Strategy & Execution

Related Areas : Education

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Calculating Net Present Value (NPV) at 6% for From Preparatory Academy to National Flagship: The Evolution of Tsinghua University Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10017245)	-10017245	-	-
Year 1	3446471	-6570774	3446471	0.9434	3251388
Year 2	3980591	-2590183	7427062	0.89	3542712
Year 3	3944867	1354684	11371929	0.8396	3312186
Year 4	3251042	4605726	14622971	0.7921	2575130
TOTAL			14622971		12681416

The Net Present Value at 6% discount rate is 2664171

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Payback Period
3. Profitability Index
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Tsinghua Internationalism have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Tsinghua Internationalism shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of From Preparatory Academy to National Flagship: The Evolution of Tsinghua University

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Tsinghua Internationalism often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Tsinghua Internationalism needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10017245)	-10017245	-	-
Year 1	3446471	-6570774	3446471	0.8696	2996931
Year 2	3980591	-2590183	7427062	0.7561	3009899
Year 3	3944867	1354684	11371929	0.6575	2593814
Year 4	3251042	4605726	14622971	0.5718	1858794
TOTAL					10459438

The Net NPV after 4 years is 442193

(10459438 - 10017245 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10017245)	-10017245	-	-
Year 1	3446471	-6570774	3446471	0.8333	2872059
Year 2	3980591	-2590183	7427062	0.6944	2764299
Year 3	3944867	1354684	11371929	0.5787	2282909
Year 4	3251042	4605726	14622971	0.4823	1567825
TOTAL					9487093

The Net NPV after 4 years is -530152

At 20% discount rate the NPV is negative (9487093 - 10017245 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Tsinghua Internationalism to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Tsinghua Internationalism has a NPV value higher than Zero then finance managers at Tsinghua Internationalism can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Tsinghua Internationalism, then the stock price of the Tsinghua Internationalism should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Tsinghua Internationalism should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of From Preparatory Academy to National Flagship: The Evolution of Tsinghua University

References & Further Readings

William C. Kirby, Joycelyn W. Eby (2018), "From Preparatory Academy to National Flagship: The Evolution of Tsinghua University Harvard Business Review Case Study. Published by HBR Publications.